Published in Automobiles category by MBA Skool Team
Harley Davidson is one of the leading brands in the automobiles sector. Harley Davidson SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Harley Davidson:
Harley Davidson is a leader in motorcycle innovation since its inception in 1903 in USA
Harley Davidson has a strong brand equity and brand loyalty amongst its owners
The company has a strong financial position owing to good sales worldwide
More than 200,000 motorcycles are manufactured by the company annually
Social media forums, biker groups and merchandising has made Harley Davidson a very popular iconic "cult" brand globally
Good product range offered by the company which includes models like Touring, Softail, Dyna, Sportster, Vrod, Street and LiveWire
Harley Davidson bikes are available in more than 50 countries worldwide
The brand has excellent marketing and advertising across the world
Harley Davidson themed restaurants, clubs, museums are extremely popular with the youth
Product placement of the brand has been done in several Hollywood movies & documentaries
Above are the strengths in the SWOT Analysis of Harley Davidson. The strengths of Harley Davidson looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Harley Davidson Weaknesses
Strong competition from other motorcycle manufacturers means limited market share growth for Harley Davidson
The company often faces allegations over polluting the environment
These were the weaknesses in the Harley Davidson SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Escape; Respect; Life is a highway; Cage Free Humans
Harley Davidson is the most popular branded cruiser motorcycle with a popular brand legacy
Harley Davidson STP
Men looking for cruiser bikes and motorcycles
Affluent upper middle and upper class men in metros
Harley Davidson is a bike for the men who want to have respect in life and on the road
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