Vauxhall SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4940

SWOT analysis of Vauxhall analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vauxhall SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vauxhall to benchmark its business & performance as compared to the competitors and industry. Vauxhall is one of the leading brands in the automobiles sector. The table below also lists the top Vauxhall competitors and elaborates Vauxhall market segmentation, target group, positioning & Unique Selling Proposition (USP).

Vauxhall SWOT, Competitors, Marketing STP & Brand analysis Table
Vauxhall Brand Analysis
Parent Company

General Motors


Passenger Cars



Tagline/ Slogan

Different for different models


Second largest selling car brand in the UK

Vauxhall STP

Families looking for affordable & reliable cars

Target Group

Upper-middle and upperclass mostly urban population


British heritage but for the masses

Vauxhall SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vauxhall. Strengths are:

1. Its strong presence in the passenger car segment
2. Also contracts with the UK police authorities
3. Stripped down versions of vehicles sold to fleet owners & rental services businesses

4. Largest manufacturer of Commercial Vehicles in the UK

5. Its popular brands include Astra, Corsa etc which are available world over

6. Has an employee base of nearly 4000

7. It is actively involved and is a strong performer in motorsport alongwith sponsorships


Here are the weaknesses in the Vauxhall SWOT Analysis:

1. The brand is not a much known brand in the emerging economies
2. Intense competition means limited market share

3. Vauxhall is primarily dependent only on the UK market


Following are the Opportunities in Vauxhall SWOT Analysis:

1. The presence of Vauxhall models in Asian market is less & the presence is currently through the GM brands like Chevrolet & Opel
2. The “Ampera” model which is an electric car can be promoted more

3.Growth opportunities in the commercial segment in the growing economies


The threats in the SWOT Analysis of Vauxhall are as mentioned:

1. The Japanese auto-makers can topple it in the fleet & rental business due to their superior technology
2. Change of customer preference for international brands

3. Increasing fuel prices

4. Govt policies and regulations in tackling enivronmental issues

Vauxhall Competition

Below are the top 5 Vauxhall competitors:

1. Toyota
2. Nissan

4. Honda

5. Hyundai

The brandguide table above concludes the Vauxhall SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vauxhall. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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