Vauxhall SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Vauxhall analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vauxhall SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vauxhall to benchmark its business & performance as compared to the competitors and industry. As of 2020, Vauxhall is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vauxhall competitors and includes Vauxhall target market, segmentation, positioning & Unique Selling Proposition (USP).

Vauxhall SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vauxhall Brand Analysis
Parent Company

General Motors


Passenger Cars



Tagline/ Slogan

Different for different models


Second largest selling car brand in the UK

Vauxhall STP
Vauxhall Segmentation

Families looking for affordable & reliable cars

Vauxhall Target Market

Upper-middle and upperclass mostly urban population

Vauxhall Positioning

British heritage but for the masses

Vauxhall SWOT Analysis
Vauxhall Strengths

Below are the Strengths in the SWOT Analysis of Vauxhall:

1. Its strong presence in the passenger car segment
2. Also contracts with the UK police authorities
3. Stripped down versions of vehicles sold to fleet owners & rental services businesses

4. Largest manufacturer of Commercial Vehicles in the UK

5. Its popular brands include Astra, Corsa etc which are available world over

6. Has an employee base of nearly 4000

7. It is actively involved and is a strong performer in motorsport alongwith sponsorships

Vauxhall Weaknesses

Here are the weaknesses in the Vauxhall SWOT Analysis:

1. The brand is not a much known brand in the emerging economies
2. Intense competition means limited market share

3. Vauxhall is primarily dependent only on the UK market

Vauxhall Opportunities

Following are the Opportunities in Vauxhall SWOT Analysis:

1. The presence of Vauxhall models in Asian market is less & the presence is currently through the GM brands like Chevrolet & Opel
2. The “Ampera” model which is an electric car can be promoted more

3.Growth opportunities in the commercial segment in the growing economies

Vauxhall Threats

The threats in the SWOT Analysis of Vauxhall are as mentioned:

1. The Japanese auto-makers can topple it in the fleet & rental business due to their superior technology
2. Change of customer preference for international brands

3. Increasing fuel prices

4. Govt policies and regulations in tackling enivronmental issues

Vauxhall Competition

Below are the top 5 Vauxhall competitors:

1. Toyota
2. Nissan

4. Honda

5. Hyundai

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vauxhall. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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