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Vauxhall SWOT Analysis

Here is a detailed SWOT analysis of Vauxhall covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Automobiles category Read time:

Vauxhall Strengths

  1. Its strong presence in the passenger car segment
  2. Also contracts with the UK police authorities
  3. Stripped down versions of vehicles sold to fleet owners & rental services businesses
  4. Largest manufacturer of Commercial Vehicles in the UK
  5. Its popular brands include Astra, Corsa etc which are available world over
  6. Has an employee base of nearly 4000
  7. It is actively involved and is a strong performer in motorsport alongwith sponsorships

Above are the strengths in the SWOT Analysis of Vauxhall. The strengths of Vauxhall looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Vauxhall Weaknesses

  1. The brand is not a much known brand in the emerging economies
  2. Intense competition means limited market share
  3. Vauxhall is primarily dependent only on the UK market

These were the weaknesses in the Vauxhall SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Vauxhall Opportunities

  1. The presence of Vauxhall models in Asian market is less & the presence is currently through the GM brands like Chevrolet & Opel
  2. The “Ampera” model which is an electric car can be promoted more
  3. Growth opportunities in the commercial segment in the growing economies

Above we covered the opportunities in Vauxhall SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Vauxhall Threats

  1. The Japanese auto-makers can topple it in the fleet & rental business due to their superior technology
  2. Change of customer preference for international brands
  3. Increasing fuel prices
  4. Govt policies and regulations in tackling enivronmental issues

The threats in the SWOT Analysis of Vauxhall are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Vauxhall SWOT analysis.

About Vauxhall

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Vauxhall Overview
Parent Company

General Motors
Category

Passenger Cars
Sector

Automobiles
Tagline/ Slogan

Different for different models
USP

Second largest selling car brand in the UK
Vauxhall STP
Segmentation

Families looking for affordable & reliable cars
Target Market

Upper-middle and upperclass mostly urban population
Positioning

British heritage but for the masses


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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