SWOT analysis of Vauxhall analyses the brand/company with its strengths, weaknesses, opportunities & threats. Vauxhall is one of the leading brands in the automobiles sector. The table below also lists the top Vauxhall competitors and elaborates Vauxhall segmentation, targeting, positioning & USP.
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Vauxhall |
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Parent Company |
General Motors |
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Category |
Passenger Cars |
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Sector |
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Tagline/ Slogan |
Different for different models |
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USP |
Second largest selling car brand in the UK |
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Vauxhall STP |
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Segment |
Families looking for affordable & reliable cars |
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Target Group |
Upper-middle and upperclass mostly urban population |
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Positioning |
British heritage but for the masses |
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Vauxhall SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vauxhall. Strengths are: 1. Its strong presence in the passenger car segment 4. Largest manufacturer of Commercial Vehicles in the UK 5. Its popular brands include Astra, Corsa etc which are available world over 6. Has an employee base of nearly 4000 7. It is actively involved and is a strong performer in motorsport alongwith sponsorships |
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Weaknesses |
Here are the weaknesses in the Vauxhall SWOT Analysis: 1. The brand is not a much known brand in the emerging economies 3. Vauxhall is primarily dependent only on the UK market |
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Opportunities |
Following are the Opportunities in Vauxhall SWOT Analysis: 1. The presence of Vauxhall models in Asian market is less & the presence is currently through the GM brands like Chevrolet & Opel 3.Growth opportunities in the commercial segment in the growing economies |
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Threats |
The threats in the SWOT Analysis of Vauxhall are as mentioned: 1. The Japanese auto-makers can topple it in the fleet & rental business due to their superior technology 3. Increasing fuel prices 4. Govt policies and regulations in tackling enivronmental issues |
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Vauxhall Competition |
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Competitors |
Below are the top 5 Vauxhall competitors: 1. Toyota 4. Honda 5. Hyundai |
The brandguide table above concludes the Vauxhall SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Vauxhall. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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