Vauxhall SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

Vauxhall SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Vauxhall, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vauxhall to benchmark its business & performance as compared to the competitors, and make strategic improvements. Vauxhall is one of the leading brands in the automobiles sector.

The article below lists the Vauxhall SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Vauxhall SWOT Analysis:

SWOT Analysis of Vauxhall

For Vauxhall, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Vauxhall Strengths

The strengths of Vauxhall looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Vauxhall :

1. Its strong presence in the passenger car segment
2. Also contracts with the UK police authorities
3. Stripped down versions of vehicles sold to fleet owners & rental services businesses

4. Largest manufacturer of Commercial Vehicles in the UK

5. Its popular brands include Astra, Corsa etc which are available world over

6. Has an employee base of nearly 4000

7. It is actively involved and is a strong performer in motorsport alongwith sponsorships

Vauxhall Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Vauxhall SWOT Analysis:

1. The brand is not a much known brand in the emerging economies
2. Intense competition means limited market share

3. Vauxhall is primarily dependent only on the UK market

Vauxhall Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Vauxhall SWOT Analysis:

1. The presence of Vauxhall models in Asian market is less & the presence is currently through the GM brands like Chevrolet & Opel
2. The “Ampera” model which is an electric car can be promoted more

3.Growth opportunities in the commercial segment in the growing economies

Vauxhall Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Vauxhall are as mentioned:

1. The Japanese auto-makers can topple it in the fleet & rental business due to their superior technology
2. Change of customer preference for international brands

3. Increasing fuel prices

4. Govt policies and regulations in tackling enivronmental issues

Vauxhall Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Vauxhall:

1. Toyota
2. Nissan

4. Honda

5. Hyundai

Hence this concludes the Vauxhall SWOT analysis.

Continue reading more about the brand/company.

About Vauxhall

Vauxhall Overview
Parent Company

General Motors


Passenger Cars



Tagline/ Slogan

Different for different models


Second largest selling car brand in the UK

Vauxhall STP

Families looking for affordable & reliable cars

Target Market

Upper-middle and upperclass mostly urban population


British heritage but for the masses

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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