Vauxhall SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

General Motors

Passenger Cars

Automobiles

Different for different models

Second largest selling car brand in the UK

Families looking for affordable & reliable cars

Upper-middle and upperclass mostly urban population

British heritage but for the masses

Below are the Strengths in the SWOT Analysis of Vauxhall:

1. Its strong presence in the passenger car segment
2. Also contracts with the UK police authorities
3. Stripped down versions of vehicles sold to fleet owners & rental services businesses

4. Largest manufacturer of Commercial Vehicles in the UK

5. Its popular brands include Astra, Corsa etc which are available world over

6. Has an employee base of nearly 4000

7. It is actively involved and is a strong performer in motorsport alongwith sponsorships

Here are the weaknesses in the Vauxhall SWOT Analysis:

1. The brand is not a much known brand in the emerging economies
2. Intense competition means limited market share

3. Vauxhall is primarily dependent only on the UK market

Following are the Opportunities in Vauxhall SWOT Analysis:

1. The presence of Vauxhall models in Asian market is less & the presence is currently through the GM brands like Chevrolet & Opel
2. The “Ampera” model which is an electric car can be promoted more

3.Growth opportunities in the commercial segment in the growing economies

The threats in the SWOT Analysis of Vauxhall are as mentioned:

1. The Japanese auto-makers can topple it in the fleet & rental business due to their superior technology
2. Change of customer preference for international brands

3. Increasing fuel prices

4. Govt policies and regulations in tackling enivronmental issues

Below are the top 5 Vauxhall competitors:

1. Toyota
2. Nissan
3.Ford

4. Honda

5. Hyundai