SWOT analysis of Tesla Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tesla Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tesla Motors to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tesla Motors is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tesla Motors competitors and includes Tesla Motors target market, segmentation, positioning & Unique Selling Proposition (USP).
Tesla Motors Brand Analysis | |
---|---|
Parent Company |
Tesla Motors |
Category |
Electric Vehicles |
Sector | |
Tagline/ Slogan |
Burn rubber not gasoline |
USP |
Ability to build fully electrically powered vehicles in house |
Tesla Motors STP | |
Tesla Motors Segmentation |
People looking for electric premium sports/luxury cars |
Tesla Motors Target Market |
Rich and Affluent who are willing to spend more compared to other vehicles |
Tesla Motors Positioning |
Pure electric drive but still sporty & luxurious |
Tesla Motors SWOT Analysis | |
Tesla Motors Strengths |
Below are the Strengths in the SWOT Analysis of Tesla Motors: 1. They developed 1st fully electric sports car “The Roadster” 5. Their current platform developed for Model S has the ability to be used for their future crossover model or any other model they envision |
Tesla Motors Weaknesses |
Here are the weaknesses in the Tesla Motors SWOT Analysis: 1.Since they fully develop the vehicles including their sub-assemblies this leads to higher costs of production as economies of scale are not achieved |
Tesla Motors Opportunities |
Following are the Opportunities in Tesla Motors SWOT Analysis: 1. The growing support by governments across the globe for environmentally friendly vehicles in form of exemptions from duties & other support |
Tesla Motors Threats |
The threats in the SWOT Analysis of Tesla Motors are as mentioned: 1.Tesla wants to be able to produce, distribute & sell its cars to average which seems difficult to achieve due to their current business model |
Tesla Motors Competition | |
Competitors |
Below are the top 5 Tesla Motors competitors: 1. Chevrolet Volt 4. Toyota Rav4 Hybrid 5. Smart Car |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tesla Motors. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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