Audi SWOT Analysis

Audi is one of the leading brands in the automobiles sector. Audi SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Audi:

Audi Strengths

1. Audi is available in both petrol and diesel variants with a huge product portfolio
2. Wide range to cars from Audi to choose from starting from Hatchback to Luxury SUVs
3. Cars from Audi are equipped with superior features like parking sensors, LED illuminated interiors, Air bags, traction control and much more
4. Elegant styling of both interiors & exteriors make its a standout car brand
5. Latest technology like Quattro and FSI provide refined and efficient engine performance have boosted brand performance
6. Well established brand which helps in the brand recall
7. Has approximately 90,000 employees worldwide
8. The Audi brand has actively been involved in motorsport and sponsorship of many sporting and premium events
9. The brand invests in events like Olympics, football club sponsorships etc. which strengthens its brand positioning

Above are the strengths in the SWOT Analysis of Audi. The strengths of Audi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Audi Weaknesses

1. High maintenance & handling cost of Audi cars compared to a few competitors
2. Limited presence in emerging markets where some other brands have taken over the market

These were the weaknesses in the Audi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Audi Opportunities

1. Expanding automobile market and available space is a huge opportunity for Audi
2. Opportunity to leverage brand recall and acquire newer customers
3. Expansion of product portfolio by entering into low cost cars can be thought of by Audi
4. Increasing manufacturing capability to meet increasing demand generated through advertising

Above we covered the opportunities in Audi SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Audi Threats

1. Increasing fuel costs can reduce sale of Audi cars 
2. Competition from other big automobile giants can reduce market share of Audi
3. Product innovations and engineering by competitors
4. Limitations due to government policies in entering foreign markets

The threats in the SWOT Analysis of Audi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Audi SWOT analysis.

Continue reading more about the brand/company.

About Audi

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Audi. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

Important Brands:

• Adidas SWOT Analysis
• BMW SWOT Analysis
• Samsung SWOT Analysis
• Nike SWOT Analysis
• Coca Cola SWOT Analysis
• Fedex SWOT Analysis

Sectors:

• Automobiles
• Banking
• Food & Beverages
• FMCG
• Retail
• More Sectors

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on: