Published in Automobiles category by MBA Skool Team
Audi is one of the leading brands in the automobiles sector. Audi SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Audi:
Audi is available in both petrol and diesel variants with a huge product portfolio
Wide range to cars from Audi to choose from starting from Hatchback to Luxury SUVs
Cars from Audi are equipped with superior features like parking sensors, LED illuminated interiors, Air bags, traction control and much more
Elegant styling of both interiors & exteriors make its a standout car brand
Latest technology like Quattro and FSI provide refined and efficient engine performance have boosted brand performance
Well established brand which helps in the brand recall
Has approximately 90,000 employees worldwide
The Audi brand has actively been involved in motorsport and sponsorship of many sporting and premium events
The brand invests in events like Olympics, football club sponsorships etc. which strengthens its brand positioning
Above are the strengths in the SWOT Analysis of Audi. The strengths of Audi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
High maintenance & handling cost of Audi cars compared to a few competitors
Limited presence in emerging markets where some other brands have taken over the market
These were the weaknesses in the Audi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Advancement through technology; Progress through technology
Wide range of luxurious and comfortable cars delivering excellent engine performance
Affluent customers seeking luxury, comfort and excellent driving experience
Targeted towards professionals and executives as well as rich families
Audi is positioned as a company which continuously progresses by using innovative technology and provides superior luxury and better driving experience
Audi Product Portfolio
1. Audi A1
2. Audi A3
3. Audi A4
4. Audi A5
5. Audi A6
6. Audi A7
7. Audi A8
8. Audi Q2
9. Audi Q3
10. Audi Q5
11. Audi Q7
12. Audi R8
13. Audi TT
14. Audi e-tron
The above mentioned brands are the prominent products under the Audi product portfolio.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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