Published in Automobiles category by MBA Skool Team
BMW is one of the leading brands in the automobiles sector. BMW SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BMW:
BMW is known for constant product innovations and technological advancements which has made it a leading car brand
BMW has a diversified portfolio including SUVs and Luxury Sedans as well as sports car
Most of the cars are equipped with iDrive, an in-car infotainmentsystem, which connects all the inner functionalities and capabilities
Great Styling and elegant interiors is a feature of BMW cars
It is one of the oldest car manufacturers and have strong market presence and legacy
Diversification in business through brands like Mini and Motorrad as well as Husqvarna have helped BMW grow
BMW has excellent advertising and is top of the mind luxury brand, also involved in motorsport and sponsorship of global events
Nearly 100,000 employees and produces approx 1.5 million cars per annum
BMW is globally present especially in countries like USA, India, Brazil, South Africa, Japan, Europe etc
The company is also known for manufacturing sports motorcycles
Above are the strengths in the SWOT Analysis of BMW. The strengths of BMW looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Strong competition from other luxury manufacturers means BMW has a constant fight for market share
Being a popular brand, minor controversies are blown out of proportion which affects the image
These were the weaknesses in the BMW SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
BMW is technologically advanced and luxurious product portfolio delivering ultimate driving experience
Luxury segment cars for affluent customers
Targeted towards rich professionals and affluent families
BMW is positioned as eco-friendly and technologically advanced company which inculcates innovation in the products to provide an exhilarating driving experience
BMW Product Portfolio
1. BMW 3 Series
2. BMW 5 Series
3. BMW 7 Series
4. BMW X3
5. BMW X5
6. BMW X6
7. BMW Z4
8. BMW i8
The above mentioned brands are the prominent products under the BMW product portfolio.
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