Ascari Car SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3413

SWOT analysis of Ascari Car analyses the brand/company with its strengths, weaknesses, opportunities & threats. Ascari Car is one of the leading brands in the automobiles sector. The table below also lists the top Ascari Car competitors and elaborates Ascari Car segmentation, targeting, positioning & USP.

Ascari Car

Parent Company

Ascari Car

Category

Sports Car

Sector

Automobiles

Tagline/ Slogan

-

USP

Ultimate sports cars excelling in races and events

Ascari Car STP

Segment

Sports cars and super cars

Target Group

Targeted towards affluent customers seeking an ultimate sporty driving experience

Positioning

Positioned as a sports car manufacturing company which has strong historical values and innovative designs

Ascari Car SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ascari Car. Strengths are:

1. Great presence in racing world

2. Excellent and refined engine performance

3. Wide range of driving programs

4. World class racing facilities which provides an opportunity to experience racing events

5. Provides a wide range of services

6. Provides facilities for rental for organizations and businesses

Weaknesses

Here are the weaknesses in the Ascari Car SWOT Analysis:

1. Lack of presence in many automobile markets

2. Limited of extensive distribution and widely spread service centers

3. Brand awareness lesser than popular automobile giants

Opportunities

Following are the Opportunities in Ascari Car SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Leveraging the brand presence in the racing event

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customer by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments

Threats

The threats in the SWOT Analysis of Ascari Car are as mentioned:

1. Wide product portfolio by competitors

2. Many markets dominated by some players

3. Difficult to enter market in this segment

4. Product innovations and frugal engineering by competitors

Ascari Car Competition

Competitors

Below are the top 3 Ascari Car competitors:

1. Mercedes Benz

2. Bentley

3. Aston martin


The brandguide table above concludes the Ascari Car SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Ascari Car. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: