Ascari Car SWOT Analysis, Competitors & USP

Ascari Car

Parent Company

Ascari Car

Category

Sports Car

Sector

Automobiles

Tagline/ Slogan

-

USP

Ultimate sports cars excelling in races and events

Ascari Car STP

Segment

Sports cars and super cars

Target Group

Targeted towards affluent customers seeking an ultimate sporty driving experience

Positioning

Positioned as a sports car manufacturing company which has strong historical values and innovative designs

Ascari Car SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ascari Car :

1. Great presence in racing world

2. Excellent and refined engine performance

3. Wide range of driving programs

4. World class racing facilities which provides an opportunity to experience racing events

5. Provides a wide range of services

6. Provides facilities for rental for organizations and businesses

Weaknesses

1. Lack of presence in many automobile markets

2. Limited of extensive distribution and widely spread service centers

3. Brand awareness lesser than popular automobile giants

Opportunities

1. Expanding automobile market and available space for competitors

2. Leveraging the brand presence in the racing event

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customer by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments

Threats

1. Wide product portfolio by competitors

2. Many markets dominated by some players

3. Difficult to enter market in this segment

4. Product innovations and frugal engineering by competitors

Ascari Car Competition

Competitors

Below are the 3 main Ascari Car competitors :

1. Mercedes Benz

2. Bentley

3. Aston martin