Ascari Car SWOT Analysis, Competitors, STP & USP

Ascari Car

Sports Car

Automobiles

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Ultimate sports cars excelling in races and events

Sports cars and super cars

Targeted towards affluent customers seeking an ultimate sporty driving experience

Positioned as a sports car manufacturing company which has strong historical values and innovative designs

Below are the Strengths in the SWOT Analysis of Ascari Car:

1. Great presence in racing world

2. Excellent and refined engine performance

3. Wide range of driving programs

4. World class racing facilities which provides an opportunity to experience racing events

5. Provides a wide range of services

6. Provides facilities for rental for organizations and businesses

Here are the weaknesses in the Ascari Car SWOT Analysis:

1. Lack of presence in many automobile markets

2. Limited of extensive distribution and widely spread service centers

3. Brand awareness lesser than popular automobile giants

Following are the Opportunities in Ascari Car SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Leveraging the brand presence in the racing event

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customer by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments

The threats in the SWOT Analysis of Ascari Car are as mentioned:

1. Wide product portfolio by competitors

2. Many markets dominated by some players

3. Difficult to enter market in this segment

4. Product innovations and frugal engineering by competitors

Below are the top 3 Ascari Car competitors:

1. Mercedes Benz

2. Bentley

3. Aston martin