Published in Automobiles category by MBA Skool Team
Citroen is one of the leading brands in the automobiles sector. Citroen SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Citroen:
Has been awarded European Car of the Year many times
Also dominated the World Rally Championship
Has a strong legacy as it was founded in 1919
Good design in terms of creativity & technology
Above are the strengths in the SWOT Analysis of Citroen. The strengths of Citroen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
They have not been successful with luxury cars compared to leaders
They have not been able to translate their WRC success into the road cars which would appeal to the masses
The brand has not been able to impact outside Europe specially fast growing economies
These were the weaknesses in the Citroen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Citroen. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute