Citroen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Citroen analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Citroen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Citroen to benchmark its business & performance as compared to the competitors and industry. As of 2020, Citroen is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Citroen competitors and includes Citroen target market, segmentation, positioning & Unique Selling Proposition (USP).

Citroen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Citroen Brand Analysis
Parent Company

PSA Peugeot Citreon


Passenger Cars



Tagline/ Slogan

Créative Technologie

USP High Quality
Citroen STP
Citroen Segmentation

Automobiles in all segments

Citroen Target Market

People who like creative designs

Citroen Positioning

Innovative & reliable car for all

Citroen SWOT Analysis
Citroen Strengths

Below are the Strengths in the SWOT Analysis of Citroen:

1. Produced over 1.5 million vehicles in one year

2. Over 14000 employees worldwide
3. Has been awarded European Car of the Year many times
4. Also dominated the World Rally Championship

5. Has a strong legacy as it was founded in 1919

6. Good design in terms of creativity & technology

Citroen Weaknesses

Here are the weaknesses in the Citroen SWOT Analysis:

1. They have not been successful with luxury cars compared to leaders
2. They have not been able to translate their WRC success into the road cars which would appeal to the masses
3. The brand has not been able to impact outside Europe specially fast growing economies

Citroen Opportunities

Following are the Opportunities in Citroen SWOT Analysis:

1. They can explore the emerging markets of Asia other than China & Africa
2. They can collaborate for products with Peugeot like the Nissan-Renault alliance which can help them strengthen their product portfolio
3. It can launch its new creative design in the growing markets where there is high demand

Citroen Threats

The threats in the SWOT Analysis of Citroen are as mentioned:

1. Increasing shift from traditional fuels to hybrid & electric powered cars
2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
3. Its brand is not that well known across geography

Citroen Competition

Below are the top 5 Citroen competitors:

1. Nissan

2. Honda

3. Toyota
4. Hyundai

5. Renault

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Citroen. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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