Citroen SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2081
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SWOT Analysis of Citroen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Citroen

Parent Company

PSA Peugeot Citreon

Category

Passenger Cars

Sector

Automobile

Tagline/ Slogan

Créative Technologie

USP

High Quality

STP

Segment

Automobiles in all segments

Target Group

People who like creative designs

Positioning

Innovative & reliable car for all

SWOT Analysis

Strengths

1. Produced over 1.5 million vehicles in one year

2. Over 14000 employees worldwide
3. Has been awarded European Car of the Year many times
4. Also dominated the World Rally Championship

5. Has a strong legacy as it was founded in 1919

6. Good design in terms of creativity & technology

Weaknesses

1. They have not been successful with luxury cars compared to leaders
2. They have not been able to translate their WRC success into the road cars which would appeal to the masses
3. The brand has not been able to impact outside Europe specially fast growing economies

Opportunities

1. They can explore the emerging markets of Asia other than China & Africa
2. They can collaborate for products with Peugeot like the Nissan-Renault alliance which can help them strengthen their product portfolio
3. It can launch its new creative design in the growing markets where there is high demand

Threats

1. Increasing shift from traditional fuels to hybrid & electric powered cars
2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
3. Its brand is not that well known across geography

Competition

Competitors

1. Nissan

2. Honda

3. Toyota
4. Hyundai

5. Renault


The table above concludes the Citroen SWOT analysis along with its marketing and brand parameters.

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