Citroen SWOT Analysis

Published in Automobiles category by MBA Skool Team

Citroen is one of the leading brands in the automobiles sector. Citroen SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Citroen:

Citroen Strengths

  1. Produced over 1.5 million vehicles in one year
  2. Over 14000 employees worldwide
  3. Has been awarded European Car of the Year many times
  4. Also dominated the World Rally Championship
  5. Has a strong legacy as it was founded in 1919
  6. Good design in terms of creativity & technology

Above are the strengths in the SWOT Analysis of Citroen. The strengths of Citroen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Citroen Weaknesses

  1. They have not been successful with luxury cars compared to leaders
  2. They have not been able to translate their WRC success into the road cars which would appeal to the masses
  3. The brand has not been able to impact outside Europe specially fast growing economies

These were the weaknesses in the Citroen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Citroen Opportunities

  1. They can explore the emerging markets of Asia other than China & Africa
  2. They can collaborate for products with Peugeot like the Nissan-Renault alliance which can help them strengthen their product portfolio
  3. It can launch its new creative design in the growing markets where there is high demand

Above we covered the opportunities in Citroen SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Citroen Threats

  1. Increasing shift from traditional fuels to hybrid & electric powered cars
  2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
  3. Its brand is not that well known across geography

The threats in the SWOT Analysis of Citroen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Citroen SWOT analysis.

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About Citroen

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Citroen Overview
Parent Company

PSA Peugeot Citreon
Category

Passenger Cars
Sector

Automobiles
Tagline/ Slogan

Créative Technologie
USP High Quality
Citroen STP
Segmentation

Automobiles in all segments
Target Market

People who like creative designs
Positioning

Innovative & reliable car for all


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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