Published in Automobiles category by MBA Skool Team
SAAB is one of the leading brands in the automobiles sector. SAAB SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of SAAB:
Founded in 1947,over 3000 employees, over 30,000 units produced yearly
Saab is exclusive automobile warrant holder appointed by the King of Sweden
It has many innovations to its name like first GT car with seatbelts, diagonal splitting of the brake system
They have high priority for safety in design which always is seen positively by consumers
Above are the strengths in the SWOT Analysis of SAAB. The strengths of SAAB looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Currently not profitable and bankruptcy has hurt the brand image
Had a lot of owners changing hands in the recent past
Lack of long term leadership
These were the weaknesses in the SAAB SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
New leadership may be able to turn around the company
They can target the emerging markets with their products as they will be able to command premium
Electric vehicles can be developed in which the parent can play a major role
Above we covered the opportunities in SAAB SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The global macro-economic scenario
Lack of electric/hybrid vehicles in their offering
Aggressive growth plans by the Korean & Japanese counterparts
The threats in the SWOT Analysis of SAAB are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Move your mind; Beyond the conventional; The Command Performance Car; the Well-Built Swede; Obsession is contagious
Saab is the exclusive automobile Royal Warrant holder as appointed by the King of Sweden
Passenger vehicles across segments
Middle and upper middle class
Reliable & safe and a high performance car
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