SAAB SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

National Electric Vehicle, Sweden

Passenger cars

Automobiles

Move your mind; Beyond the conventional; The Command Performance Car; the Well-Built Swede; Obsession is contagious

Saab is the exclusive automobile Royal Warrant holder as appointed by the King of Sweden

Passenger vehicles across segments

Middle and upper middle class

Reliable & safe and a high performance car

Below are the Strengths in the SWOT Analysis of SAAB:

1. Founded in 1947,over 3000 employees, over 30,000 units produced yearly
2. Saab is exclusive automobile warrant holder appointed by the King of Sweden
3. It has many innovations to its name like first GT car with seatbelts, diagonal splitting of the brake system
4. They have high priority for safety in design which always is seen positively by consumers

Here are the weaknesses in the SAAB SWOT Analysis:

1.Currently not profitable and bankruptcy has hurt the brand image
2.Had a lot of owners changing hands in the recent past
3.Lack of long term leadership

Following are the Opportunities in SAAB SWOT Analysis:

1.New leadership may be able to turn around the company
2.They can target the emerging markets with their products as they will be able to command premium
3. Electric vehicles can be developed in which the parent can play a major role

The threats in the SWOT Analysis of SAAB are as mentioned:

1. The global macro-economic scenario
2. Lack of electric/hybrid vehicles in their offering
3. Aggressive growth plans by the Korean & Japanese counterparts

Below are the top 3 SAAB competitors:

1. Toyota
2. Suzuki
3. Nissan