HSBC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of HSBC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HSBC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HSBC to benchmark its business & performance as compared to the competitors and industry. As of 2020, HSBC is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top HSBC competitors and includes HSBC target market, segmentation, positioning & Unique Selling Proposition (USP).

HSBC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
HSBC Brand Analysis
Parent Company

The Hongkong and Shanghai Banking Corporation; HSBC Holdings




Banking & Financial Services

Tagline/ Slogan

The world’s local bank


All banking needs from accounts to convenient credit cards to a home loan or business account across the world

HSBC Segmentation

Enterprise and Individuals who are seeking financial help and advice

HSBC Target Market

Large enteprises and rich individual investors

HSBC Positioning

A global insitution which adjusts and adapts to domestic environment

HSBC SWOT Analysis
HSBC Strengths

Below are the Strengths in the SWOT Analysis of HSBC:

1.Strong brand name and good financial position
2.Present in various business groups like commercial banking, investment banking, financial services and private banking

3.Diverse customer base decreases risk
4.Employs over 275,000 people globally
5.Has over 7500 offices in around 87 countries

HSBC Weaknesses

Here are the weaknesses in the HSBC SWOT Analysis:

1.US a declining market
2.Weak retail banking as compared to competition

HSBC Opportunities

Following are the Opportunities in HSBC SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Lower interest rates will boost market share

HSBC Threats

The threats in the SWOT Analysis of HSBC are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition from global leaders

HSBC Competition

Below are the top 8 HSBC competitors:

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
5. Bank of America
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HSBC. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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