HSBC SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of HSBC analyses the brand by its strengths, weaknesses, opportunities & threats. In HSBC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HSBC to benchmark its business & performance as compared to the competitors. HSBC is one of the leading brands in the banking & financial services sector.

The article below lists the HSBC SWOT (Strengths, Weaknesses, Opportunities, Threats), top HSBC competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About HSBC

HSBC Overview
Parent Company

The Hongkong and Shanghai Banking Corporation; HSBC Holdings

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

The world’s local bank

USP

All banking needs from accounts to convenient credit cards to a home loan or business account across the world

HSBC STP
Segmentation

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors

Positioning

A global insitution which adjusts and adapts to domestic environment

SWOT Analysis of HSBC

For HSBC, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the HSBC SWOT Analysis:

HSBC Strengths

The strengths of HSBC looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of HSBC :

1.Strong brand name and good financial position
2.Present in various business groups like commercial banking, investment banking, financial services and private banking

3.Diverse customer base decreases risk
4.Employs over 275,000 people globally
5.Has over 7500 offices in around 87 countries

HSBC Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the HSBC SWOT Analysis:

1.US a declining market
2.Weak retail banking as compared to competition


HSBC Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in HSBC SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Lower interest rates will boost market share


HSBC Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of HSBC are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition from global leaders

HSBC Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of HSBC:

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
5. Bank of America
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HSBC. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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