HSBC SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 14705

SWOT Analysis of HSBC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Hongkong and Shanghai Banking Corporation; HSBC Holdings




Banking & Financial Services

Tagline/ Slogan

The world’s local bank


All banking needs from accounts to convenient credit cards to a home loan or business account across the world



Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


A global insitution which adjusts and adapts to domestic environment

HSBC SWOT Analysis


1.Strong brand name and good financial position
2.Present in various business groups like commercial banking, investment banking, financial services and private banking

3.Diverse customer base decreases risk
4.Employs over 275,000 people globally
5.Has over 7500 offices in around 87 countries


1.US a declining market
2.Weak retail banking as compared to competition


1.Expansion in other countries
2.Diversifying portfolios for customers
3.Lower interest rates will boost market share


1.Changing govt regulations and financial crisis like recessions
2.Stiff competition from global leaders

HSBC Competition


1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
5. Bank of America
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

The brandguide table above concludes the HSBC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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