HSBC SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 20681

SWOT analysis of HSBC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HSBC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HSBC to benchmark its business & performance as compared to the competitors and industry. HSBC is one of the leading brands in the banking & financial services sector. The table below also lists the top HSBC competitors and elaborates HSBC market segmentation, target group, positioning & Unique Selling Proposition (USP).

HSBC SWOT, Competitors, Marketing STP & Brand analysis Table
HSBC Brand Analysis
Parent Company

The Hongkong and Shanghai Banking Corporation; HSBC Holdings




Banking & Financial Services

Tagline/ Slogan

The world’s local bank


All banking needs from accounts to convenient credit cards to a home loan or business account across the world


Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


A global insitution which adjusts and adapts to domestic environment

HSBC SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HSBC. Strengths are:

1.Strong brand name and good financial position
2.Present in various business groups like commercial banking, investment banking, financial services and private banking

3.Diverse customer base decreases risk
4.Employs over 275,000 people globally
5.Has over 7500 offices in around 87 countries


Here are the weaknesses in the HSBC SWOT Analysis:

1.US a declining market
2.Weak retail banking as compared to competition


Following are the Opportunities in HSBC SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Lower interest rates will boost market share


The threats in the SWOT Analysis of HSBC are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition from global leaders

HSBC Competition

Below are the top 8 HSBC competitors:

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
5. Bank of America
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

The brandguide table above concludes the HSBC SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HSBC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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