SWOT Analysis of Siemens with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Siemens |
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Parent Company |
Siemens AG (Akteingeselleschaft) |
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Category |
Technology enabled products; Systems, Solutions and Services |
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Sector |
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Tagline/ Slogan |
Global Network of Innovation |
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USP |
Innovation power and customer proximity |
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Siemens STP |
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Segment |
Infrastructure and Cities, Industry, Energy and Healthcare, Financial Solution, Mobility, |
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Target Group |
Power generation, Oil & Gas, Metal & Mining and Automation Industries, Locomotives, Turnkey projects, Metropolitan and Urban Infrastructure, Diagnostic and radiography sectors of healthcare, data centers |
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Positioning |
We meet the needs of people with different interests, from different cultures and with different aims and requirements |
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Siemens SWOT Analysis |
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Strengths |
1. Pioneer of technology driven services 2. Market leadership through innovation and has presence in industry, Energy, Healthcare, Infrastructure and Cities 4. Over 400,000 employees worldwide shows its commanding global position 5. Operates in about 180 companies 6. It has operations in over 190 countries 7. Joint ventures with many internationally reknowned companies and acquisitions have made it a powerful brand 8. Strong advertising and marketing through sports and lifestyle events, sponsorshipsn online media, TVCs etc make it a high recall brand |
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Weaknesses |
1. Dependence on third party providers can affect operational efficiency |
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Opportunities |
1. Expanding market share in emerging markets 3. Setting up of institutions worldwide for in-house solutions 4. Increase in demand for electricity and related services and products |
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Threats |
1. Strict govt policies and environmental regulation affect operations 2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company 3. Heavy dependence on few suppliers |
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Siemens Competition |
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Competitors |
1. ABB Ltd 4. Honeywell International 8. Abbot laboratories |
The brandguide table above concludes the Siemens SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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