Siemens SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 16296
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SWOT Analysis of Siemens with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Siemens

Parent Company

Siemens AG (Akteingeselleschaft)

Category

Technology enabled products; Systems, Solutions and Services

Sector

Conglomerates

Tagline/ Slogan

Global Network of Innovation

USP

Innovation power and customer proximity

Siemens STP

Segment

Infrastructure and Cities, Industry, Energy and Healthcare, Financial Solution, Mobility,

Target Group

Power generation, Oil & Gas, Metal & Mining and Automation Industries, Locomotives, Turnkey projects, Metropolitan and Urban Infrastructure, Diagnostic and radiography sectors of healthcare, data centers

Positioning

We meet the needs of people with different interests, from different cultures and with different aims and requirements

Siemens SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Siemens :

1. Pioneer of technology driven services

2. Market leadership through innovation and has presence in industry, Energy, Healthcare, Infrastructure and Cities
3. Financial excellence and stability

4. Over 400,000 employees worldwide shows its commanding global position

5. Operates in about 180 companies

6. It has operations in over 190 countries

7. Joint ventures with many internationally reknowned companies and acquisitions have made it a powerful brand

8. Strong advertising and marketing through sports and lifestyle events, sponsorshipsn online media, TVCs etc make it a high recall brand

Weaknesses

1. Dependence on third party providers can affect operational efficiency
2. Few allegation of corruption in the corporate environment by individuals hit the headlines

Opportunities

1. Expanding market share in emerging markets
2. Strategic acquisitions, partnerships and collaborations

3. Setting up of institutions worldwide for in-house solutions

4. Increase in demand for electricity and related services and products

Threats

1. Strict govt policies and environmental regulation affect operations

2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company

3. Heavy dependence on few suppliers

Siemens Competition

Competitors

Below are the 8 main Siemens competitors :

1. ABB Ltd
2. Alstom
3. Bombardier Inc.

4. Honeywell International

5. Emerson Electric

6. Rockwell Automation

7. Schneider Electric

8. Abbot laboratories


The brandguide table above concludes the Siemens SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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