SWOT analysis of Siemens analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Siemens SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Siemens to benchmark its business & performance as compared to the competitors and industry. As of 2020, Siemens is one of the leading brands in the conglomerates sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Siemens competitors and includes Siemens target market, segmentation, positioning & Unique Selling Proposition (USP).
| Siemens Brand Analysis | |
|---|---|
| Parent Company |
Siemens AG (Akteingeselleschaft) |
| Category |
Technology enabled products; Systems, Solutions and Services |
| Sector | |
| Tagline/ Slogan |
Global Network of Innovation |
| USP |
Innovation power and customer proximity |
| Siemens STP | |
| Siemens Segmentation |
Infrastructure and Cities, Industry, Energy and Healthcare, Financial Solution, Mobility, |
| Siemens Target Market |
Power generation, Oil & Gas, Metal & Mining and Automation Industries, Locomotives, Turnkey projects, Metropolitan and Urban Infrastructure, Diagnostic and radiography sectors of healthcare, data centers |
| Siemens Positioning |
We meet the needs of people with different interests, from different cultures and with different aims and requirements |
| Siemens SWOT Analysis | |
| Siemens Strengths |
Below are the Strengths in the SWOT Analysis of Siemens: 1. Pioneer of technology driven services 2. Market leadership through innovation and has presence in industry, Energy, Healthcare, Infrastructure and Cities 4. Over 400,000 employees worldwide shows its commanding global position 5. Operates in about 180 companies 6. It has operations in over 190 countries 7. Joint ventures with many internationally reknowned companies and acquisitions have made it a powerful brand 8. Strong advertising and marketing through sports and lifestyle events, sponsorshipsn online media, TVCs etc make it a high recall brand |
| Siemens Weaknesses |
Here are the weaknesses in the Siemens SWOT Analysis: 1. Dependence on third party providers can affect operational efficiency |
| Siemens Opportunities |
Following are the Opportunities in Siemens SWOT Analysis: 1. Expanding market share in emerging markets 3. Setting up of institutions worldwide for in-house solutions 4. Increase in demand for electricity and related services and products |
| Siemens Threats |
The threats in the SWOT Analysis of Siemens are as mentioned: 1. Strict govt policies and environmental regulation affect operations 2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company 3. Heavy dependence on few suppliers |
| Siemens Competition | |
| Competitors |
Below are the top 8 Siemens competitors: 1. ABB Ltd 4. Honeywell International 8. Abbot laboratories |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Siemens. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students & Professionals.
Write for Us!
Quizzes & Skills!
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
