Siemens SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Siemens analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Siemens SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Siemens to benchmark its business & performance as compared to the competitors and industry. As of 2020, Siemens is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Siemens competitors and includes Siemens target market, segmentation, positioning & Unique Selling Proposition (USP).

Siemens SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Siemens Brand Analysis
Parent Company

Siemens AG (Akteingeselleschaft)


Technology enabled products; Systems, Solutions and Services



Tagline/ Slogan

Global Network of Innovation


Innovation power and customer proximity

Siemens STP
Siemens Segmentation

Infrastructure and Cities, Industry, Energy and Healthcare, Financial Solution, Mobility,

Siemens Target Market

Power generation, Oil & Gas, Metal & Mining and Automation Industries, Locomotives, Turnkey projects, Metropolitan and Urban Infrastructure, Diagnostic and radiography sectors of healthcare, data centers

Siemens Positioning

We meet the needs of people with different interests, from different cultures and with different aims and requirements

Siemens SWOT Analysis
Siemens Strengths

Below are the Strengths in the SWOT Analysis of Siemens:

1. Pioneer of technology driven services

2. Market leadership through innovation and has presence in industry, Energy, Healthcare, Infrastructure and Cities
3. Financial excellence and stability

4. Over 400,000 employees worldwide shows its commanding global position

5. Operates in about 180 companies

6. It has operations in over 190 countries

7. Joint ventures with many internationally reknowned companies and acquisitions have made it a powerful brand

8. Strong advertising and marketing through sports and lifestyle events, sponsorshipsn online media, TVCs etc make it a high recall brand

Siemens Weaknesses

Here are the weaknesses in the Siemens SWOT Analysis:

1. Dependence on third party providers can affect operational efficiency
2. Few allegation of corruption in the corporate environment by individuals hit the headlines

Siemens Opportunities

Following are the Opportunities in Siemens SWOT Analysis:

1. Expanding market share in emerging markets
2. Strategic acquisitions, partnerships and collaborations

3. Setting up of institutions worldwide for in-house solutions

4. Increase in demand for electricity and related services and products

Siemens Threats

The threats in the SWOT Analysis of Siemens are as mentioned:

1. Strict govt policies and environmental regulation affect operations

2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company

3. Heavy dependence on few suppliers

Siemens Competition

Below are the top 8 Siemens competitors:

1. ABB Ltd
2. Alstom
3. Bombardier Inc.

4. Honeywell International

5. Emerson Electric

6. Rockwell Automation

7. Schneider Electric

8. Abbot laboratories

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Siemens. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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