Kodak SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 7557

SWOT Analysis of Kodak with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Camera & Optics


Consumer Electronics

Tagline/ Slogan

Kodak Moment


Kodak is a top of the mind brand for photography & digital imaging

Kodak STP


People looking for photography & digital imaging solutions

Target Group

B2B in Printed electronics, fuel cells , Sensors and other printed products with functions beyond visual communications


Imaging for business

Kodak SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kodak. Strengths are:

1. Kodak has a world class research and development
2. Unique strengths in the imaging,materials and deposition sciences
3. Kodak was responsible for breakthrough products with high quality, sustainability & productivity
4. A broad solution set across graphic communications, functional printing enabling, product goods packaging

5. Kodak has over 7,500 commercial imaging patents – a depth of intellectual property that enables partnerships with other innovators to create new markets, and disrupt existing markets

6. Made large cost reductions and exited its non-core businesses

7. The Kodak company has over 6000+ employees

8. It is a global pioneer in Digital imaging and photographic materials, equipment and services


Here are the weaknesses of Kodak :

1. Bankruptcy hurt brand name of Kodak and has weakened its market dominance

2. Cases related to patents hurt the brand


Following are the Opportunities of Kodak :

1. Can penetrate in the Asian market
2. Technologies like 3D printing can be leveraged by Kodak
3. Use its patented technology to appeal to the market

4. Sell long life cycle and high quality products


The threats of Kodak are as mentioned :

1. Quickly rising digital space can reduce business of Kodak

2. Reduction in the use of printing
3. Marketing Cameras to B2B has failed so it might be difficult to market the Printers

4. Cheaper technology coming in and price wars from competitors can reduce Kodak's market share

Kodak Competition


Below are the 10 main Kodak competitors :

1. Canon

2. Casio

3. Nikon

4. Sony

5. Pentax

6. Panasonic

7. Fujifilm

8. Olympus

9. Samsung

10. HP Hewlett-Packard

The brandguide table above concludes the Kodak SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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