Kodak SWOT Analysis
Kodak is one of the leading brands in the consumer electronics sector. Kodak SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kodak:
Quick Glance:
Kodak Strengths
- Kodak has a world class research and development
- Unique strengths in the imaging,materials and deposition sciences
- Kodak was responsible for breakthrough products with high quality, sustainability & productivity
- A broad solution set across graphic communications, functional printing enabling, product goods packaging
- Kodak has over 7,500 commercial imaging patents – a depth of intellectual property that enables partnerships with other innovators to create new markets, and disrupt existing markets
- Made large cost reductions and exited its non-core businesses
- The Kodak company has over 6000+ employees
- It is a global pioneer in Digital imaging and photographic materials, equipment and services
Above are the strengths in the SWOT Analysis of Kodak. The strengths of Kodak looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kodak Weaknesses
- Bankruptcy hurt brand name of Kodak and has weakened its market dominance
- Cases related to patents hurt the brand
These were the weaknesses in the Kodak SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Kodak Opportunities
- Can penetrate in the Asian market
- Technologies like 3D printing can be leveraged by Kodak
- Use its patented technology to appeal to the market
- Sell long life cycle and high quality products
Above we covered the opportunities in Kodak SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kodak Threats
- Quickly rising digital space can reduce business of Kodak
- Reduction in the use of printing
- Marketing Cameras to B2B has failed so it might be difficult to market the Printers
- Cheaper technology coming in and price wars from competitors can reduce Kodak's market share
The threats in the SWOT Analysis of Kodak are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Kodak SWOT analysis.
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About Kodak
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kodak Overview | |
|---|---|
| Parent Company |
Kodak |
| Category |
Camera & Optics |
| Sector | |
| Tagline/ Slogan |
Kodak Moment |
| USP |
Kodak is a top of the mind brand for photography & digital imaging |
| Kodak STP | |
| Segmentation |
People looking for photography & digital imaging solutions |
| Target Market |
B2B in Printed electronics, fuel cells , Sensors and other printed products with functions beyond visual communications |
| Positioning |
Imaging for business |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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