Kodak SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kodak analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kodak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kodak is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kodak competitors and includes Kodak target market, segmentation, positioning & Unique Selling Proposition (USP).

Kodak SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kodak Brand Analysis
Parent Company



Camera & Optics


Consumer Electronics

Tagline/ Slogan

Kodak Moment


Kodak is a top of the mind brand for photography & digital imaging

Kodak STP
Kodak Segmentation

People looking for photography & digital imaging solutions

Kodak Target Market

B2B in Printed electronics, fuel cells , Sensors and other printed products with functions beyond visual communications

Kodak Positioning

Imaging for business

Kodak SWOT Analysis
Kodak Strengths

Below are the Strengths in the SWOT Analysis of Kodak:

1. Kodak has a world class research and development
2. Unique strengths in the imaging,materials and deposition sciences
3. Kodak was responsible for breakthrough products with high quality, sustainability & productivity
4. A broad solution set across graphic communications, functional printing enabling, product goods packaging

5. Kodak has over 7,500 commercial imaging patents – a depth of intellectual property that enables partnerships with other innovators to create new markets, and disrupt existing markets

6. Made large cost reductions and exited its non-core businesses

7. The Kodak company has over 6000+ employees

8. It is a global pioneer in Digital imaging and photographic materials, equipment and services

Kodak Weaknesses

Here are the weaknesses in the Kodak SWOT Analysis:

1. Bankruptcy hurt brand name of Kodak and has weakened its market dominance

2. Cases related to patents hurt the brand

Kodak Opportunities

Following are the Opportunities in Kodak SWOT Analysis:

1. Can penetrate in the Asian market
2. Technologies like 3D printing can be leveraged by Kodak
3. Use its patented technology to appeal to the market

4. Sell long life cycle and high quality products

Kodak Threats

The threats in the SWOT Analysis of Kodak are as mentioned:

1. Quickly rising digital space can reduce business of Kodak

2. Reduction in the use of printing
3. Marketing Cameras to B2B has failed so it might be difficult to market the Printers

4. Cheaper technology coming in and price wars from competitors can reduce Kodak's market share

Kodak Competition

Below are the top 10 Kodak competitors:

1. Canon

2. Casio

3. Nikon

4. Sony

5. Pentax

6. Panasonic

7. Fujifilm

8. Olympus

9. Samsung

10. HP Hewlett-Packard

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kodak. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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