Published in Consumer Electronics category by MBA Skool Team
Nikon is one of the leading brands in the consumer electronics sector. Nikon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nikon:
Nikon has a strong market position built on broadproduct portfolio
Nikon has diversified geographic presence with focus on developing markets provides diversified revenue stream with reduced business risk
Strong research and development capabilities facilitate new product development in line with changing consumer preference
Effective integration of digital platforms like social networking sites in its marketing efforts has helped attract larger target audience
Excellent advertising and branding exercises through TVCs, online ads and print ads of Nikon products
Has a strong workforce of over 25,000
Good branding of Nikon through sponsorships of events and sports teams
Above are the strengths in the SWOT Analysis of Nikon. The strengths of Nikon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dependence on particular products and businesses. Precision equipment businesses and imaging products business account for 90% of total net sales
Instances of alleged violation of competition laws incurred penalties and hurt the brand image of Nikon a few times
These were the weaknesses in the Nikon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nikon offers professionalism, authenticity and innovation through its cameras and Nikkor Lenses
High end quality SLR cameras, ophthalmic lenses and optical products for consumers
Urban upper middle and upper class individuals
Nikon has been traditionally associated with professional photography; Lately focus has shifted to everyday photography
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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