LG Electronics SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 37775
Advertisements

SWOT Analysis of LG Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

LG Electronics

Parent Company

LG Group

Category

Home Appliances

Sector

Consumer Electronics

Tagline/ Slogan

Life’s Good

USP

Innovative Technologies and Cutting edge Designs; Health (in Indian Consumer Durables Market)

LG Electronics STP

Segment

Mobile Communications, Home Entertainment, Home Appliances, Air Conditioning, and Energy Solutions

Target Group

Consumer Durables: Currently mass market, efforts are on to shift to a more premium segment

Mobile Phones: Youth/Generation

Positioning

Technology that offers you more and sets you free

LG Electronics SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of LG Electronics :

1. Wide range of products to serve all categories and a strong focus on technology and quality

2. Effective localization of product offerings for growth markets like India, Brazil, China

3. Brand offers sound rational appeal – good product features and good value for money

4. Good after sales service and wide distribution network

5. Subsidiaries enjoy independence in decision making and hence have flexibility in adapting to the local market

6. Sponsorship of sports and entertainment events enhances visibility

7. It has nearly 100,000 employees and is one of the top mobile manufacturers

Weaknesses

1. Brand lacks influence in the opinionated segment of early adopters especially in the social media environment

2. Brand has limited market share compared to market leaders

Opportunities

1. Fast growth of home appliances, electronics goods market in emerging economies

2. Convert improved brand image and awareness in to market share

3. Increase the already Wide product portfolio

Threats

1. Price war with close Korean competitors like Samsung can disrupt growth in price sensitive markets

2. Highly competitive industry dynamics

3. Stagnant urban demand

4. Instances of false green claims can erode brand value and consumer trust

LG Electronics Competition

Competitors

Below are the 5 main LG Electronics competitors :

1. Samsung

2. Sony

3. Panasonic

4. Toshiba

5. Whirlpool


The brandguide table above concludes the LG Electronics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to LG Electronics. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin