Published in Consumer Electronics category by MBA Skool Team
LG is one of the leading brands in the consumer electronics sector. LG SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of LG:
Wide range of products to serve all categories and a strong focus on technology and quality
Effective localization of product offerings for growth markets like India, Brazil, China
Brand offers sound rational appeal – good product features and good value for money
Good after sales service and wide distribution network
Subsidiaries enjoy independence in decision making and hence have flexibility in adapting to the local market
Sponsorship of sports and entertainment events enhances visibility
It has nearly 100,000 employees and is one of the top mobile manufacturers
Above are the strengths in the SWOT Analysis of LG. The strengths of LG looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Brand lacks influence in the opinionated segment of early adopters especially in the social media environment
Brand has limited market share compared to market leaders
These were the weaknesses in the LG SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Innovative Technologies and Cutting edge Designs; Health (in Indian Consumer Durables Market)
Mobile Communications, Home Entertainment, Home Appliances, Air Conditioning, and Energy Solutions
Consumer Durables: Currently mass market, efforts are on to shift to a more premium segment
Mobile Phones: Youth/Generation
Technology that offers you more and sets you free
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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