LG Electronics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of LG Electronics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In LG Electronics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like LG Electronics to benchmark its business & performance as compared to the competitors and industry. As of 2020, LG Electronics is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top LG Electronics competitors and includes LG Electronics target market, segmentation, positioning & Unique Selling Proposition (USP).

LG Electronics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
LG Electronics Brand Analysis
Parent Company

LG Group

Category

Home Appliances

Sector

Consumer Electronics

Tagline/ Slogan

Life’s Good

USP

Innovative Technologies and Cutting edge Designs; Health (in Indian Consumer Durables Market)

LG Electronics STP
LG Electronics Segmentation

Mobile Communications, Home Entertainment, Home Appliances, Air Conditioning, and Energy Solutions

LG Electronics Target Market

Consumer Durables: Currently mass market, efforts are on to shift to a more premium segment

Mobile Phones: Youth/Generation

LG Electronics Positioning

Technology that offers you more and sets you free

LG Electronics SWOT Analysis
LG Electronics Strengths

Below are the Strengths in the SWOT Analysis of LG Electronics:

1. Wide range of products to serve all categories and a strong focus on technology and quality

2. Effective localization of product offerings for growth markets like India, Brazil, China

3. Brand offers sound rational appeal – good product features and good value for money

4. Good after sales service and wide distribution network

5. Subsidiaries enjoy independence in decision making and hence have flexibility in adapting to the local market

6. Sponsorship of sports and entertainment events enhances visibility

7. It has nearly 100,000 employees and is one of the top mobile manufacturers

LG Electronics Weaknesses

Here are the weaknesses in the LG Electronics SWOT Analysis:

1. Brand lacks influence in the opinionated segment of early adopters especially in the social media environment

2. Brand has limited market share compared to market leaders

LG Electronics Opportunities

Following are the Opportunities in LG Electronics SWOT Analysis:

1. Fast growth of home appliances, electronics goods market in emerging economies

2. Convert improved brand image and awareness in to market share

3. Increase the already Wide product portfolio

LG Electronics Threats

The threats in the SWOT Analysis of LG Electronics are as mentioned:

1. Price war with close Korean competitors like Samsung can disrupt growth in price sensitive markets

2. Highly competitive industry dynamics

3. Stagnant urban demand

4. Instances of false green claims can erode brand value and consumer trust

LG Electronics Competition
Competitors

Below are the top 5 LG Electronics competitors:

1. Samsung

2. Sony

3. Panasonic

4. Toshiba

5. Whirlpool


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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