LG Electronics SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 37775

SWOT Analysis of LG Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

LG Electronics

Parent Company

LG Group


Home Appliances


Consumer Electronics

Tagline/ Slogan

Life’s Good


Innovative Technologies and Cutting edge Designs; Health (in Indian Consumer Durables Market)

LG Electronics STP


Mobile Communications, Home Entertainment, Home Appliances, Air Conditioning, and Energy Solutions

Target Group

Consumer Durables: Currently mass market, efforts are on to shift to a more premium segment

Mobile Phones: Youth/Generation


Technology that offers you more and sets you free

LG Electronics SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of LG Electronics :

1. Wide range of products to serve all categories and a strong focus on technology and quality

2. Effective localization of product offerings for growth markets like India, Brazil, China

3. Brand offers sound rational appeal – good product features and good value for money

4. Good after sales service and wide distribution network

5. Subsidiaries enjoy independence in decision making and hence have flexibility in adapting to the local market

6. Sponsorship of sports and entertainment events enhances visibility

7. It has nearly 100,000 employees and is one of the top mobile manufacturers


1. Brand lacks influence in the opinionated segment of early adopters especially in the social media environment

2. Brand has limited market share compared to market leaders


1. Fast growth of home appliances, electronics goods market in emerging economies

2. Convert improved brand image and awareness in to market share

3. Increase the already Wide product portfolio


1. Price war with close Korean competitors like Samsung can disrupt growth in price sensitive markets

2. Highly competitive industry dynamics

3. Stagnant urban demand

4. Instances of false green claims can erode brand value and consumer trust

LG Electronics Competition


Below are the 5 main LG Electronics competitors :

1. Samsung

2. Sony

3. Panasonic

4. Toshiba

5. Whirlpool

The brandguide table above concludes the LG Electronics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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