Toshiba SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Toshiba SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Toshiba, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toshiba to benchmark its business & performance as compared to the competitors, and make strategic improvements. Toshiba is one of the leading brands in the consumer electronics sector.

The article below lists the Toshiba SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Toshiba SWOT Analysis:

SWOT Analysis of Toshiba

For Toshiba, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Toshiba Strengths

The strengths of Toshiba looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Toshiba :

1. Diversified manufacturer of wide range of products
2. Large number of patents in the US
3. Significant part of sales revenue spent on R&D
4.Huge employee base of more than 2 lakh.

5. Leading supplier of power transmission and distribution systems

6. The brand has a huge product portfolio from consumer electronics to computer accessories

7. Branding and advertising trough TVCs print media, online media gives the brand a high recall

Toshiba Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Toshiba SWOT Analysis:

1.Significant Debt for the company
2.Concentrated revenues is a concern along with limited market share

Toshiba Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Toshiba SWOT Analysis:

1.Increasing use of technology in various industries like retail stores
2.Growing demand for healthcare equipment with developing healthcare services.
3.Upward trend in use of NAND flash memories (Toshiba is 2nd largest supplier of NAND flash) in smart phones and tablets

Toshiba Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Toshiba are as mentioned:

1.Intense competition
2.Economic slowdown might affect demand for products
3.Rapid technological changes

Toshiba Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Toshiba:

3.NEC corporation

Hence this concludes the Toshiba SWOT analysis.

Continue reading more about the brand/company.

About Toshiba

Toshiba Overview
Parent Company

Toshiba Corporation


Home Appliances


Consumer Electronics

Tagline/ Slogan

Leading Innovation


Modern technology

Toshiba STP

Consumer electronics, control systems, elevators, point of sale systems, home appliances, semiconductors etc

Target Market

Social infrastructure companies, Home Appliances market, Healthcare equipment vendors


Innovative brand & technically strong

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Toshiba. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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