Toshiba SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Toshiba analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toshiba SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toshiba to benchmark its business & performance as compared to the competitors and industry. As of 2020, Toshiba is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toshiba competitors and includes Toshiba target market, segmentation, positioning & Unique Selling Proposition (USP).

Toshiba SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Toshiba Brand Analysis
Parent Company

Toshiba Corporation


Home Appliances


Consumer Electronics

Tagline/ Slogan

Leading Innovation


Modern technology

Toshiba STP
Toshiba Segmentation

Consumer electronics, control systems, elevators, point of sale systems, home appliances, semiconductors etc

Toshiba Target Market

Social infrastructure companies, Home Appliances market, Healthcare equipment vendors

Toshiba Positioning

Innovative brand & technically strong

Toshiba SWOT Analysis
Toshiba Strengths

Below are the Strengths in the SWOT Analysis of Toshiba:

1. Diversified manufacturer of wide range of products
2. Large number of patents in the US
3. Significant part of sales revenue spent on R&D
4.Huge employee base of more than 2 lakh.

5. Leading supplier of power transmission and distribution systems

6. The brand has a huge product portfolio from consumer electronics to computer accessories

7. Branding and advertising trough TVCs print media, online media gives the brand a high recall

Toshiba Weaknesses

Here are the weaknesses in the Toshiba SWOT Analysis:

1.Significant Debt for the company
2.Concentrated revenues is a concern along with limited market share

Toshiba Opportunities

Following are the Opportunities in Toshiba SWOT Analysis:

1.Increasing use of technology in various industries like retail stores
2.Growing demand for healthcare equipment with developing healthcare services.
3.Upward trend in use of NAND flash memories (Toshiba is 2nd largest supplier of NAND flash) in smart phones and tablets

Toshiba Threats

The threats in the SWOT Analysis of Toshiba are as mentioned:

1.Intense competition
2.Economic slowdown might affect demand for products
3.Rapid technological changes

Toshiba Competition

Below are the top 3 Toshiba competitors:

3.NEC corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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