Toshiba SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 12462

SWOT Analysis of Toshiba with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Toshiba Corporation


Home Appliances


Consumer Electronics

Tagline/ Slogan

Leading Innovation


Modern technology

Toshiba STP


Consumer electronics, control systems, elevators, point of sale systems, home appliances, semiconductors etc

Target Group

Social infrastructure companies, Home Appliances market, Healthcare equipment vendors


Innovative brand & technically strong

Toshiba SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toshiba :

1. Diversified manufacturer of wide range of products
2. Large number of patents in the US
3. Significant part of sales revenue spent on R&D
4.Huge employee base of more than 2 lakh.

5. Leading supplier of power transmission and distribution systems

6. The brand has a huge product portfolio from consumer electronics to computer accessories

7. Branding and advertising trough TVCs print media, online media gives the brand a high recall


1.Significant Debt for the company
2.Concentrated revenues is a concern along with limited market share


1.Increasing use of technology in various industries like retail stores
2.Growing demand for healthcare equipment with developing healthcare services.
3.Upward trend in use of NAND flash memories (Toshiba is 2nd largest supplier of NAND flash) in smart phones and tablets


1.Intense competition
2.Economic slowdown might affect demand for products
3.Rapid technological changes

Toshiba Competition


Below are the 3 main Toshiba competitors :

3.NEC corporation

The brandguide table above concludes the Toshiba SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Toshiba. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin