Toshiba SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 14575

SWOT analysis of Toshiba analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toshiba SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toshiba to benchmark its business & performance as compared to the competitors and industry. Toshiba is one of the leading brands in the consumer electronics sector. The table below also lists the top Toshiba competitors and elaborates Toshiba market segmentation, target group, positioning & Unique Selling Proposition (USP).

Toshiba SWOT, Competitors, Marketing STP & Brand analysis Table
Toshiba Brand Analysis
Parent Company

Toshiba Corporation


Home Appliances


Consumer Electronics

Tagline/ Slogan

Leading Innovation


Modern technology

Toshiba STP

Consumer electronics, control systems, elevators, point of sale systems, home appliances, semiconductors etc

Target Group

Social infrastructure companies, Home Appliances market, Healthcare equipment vendors


Innovative brand & technically strong

Toshiba SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toshiba. Strengths are:

1. Diversified manufacturer of wide range of products
2. Large number of patents in the US
3. Significant part of sales revenue spent on R&D
4.Huge employee base of more than 2 lakh.

5. Leading supplier of power transmission and distribution systems

6. The brand has a huge product portfolio from consumer electronics to computer accessories

7. Branding and advertising trough TVCs print media, online media gives the brand a high recall


Here are the weaknesses in the Toshiba SWOT Analysis:

1.Significant Debt for the company
2.Concentrated revenues is a concern along with limited market share


Following are the Opportunities in Toshiba SWOT Analysis:

1.Increasing use of technology in various industries like retail stores
2.Growing demand for healthcare equipment with developing healthcare services.
3.Upward trend in use of NAND flash memories (Toshiba is 2nd largest supplier of NAND flash) in smart phones and tablets


The threats in the SWOT Analysis of Toshiba are as mentioned:

1.Intense competition
2.Economic slowdown might affect demand for products
3.Rapid technological changes

Toshiba Competition

Below are the top 3 Toshiba competitors:

3.NEC corporation

The brandguide table above concludes the Toshiba SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toshiba. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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