SWOT analysis of Whirlpool analyses the brand by its strengths, weaknesses, opportunities & threats. In Whirlpool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Whirlpool to benchmark its business & performance as compared to the competitors. Whirlpool is one of the leading brands in the consumer electronics sector.
The table below lists the Whirlpool SWOT (Strengths, Weaknesses, Opportunities, Threats), top Whirlpool competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Whirlpool Brand Analysis | |
---|---|
Parent Company |
Whirlpool Corporation |
Category |
Home appliances |
Sector | |
Tagline/ Slogan |
Every Home… Everywhere… with Pride, Passion and Performance |
USP |
Produces energy efficient appliances |
Whirlpool STP | |
Segment |
Major appliances like dishwashers, microwaves, refrigeration & small appliances like vacuum cleaners, air treatment products etc |
Target Group |
Middle and upper class segments |
Positioning |
Mid priced in the premium segment |
SWOT Analysis of Whirlpool | |
Whirlpool Strengths |
Below are the Strengths in the SWOT Analysis of Whirlpool: 1. World’s largest major appliances maker by revenue 5. It has established a strong profile in North America and Latin America 6. The company has popular TVCs and print ad campaigns |
Whirlpool Weaknesses |
Here are the weaknesses in the Whirlpool SWOT Analysis: 1.Remains a relatively modest player in Asia. 3. Being present in the major appliances sector exposes Whirlpool to low margins and significant operational risk. |
Whirlpool Opportunities |
Following are the Opportunities in Whirlpool SWOT Analysis: 1.Recovery in the US housing market giving rise to increased consumption of appliances. |
Whirlpool Threats |
The threats in the SWOT Analysis of Whirlpool are as mentioned: 1.Decreasing operating profit margin and net profit margin over the past 3 years. |
Whirlpool Competition | |
Whirlpool Competitors |
Below are the top 4 competitors of Whirlpool: 1.Elextrolux 4. Haier |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Whirlpool. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us