Published in Consumer Electronics category by MBA Skool Team
Whirlpool is one of the leading brands in the consumer electronics sector. Whirlpool SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Whirlpool:
Whirlpool is one of the world’s largest major appliances maker by revenue
The company focuses on identifying unique consumer insights and designing high-quality products
It has more than 50 manufacturing and technology research centers around the world.
Whirlpool caters to different markets and this diversity helps cope up downturn in one region
It has established a strong profile in North America, Asia and Latin America
The company has popular TVCs and print ad campaigns
Above are the strengths in the SWOT Analysis of Whirlpool. The strengths of Whirlpool looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Low market share growth owing to intense competition
Over dependence on North American region as compared to other global players
These were the weaknesses in the Whirlpool SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Every Home… Everywhere… with Pride, Passion and Performance
Produces energy efficient appliances
Major appliances like dishwashers, microwaves, refrigeration & small appliances like vacuum cleaners, air treatment products etc
Middle and upper class segments
Mid priced in the premium segment
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