Whirlpool SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Whirlpool SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Whirlpool, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Whirlpool to benchmark its business & performance as compared to the competitors, and make strategic improvements. Whirlpool is one of the leading brands in the consumer electronics sector.

The article below lists the Whirlpool SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Whirlpool SWOT Analysis:

SWOT Analysis of Whirlpool

For Whirlpool, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Whirlpool Strengths

The strengths of Whirlpool looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Whirlpool :

1. World’s largest major appliances maker by revenue
2. Focus on identifying unique consumer insights and designing high-quality products
3. It has 59 manufacturing and technology research centers around the world.
4. Caters to different markets and this diversity helps cope up downturn in one region. Eg: Weak industry in India led to limited sales decline while increase seen in North America.

5. It has established a strong profile in North America and Latin America

6. The company has popular TVCs and print ad campaigns

Whirlpool Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Whirlpool SWOT Analysis:

1.Remains a relatively modest player in Asia.
2.Over dependence on North American region. (Nearly half of its net sales in value was still derived from the North American region)

3. Being present in the major appliances sector exposes Whirlpool to low margins and significant operational risk.

Whirlpool Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Whirlpool SWOT Analysis:

1.Recovery in the US housing market giving rise to increased consumption of appliances.
2.Improving demand for these products internationally
3. Opportunity in India due to predicted growth in CAGR in consumer appliances.

Whirlpool Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Whirlpool are as mentioned:

1.Decreasing operating profit margin and net profit margin over the past 3 years.
2.Slower growth in major markets like US and Europe.
3.Competition from low cost Asian manufacturers.

Whirlpool Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Whirlpool:

2.LG electronics

4. Haier

Hence this concludes the Whirlpool SWOT analysis.

Continue reading more about the brand/company.

About Whirlpool

Whirlpool Overview
Parent Company

Whirlpool Corporation


Home appliances


Consumer Electronics

Tagline/ Slogan

Every Home… Everywhere… with Pride, Passion and Performance


Produces energy efficient appliances

Whirlpool STP

Major appliances like dishwashers, microwaves, refrigeration & small appliances like vacuum cleaners, air treatment products etc

Target Market

Middle and upper class segments


Mid priced in the premium segment


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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