Published in Consumer Electronics category by MBA Skool Team
Haier is one of the leading brands in the consumer electronics sector. Haier SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Haier:
Haier has one of the world’s largest market share in white goods
Among the top 20 most trusted brands in India with strong advertising
Haier is a leader in China in volume terms in the major appliances market
It is growing its international reach also and has growing retail footprint
Has a cash conversion cycle of -10 days
Over 80,000 people are employed with Haier
Acquisition of other companies & brands have further strengthened Haier's market position
Above are the strengths in the SWOT Analysis of Haier. The strengths of Haier looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Haier is too dependent on China. Most of its volume sales have been reported in China.
Heavily reliant on government subsidies in China
These were the weaknesses in the Haier SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Haier has the largest share of white goods & consumer appliances across the world
People looking for consumer electronics & appliances
Middle and upper class segments
Haier is a Chinese consumer electronics brand with global presence
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