BP SWOT Analysis
BP SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BP, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
BP is one of the leading brands in the energy & power sector. The article below lists the BP SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
BP Strengths
The strengths of BP looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of BP :
1.One of the biggest in the energy sector
2.Top in market
3.Huge geographical reach
4,High quality operations
5.Very Strong Brand Name
BP Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the BP SWOT Analysis:
1.Cost of environmental hazards
2.Decline in production
3.Reaching Maturity
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BP Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in BP SWOT Analysis:
1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market
5.Investment in alternate business
BP Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of BP are as mentioned:
1.Government regulations
2.High Competition
3.Environment Regulations
4.Increasing Cost of Operations
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Hence this concludes the BP SWOT analysis.
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About BP
BP (merger of British Petroleum & Amoco) | |
| Parent Company | BP |
|---|---|
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Beyond petroleum |
| USP |
3rd largest energy company, 4th largest company in the world by revenues and one of the six oil and gas "supermajors" |
| BP STP | |
| Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
BP's focus on meeting the growing demand for fossil fuels, manufacturing and delivering more advanced products, and enabling the material transition to a lower carbon future |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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