BP SWOT Analysis
BP is one of the leading brands in the energy & power sector. BP SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BP:
Quick Glance:
BP Strengths
- One of the biggest in the energy sector
- Top in market
- Huge geographical reach
- High quality operations
- Very Strong Brand Name
Above are the strengths in the SWOT Analysis of BP. The strengths of BP looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BP Weaknesses
- Cost of environmental hazards
- Decline in production
- Reaching Maturity
These were the weaknesses in the BP SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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BP Opportunities
- Increasing fuel/oil prices
- Increasing natural gas market
- More oil well discoveries
- Expand export market
- Investment in alternate business
Above we covered the opportunities in BP SWOT Analysis. The opportunities for any brand can include prospects of future growth.
BP Threats
- Government regulations
- High Competition
- Environment Regulations
- Increasing Cost of Operations
The threats in the SWOT Analysis of BP are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the BP SWOT analysis.
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About BP
The table below gives the brand overview along with its target market, segmentation, positioning & USP
BP (merger of British Petroleum & Amoco) | |
| Parent Company | BP |
|---|---|
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Beyond petroleum |
| USP |
3rd largest energy company, 4th largest company in the world by revenues and one of the six oil and gas "supermajors" |
| BP STP | |
| Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
BP's focus on meeting the growing demand for fossil fuels, manufacturing and delivering more advanced products, and enabling the material transition to a lower carbon future |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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