BP SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BP analyses the brand by its strengths, weaknesses, opportunities & threats. In BP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BP to benchmark its business & performance as compared to the competitors. BP is one of the leading brands in the energy & power sector.

The table below lists the BP SWOT (Strengths, Weaknesses, Opportunities, Threats), top BP competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

BP SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

BP (merger of British Petroleum & Amoco)

Parent CompanyBP

Oil & Gas


Energy & Power

Tagline/ Slogan

Beyond petroleum


3rd largest energy company, 4th largest company in the world by revenues and one of the six oil and gas "supermajors"


Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


BP's focus on meeting the growing demand for fossil fuels, manufacturing and delivering more advanced products, and enabling the material transition to a lower carbon future

SWOT Analysis of BP
BP Strengths

Below are the Strengths in the SWOT Analysis of BP:

1.One of the biggest in the energy sector
2.Top in market
3.Huge geographical reach
4,High quality operations
5.Very Strong Brand Name

BP Weaknesses

Here are the weaknesses in the BP SWOT Analysis:

1.Cost of environmental hazards
2.Decline in production
3.Reaching Maturity

BP Opportunities

Following are the Opportunities in BP SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market
5.Investment in alternate business

BP Threats

The threats in the SWOT Analysis of BP are as mentioned:

1.Government regulations
2.High Competition
3.Environment Regulations
4.Increasing Cost of Operations

BP Competition
BP Competitors

Below are the top 5 competitors of BP:

1. Chevron Corporation

2. Exxon Mobil

3. Royal Dutch Shell

4. Total

5. ConocoPhillips

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BP. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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