BP SWOT Analysis, Competitors & USP
SWOT analysis of BP analyses the brand by its strengths, weaknesses, opportunities & threats. In BP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like BP to benchmark its business & performance as compared to the competitors. BP is one of the leading brands in the energy & power sector.
The table below lists the BP SWOT (Strengths, Weaknesses, Opportunities, Threats), top BP competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
BP (merger of British Petroleum & Amoco) | |
| Parent Company | BP |
|---|---|
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Beyond petroleum |
| USP |
3rd largest energy company, 4th largest company in the world by revenues and one of the six oil and gas "supermajors" |
| BP STP | |
| Segment |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Group |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
BP's focus on meeting the growing demand for fossil fuels, manufacturing and delivering more advanced products, and enabling the material transition to a lower carbon future |
| SWOT Analysis of BP | |
| BP Strengths |
Below are the Strengths in the SWOT Analysis of BP: 1.One of the biggest in the energy sector |
| BP Weaknesses |
Here are the weaknesses in the BP SWOT Analysis: 1.Cost of environmental hazards |
| BP Opportunities |
Following are the Opportunities in BP SWOT Analysis: 1.Increasing fuel/oil prices |
| BP Threats |
The threats in the SWOT Analysis of BP are as mentioned: 1.Government regulations |
| BP Competition | |
| BP Competitors |
Below are the top 5 competitors of BP: 2. Exxon Mobil 4. Total |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BP. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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