SWOT Analysis of BP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Brand Name |
BP (merger of British Petroleum & Amoco) |
|
Category |
Oil & Gas |
|
Sector |
Energy |
|
Tagline/ Slogan |
Beyond petroleum |
|
USP |
3rd largest energy company, 4th largest company in the world by revenues and one of the six oil and gas "supermajors" |
|
STP | |
|
Segment |
Corporates, countries, individuals looking to fulfill energy needs |
|
Target Group |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
|
Positioning |
BP's focus on meeting the growing demand for fossil fuels, manufacturing and delivering more advanced products, and enabling the material transition to a lower carbon future |
|
SWOT | |
|
Strengths |
1.One of the biggest in the energy sector |
|
Weaknesses |
1.Cost of environmental hazards |
|
Opportunities |
1.Increasing fuel/oil prices |
|
Threats |
1.Government regulations |
|
Competition | |
|
Competitors |
1.Chevron Corporation |
The brandguide table above concludes the BP SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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