BP SWOT Analysis, Competitors & USP

BP (merger of British Petroleum & Amoco)

Category

Oil & Gas

Sector

Energy & Power

Tagline/ Slogan

Beyond petroleum

USP

3rd largest energy company, 4th largest company in the world by revenues and one of the six oil and gas "supermajors"

BP STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

BP's focus on meeting the growing demand for fossil fuels, manufacturing and delivering more advanced products, and enabling the material transition to a lower carbon future

BP SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BP. Strengths are:

1.One of the biggest in the energy sector
2.Top in market
3.Huge geographical reach
4,High quality operations
5.Very Strong Brand Name

Weaknesses

Here are the weaknesses of BP :

1.Cost of environmental hazards
2.Decline in production
3.Reaching Maturity

Opportunities

Following are the Opportunities of BP :

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market
5.Investment in alternate business

Threats

The threats of BP are as mentioned :

1.Government regulations
2.High Competition
3.Environment Regulations
4.Increasing Cost of Operations

BP Competition

Competitors

Below are the 5 main BP competitors :

1. Chevron Corporation

2. Exxon Mobil

3. Royal Dutch Shell

4. Total

5. ConocoPhillips