BP SWOT Analysis, Competitors & USP
SWOT analysis of BP analyses the brand by its strengths, weaknesses, opportunities & threats. In BP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like BP to benchmark its business & performance as compared to the competitors. BP is one of the leading brands in the energy & power sector.
The article below lists the BP SWOT (Strengths, Weaknesses, Opportunities, Threats), top BP competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
About BP
BP (merger of British Petroleum & Amoco) | |
| Parent Company | BP |
|---|---|
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Beyond petroleum |
| USP |
3rd largest energy company, 4th largest company in the world by revenues and one of the six oil and gas "supermajors" |
| BP STP | |
| Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
BP's focus on meeting the growing demand for fossil fuels, manufacturing and delivering more advanced products, and enabling the material transition to a lower carbon future |
SWOT Analysis of BP
For BP, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the BP SWOT Analysis:
BP Strengths
The strengths of BP looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BP :
1.One of the biggest in the energy sector
2.Top in market
3.Huge geographical reach
4,High quality operations
5.Very Strong Brand Name
BP Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BP SWOT Analysis:
1.Cost of environmental hazards
2.Decline in production
3.Reaching Maturity
BP Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BP SWOT Analysis:
1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market
5.Investment in alternate business
BP Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BP are as mentioned:
1.Government regulations
2.High Competition
3.Environment Regulations
4.Increasing Cost of Operations
BP Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of BP:
2. Exxon Mobil
4. Total
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BP. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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