BP SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 25630

SWOT analysis of BP analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BP to benchmark its business & performance as compared to the competitors and industry. BP is one of the leading brands in the energy & power sector. The table below also lists the top BP competitors and elaborates BP market segmentation, target group, positioning & Unique Selling Proposition (USP).

BP SWOT, Competitors, Marketing STP & Brand analysis Table

BP (merger of British Petroleum & Amoco)

Parent CompanyBP

Oil & Gas


Energy & Power

Tagline/ Slogan

Beyond petroleum


3rd largest energy company, 4th largest company in the world by revenues and one of the six oil and gas "supermajors"


Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


BP's focus on meeting the growing demand for fossil fuels, manufacturing and delivering more advanced products, and enabling the material transition to a lower carbon future

BP SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BP. Strengths are:

1.One of the biggest in the energy sector
2.Top in market
3.Huge geographical reach
4,High quality operations
5.Very Strong Brand Name


Here are the weaknesses in the BP SWOT Analysis:

1.Cost of environmental hazards
2.Decline in production
3.Reaching Maturity


Following are the Opportunities in BP SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market
5.Investment in alternate business


The threats in the SWOT Analysis of BP are as mentioned:

1.Government regulations
2.High Competition
3.Environment Regulations
4.Increasing Cost of Operations

BP Competition

Below are the top 5 BP competitors:

1. Chevron Corporation

2. Exxon Mobil

3. Royal Dutch Shell

4. Total

5. ConocoPhillips

The brandguide table above concludes the BP SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BP. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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