BP SWOT Analysis, Competitors, STP & USP
SWOT analysis of BP analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like BP to benchmark its business & performance as compared to the competitors and industry. BP is one of the leading brands in the energy & power sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BP competitors and includes BP target market, segmentation, positioning & Unique Selling Proposition (USP).
BP (merger of British Petroleum & Amoco) | |
| Parent Company | BP |
|---|---|
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Beyond petroleum |
| USP |
3rd largest energy company, 4th largest company in the world by revenues and one of the six oil and gas "supermajors" |
| BP STP | |
| BP Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| BP Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| BP Positioning |
BP's focus on meeting the growing demand for fossil fuels, manufacturing and delivering more advanced products, and enabling the material transition to a lower carbon future |
| BP SWOT Analysis | |
| BP Strengths |
Below are the Strengths in the SWOT Analysis of BP: 1.One of the biggest in the energy sector |
| BP Weaknesses |
Here are the weaknesses in the BP SWOT Analysis: 1.Cost of environmental hazards |
| BP Opportunities |
Following are the Opportunities in BP SWOT Analysis: 1.Increasing fuel/oil prices |
| BP Threats |
The threats in the SWOT Analysis of BP are as mentioned: 1.Government regulations |
| BP Competition | |
| Competitors |
Below are the top 5 BP competitors: 2. Exxon Mobil 4. Total |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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