Chevron Corporation SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Chevron Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chevron Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chevron Corporation to benchmark its business & performance as compared to the competitors and industry. Chevron Corporation is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chevron Corporation competitors and includes Chevron Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

Chevron Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Chevron Corporation

Parent CompanyChevron Corporation

Oil & Gas


Energy & Power

Tagline/ Slogan

Human Energy


One of the six world's "supermajor" and one of America's 5 largest corporations

Chevron Corporation STP
Chevron Corporation Segmentation

Corporates, countries, individuals looking to fulfill energy needs

Chevron Corporation Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Chevron Corporation Positioning

The company which provides energy to the entire human race

Chevron Corporation SWOT Analysis
Chevron Corporation Strengths

Below are the Strengths in the SWOT Analysis of Chevron Corporation:

1.Financial stability
2.Global market presence
3.Big Global Brand

Chevron Corporation Weaknesses

Here are the weaknesses in the Chevron Corporation SWOT Analysis:

1.Cost of environmental hazards 
2.Declining products and reserves
3.Legal issues

Chevron Corporation Opportunities

Following are the Opportunities in Chevron Corporation SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.Capital investments in sector
4.CSR activities 
5.To reposition itself as energy company

Chevron Corporation Threats

The threats in the SWOT Analysis of Chevron Corporation are as mentioned:

1.Government regulations
2.High Competition
3.Fuel Cell and Electric Automobiles

Chevron Corporation Competition

Below are the top 5 Chevron Corporation competitors:

1. BP

2. Exxon Mobil

3. Royal Dutch Shell

4. Total

5. ConocoPhillips

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chevron Corporation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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