Chevron Corporation SWOT Analysis, Competitors & USP
SWOT analysis of Chevron Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Chevron Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Chevron Corporation to benchmark its business & performance as compared to the competitors. Chevron Corporation is one of the leading brands in the energy & power sector.
The article below lists the Chevron Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Chevron Corporation SWOT Analysis:
In this article:
SWOT Analysis of Chevron Corporation
For Chevron Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Chevron Corporation Strengths
The strengths of Chevron Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Chevron Corporation :
1.Financial stability
2.Global market presence
3.Big Global Brand
Chevron Corporation Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Chevron Corporation SWOT Analysis:
1.Cost of environmental hazards
2.Declining products and reserves
3.Legal issues
Chevron Corporation Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Chevron Corporation SWOT Analysis:
1.Increasing fuel/oil prices
2.Increasing natural gas market
3.Capital investments in sector
4.CSR activities
5.To reposition itself as energy company
Chevron Corporation Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Chevron Corporation are as mentioned:
1.Government regulations
2.High Competition
3.Fuel Cell and Electric Automobiles
Chevron Corporation Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Chevron Corporation:
1. BP
2. Exxon Mobil
4. Total
Hence this concludes the Chevron Corporation SWOT analysis.
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About Chevron Corporation
Chevron Corporation | |
| Parent Company | Chevron Corporation |
|---|---|
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Human Energy |
| USP |
One of the six world's "supermajor" and one of America's 5 largest corporations |
| Chevron Corporation STP | |
| Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
The company which provides energy to the entire human race |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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