Chevron Corporation SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 15127

SWOT analysis of Chevron Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. Chevron Corporation is one of the leading brands in the energy & power sector. The table below also lists the top Chevron Corporation competitors and elaborates Chevron Corporation segmentation, targeting, positioning & USP.


Chevron Corporation

Parent CompanyChevron Corporation

Category

Oil & Gas

Sector

Energy & Power

Tagline/ Slogan

Human Energy

USP

One of the six world's "supermajor" and one of America's 5 largest corporations

Chevron Corporation STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

The company which provides energy to the entire human race

Chevron Corporation SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chevron Corporation. Strengths are:

1.Financial stability
2.Global market presence
3.Big Global Brand

Weaknesses

Here are the weaknesses in the Chevron Corporation SWOT Analysis:

1.Cost of environmental hazards 
2.Declining products and reserves
3.Legal issues

Opportunities

Following are the Opportunities in Chevron Corporation SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.Capital investments in sector
4.CSR activities 
5.To reposition itself as energy company

Threats

The threats in the SWOT Analysis of Chevron Corporation are as mentioned:

1.Government regulations
2.High Competition
3.Fuel Cell and Electric Automobiles

Chevron Corporation Competition

Competitors

Below are the top 5 Chevron Corporation competitors:

1. BP

2. Exxon Mobil

3. Royal Dutch Shell

4. Total

5. ConocoPhillips


The brandguide table above concludes the Chevron Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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