Chevron Corporation SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 15889

SWOT analysis of Chevron Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chevron Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chevron Corporation to benchmark its business & performance as compared to the competitors and industry. Chevron Corporation is one of the leading brands in the energy & power sector. The table below also lists the top Chevron Corporation competitors and elaborates Chevron Corporation market segmentation, target group, positioning & Unique Selling Proposition (USP).

Chevron Corporation SWOT, Competitors, Marketing STP & Brand analysis Table

Chevron Corporation

Parent CompanyChevron Corporation

Oil & Gas


Energy & Power

Tagline/ Slogan

Human Energy


One of the six world's "supermajor" and one of America's 5 largest corporations

Chevron Corporation STP

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


The company which provides energy to the entire human race

Chevron Corporation SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chevron Corporation. Strengths are:

1.Financial stability
2.Global market presence
3.Big Global Brand


Here are the weaknesses in the Chevron Corporation SWOT Analysis:

1.Cost of environmental hazards 
2.Declining products and reserves
3.Legal issues


Following are the Opportunities in Chevron Corporation SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.Capital investments in sector
4.CSR activities 
5.To reposition itself as energy company


The threats in the SWOT Analysis of Chevron Corporation are as mentioned:

1.Government regulations
2.High Competition
3.Fuel Cell and Electric Automobiles

Chevron Corporation Competition

Below are the top 5 Chevron Corporation competitors:

1. BP

2. Exxon Mobil

3. Royal Dutch Shell

4. Total

5. ConocoPhillips

The brandguide table above concludes the Chevron Corporation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chevron Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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