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Chevron SWOT Analysis

Here is a detailed SWOT analysis of Chevron covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Energy & Power category Read time:

SWOT analysis is a management strategy framework used by businesses like Chevron for assessing organization’s Strengths, Weaknesses, Opportunities, and Threats to guide strategic decision-making. Chevron corporation is a US based multinational energy corporation. It is also involved in natural gas, oil and related activities, geothermal energy etc. By examining these internal and external factors, Chevron can capitalize on advantages, mitigate risks, and chart a more competitive path forward. As of year 2014 Chevron has been one of the largest oil companies in the world securing third rand in the Fortune 500 list of top public corporation from US and sixteenth rank in Fortune Global 500 list of top companies worldwide. Let us start the SWOT Analysis of Chevron below.

Chevron Strengths

  1. Financial stability
  2. Global market presence
  3. Big Global Brand

Above are the strengths in the SWOT Analysis of Chevron. The strengths of Chevron looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Chevron Weaknesses

  1. Cost of environmental hazards
  2. Declining products and reserves
  3. Legal issues

These were the weaknesses in the Chevron SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Chevron Opportunities

  1. Increasing fuel/oil prices
  2. Increasing natural gas market
  3. Capital investments in sector
  4. CSR activities 
  5. To reposition itself as energy company

Above we covered the opportunities in Chevron SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Chevron Threats

  1. Government regulations
  2. High Competition
  3. Fuel Cell and Electric Automobiles

The threats in the SWOT Analysis of Chevron are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Chevron SWOT analysis.

About Chevron

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Chevron Corporation

Parent CompanyChevron Corporation
Category

Oil & Gas

Sector

Energy & Power

Tagline/ Slogan

Human Energy

USP

One of the six world's "supermajor" and one of America's 5 largest corporations

Chevron STP
Segmentation

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

The company which provides energy to the entire human race


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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