SWOT Analysis of Chevron Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Brand Name |
Chevron Corporation |
|
Category |
Oil & Gas |
|
Sector |
Energy |
|
Tagline/ Slogan |
Human Energy |
|
USP |
One of the six world's "supermajor" and one of America's 5 largest corporations |
|
STP | |
|
Segment |
Corporates, countries, individuals looking to fulfill energy needs |
|
Target Group |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
|
Positioning |
The company which provides energy to the entire human race |
|
SWOT | |
|
Strengths |
1.Financial stability |
|
Weaknesses |
1.Cost of environmental hazards |
|
Opportunities |
1.Increasing fuel/oil prices |
|
Threats |
1.Government regulations |
|
Competition | |
|
Competitors |
1.BP |
The brandguide table above concludes the Chevron Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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