SWOT analysis of Royal Dutch Shell analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Dutch Shell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Royal Dutch Shell to benchmark its business & performance as compared to the competitors and industry. As of 2020, Royal Dutch Shell is one of the leading brands in the energy & power sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Dutch Shell competitors and includes Royal Dutch Shell target market, segmentation, positioning & Unique Selling Proposition (USP).
| Royal Dutch Shell Brand Analysis | |
|---|---|
| Parent Company | Royal Dutch Shell |
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Lets Go; You can be sure of Shell; Made to move further |
| USP |
One of the six world's "supermajor" |
| Royal Dutch Shell STP | |
| Royal Dutch Shell Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| Royal Dutch Shell Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Royal Dutch Shell Positioning |
The leading oil and natural gas brand in the world |
| Royal Dutch Shell SWOT Analysis | |
| Royal Dutch Shell Strengths |
Below are the Strengths in the SWOT Analysis of Royal Dutch Shell: 1.Biggest name in the field of energy |
| Royal Dutch Shell Weaknesses |
Here are the weaknesses in the Royal Dutch Shell SWOT Analysis: 1.Legal issues |
| Royal Dutch Shell Opportunities |
Following are the Opportunities in Royal Dutch Shell SWOT Analysis: 1.Acquisitions by buying out competition |
| Royal Dutch Shell Threats |
The threats in the SWOT Analysis of Royal Dutch Shell are as mentioned: 1.Government regulations |
| Royal Dutch Shell Competition | |
| Competitors |
Below are the top 5 Royal Dutch Shell competitors: 2. Exxon Mobil 3. BP 4. Total |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Dutch Shell. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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