Royal Dutch Shell SWOT Analysis, Competitors & USP

Royal Dutch Shell

Category

Oil & Gas

Sector

Energy & Power

Tagline/ Slogan

Lets Go; You can be sure of Shell; Made to move further

USP

One of the six world's "supermajor"

Royal Dutch Shell STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

The leading oil and natural gas brand in the world

Royal Dutch Shell SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Royal Dutch Shell. Strengths are:

1.Biggest name in the field of energy
2.Strong brand equity being the 2nd largest energy company
3.High financial growth
4.Latest technology
5.Co-branding with Ferrari
6.Operations in over 90 countries having 44,000 stations

Weaknesses

Here are the weaknesses of Royal Dutch Shell :

1.Legal issues
2.Over statement of oil reserves controversy
3.Human Rights and environmental issues degraded image

Opportunities

Following are the Opportunities of Royal Dutch Shell :

1.Acquisitions by buying out competition
2.Increasing demand for fuel

Threats

The threats of Royal Dutch Shell are as mentioned :

1.Government regulations
2.High Competition
3.Environmental laws
4.Economic instability

Royal Dutch Shell Competition

Competitors

Below are the 5 main Royal Dutch Shell competitors :

1. Chevron Corporation

2. Exxon Mobil

3. BP

4. Total

5. ConocoPhillips