Royal Dutch Shell SWOT Analysis

Published in Energy & Power category by MBA Skool Team

Royal Dutch Shell is one of the leading brands in the energy & power sector. Royal Dutch Shell SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Royal Dutch Shell:

Royal Dutch Shell Strengths

  1. Biggest name in the field of energy
  2. Strong brand equity being the 2nd largest energy company
  3. High financial growth
  4. Latest technology
  5. Co-branding with Ferrari
  6. Operations in over 90 countries having 44,000 stations

Above are the strengths in the SWOT Analysis of Royal Dutch Shell. The strengths of Royal Dutch Shell looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Royal Dutch Shell Weaknesses

  1. Legal issues
  2. Over statement of oil reserves controversy
  3. Human Rights and environmental issues degraded image

These were the weaknesses in the Royal Dutch Shell SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Royal Dutch Shell Opportunities

  1. Acquisitions by buying out competition
  2. Increasing demand for fuel

Above we covered the opportunities in Royal Dutch Shell SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Royal Dutch Shell Threats

  1. Government regulations
  2. High Competition
  3. Environmental laws
  4. Economic instability

The threats in the SWOT Analysis of Royal Dutch Shell are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Royal Dutch Shell SWOT analysis.

Continue reading more about the brand/company.

About Royal Dutch Shell

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Royal Dutch Shell Overview
Parent CompanyRoyal Dutch Shell

Oil & Gas


Energy & Power

Tagline/ Slogan

Lets Go; You can be sure of Shell; Made to move further


One of the six world's "supermajor"

Royal Dutch Shell STP

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


The leading oil and natural gas brand in the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Royal Dutch Shell. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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