Royal Dutch Shell SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 23594

SWOT analysis of Royal Dutch Shell analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Dutch Shell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Dutch Shell to benchmark its business & performance as compared to the competitors and industry. Royal Dutch Shell is one of the leading brands in the energy & power sector. The table below also lists the top Royal Dutch Shell competitors and elaborates Royal Dutch Shell market segmentation, target group, positioning & Unique Selling Proposition (USP).

Royal Dutch Shell SWOT, Competitors, Marketing STP & Brand analysis Table
Royal Dutch Shell Brand Analysis
Parent CompanyRoyal Dutch Shell

Oil & Gas


Energy & Power

Tagline/ Slogan

Lets Go; You can be sure of Shell; Made to move further


One of the six world's "supermajor"

Royal Dutch Shell STP

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


The leading oil and natural gas brand in the world

Royal Dutch Shell SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Royal Dutch Shell. Strengths are:

1.Biggest name in the field of energy
2.Strong brand equity being the 2nd largest energy company
3.High financial growth
4.Latest technology
5.Co-branding with Ferrari
6.Operations in over 90 countries having 44,000 stations


Here are the weaknesses in the Royal Dutch Shell SWOT Analysis:

1.Legal issues
2.Over statement of oil reserves controversy
3.Human Rights and environmental issues degraded image


Following are the Opportunities in Royal Dutch Shell SWOT Analysis:

1.Acquisitions by buying out competition
2.Increasing demand for fuel


The threats in the SWOT Analysis of Royal Dutch Shell are as mentioned:

1.Government regulations
2.High Competition
3.Environmental laws
4.Economic instability

Royal Dutch Shell Competition

Below are the top 5 Royal Dutch Shell competitors:

1. Chevron Corporation

2. Exxon Mobil

3. BP

4. Total

5. ConocoPhillips

The brandguide table above concludes the Royal Dutch Shell SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Dutch Shell. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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