SWOT analysis of Royal Dutch Shell analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Dutch Shell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Royal Dutch Shell to benchmark its business & performance as compared to the competitors and industry. Royal Dutch Shell is one of the leading brands in the energy & power sector. The table below also lists the top Royal Dutch Shell competitors and elaborates Royal Dutch Shell market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Royal Dutch Shell Brand Analysis | |
|---|---|
| Parent Company | Royal Dutch Shell |
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Lets Go; You can be sure of Shell; Made to move further |
| USP |
One of the six world's "supermajor" |
| Royal Dutch Shell STP | |
| Segment |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Group |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
The leading oil and natural gas brand in the world |
| Royal Dutch Shell SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Royal Dutch Shell. Strengths are: 1.Biggest name in the field of energy |
| Weaknesses |
Here are the weaknesses in the Royal Dutch Shell SWOT Analysis: 1.Legal issues |
| Opportunities |
Following are the Opportunities in Royal Dutch Shell SWOT Analysis: 1.Acquisitions by buying out competition |
| Threats |
The threats in the SWOT Analysis of Royal Dutch Shell are as mentioned: 1.Government regulations |
| Royal Dutch Shell Competition | |
| Competitors |
Below are the top 5 Royal Dutch Shell competitors: 2. Exxon Mobil 3. BP 4. Total |
The brandguide table above concludes the Royal Dutch Shell SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Dutch Shell. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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