Royal Dutch Shell SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Royal Dutch Shell analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Dutch Shell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Dutch Shell to benchmark its business & performance as compared to the competitors and industry. As of 2020, Royal Dutch Shell is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Dutch Shell competitors and includes Royal Dutch Shell target market, segmentation, positioning & Unique Selling Proposition (USP).

Royal Dutch Shell SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Royal Dutch Shell Brand Analysis
Parent CompanyRoyal Dutch Shell

Oil & Gas


Energy & Power

Tagline/ Slogan

Lets Go; You can be sure of Shell; Made to move further


One of the six world's "supermajor"

Royal Dutch Shell STP
Royal Dutch Shell Segmentation

Corporates, countries, individuals looking to fulfill energy needs

Royal Dutch Shell Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Royal Dutch Shell Positioning

The leading oil and natural gas brand in the world

Royal Dutch Shell SWOT Analysis
Royal Dutch Shell Strengths

Below are the Strengths in the SWOT Analysis of Royal Dutch Shell:

1.Biggest name in the field of energy
2.Strong brand equity being the 2nd largest energy company
3.High financial growth
4.Latest technology
5.Co-branding with Ferrari
6.Operations in over 90 countries having 44,000 stations

Royal Dutch Shell Weaknesses

Here are the weaknesses in the Royal Dutch Shell SWOT Analysis:

1.Legal issues
2.Over statement of oil reserves controversy
3.Human Rights and environmental issues degraded image

Royal Dutch Shell Opportunities

Following are the Opportunities in Royal Dutch Shell SWOT Analysis:

1.Acquisitions by buying out competition
2.Increasing demand for fuel

Royal Dutch Shell Threats

The threats in the SWOT Analysis of Royal Dutch Shell are as mentioned:

1.Government regulations
2.High Competition
3.Environmental laws
4.Economic instability

Royal Dutch Shell Competition

Below are the top 5 Royal Dutch Shell competitors:

1. Chevron Corporation

2. Exxon Mobil

3. BP

4. Total

5. ConocoPhillips

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Dutch Shell. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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