Royal Dutch Shell SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Royal Dutch Shell SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Royal Dutch Shell, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Dutch Shell to benchmark its business & performance as compared to the competitors, and make strategic improvements. Royal Dutch Shell is one of the leading brands in the energy & power sector.

The article below lists the Royal Dutch Shell SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Royal Dutch Shell SWOT Analysis:

SWOT Analysis of Royal Dutch Shell

For Royal Dutch Shell, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Royal Dutch Shell Strengths

The strengths of Royal Dutch Shell looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Royal Dutch Shell :

1.Biggest name in the field of energy
2.Strong brand equity being the 2nd largest energy company
3.High financial growth
4.Latest technology
5.Co-branding with Ferrari
6.Operations in over 90 countries having 44,000 stations

Royal Dutch Shell Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Royal Dutch Shell SWOT Analysis:

1.Legal issues
2.Over statement of oil reserves controversy
3.Human Rights and environmental issues degraded image

Royal Dutch Shell Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Royal Dutch Shell SWOT Analysis:

1.Acquisitions by buying out competition
2.Increasing demand for fuel

Royal Dutch Shell Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Royal Dutch Shell are as mentioned:

1.Government regulations
2.High Competition
3.Environmental laws
4.Economic instability

Royal Dutch Shell Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Royal Dutch Shell:

1. Chevron Corporation

2. Exxon Mobil

3. BP

4. Total

5. ConocoPhillips

Hence this concludes the Royal Dutch Shell SWOT analysis.

Continue reading more about the brand/company.

About Royal Dutch Shell

Royal Dutch Shell Overview
Parent CompanyRoyal Dutch Shell

Oil & Gas


Energy & Power

Tagline/ Slogan

Lets Go; You can be sure of Shell; Made to move further


One of the six world's "supermajor"

Royal Dutch Shell STP

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


The leading oil and natural gas brand in the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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