SWOT Analysis of Royal Dutch Shell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Royal Dutch Shell | |
|
Category |
Oil & Gas |
|
Sector |
Energy |
|
Tagline/ Slogan |
Lets Go; You can be sure of Shell; Made to move further |
|
USP |
One of the six world's "supermajor" |
|
STP | |
|
Segment |
Corporates, countries, individuals looking to fulfill energy needs |
|
Target Group |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
|
Positioning |
The leading oil and natural gas brand in the world |
|
SWOT | |
|
Strengths |
1.Biggest name in the field of energy |
|
Weaknesses |
1.Legal issues |
|
Opportunities |
1.Acquisitions by buying out competition |
|
Threats |
1.Government regulations |
|
Competition | |
|
Competitors |
1.Chevron Corporation |
The brandguide table above concludes the Royal Dutch Shell SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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