Royal Dutch Shell SWOT Analysis
Royal Dutch Shell is one of the leading brands in the energy & power sector. Royal Dutch Shell SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Royal Dutch Shell:
Quick Glance:
Royal Dutch Shell Strengths
- Biggest name in the field of energy
- Strong brand equity being the 2nd largest energy company
- High financial growth
- Latest technology
- Co-branding with Ferrari
- Operations in over 90 countries having 44,000 stations
Above are the strengths in the SWOT Analysis of Royal Dutch Shell. The strengths of Royal Dutch Shell looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Royal Dutch Shell Weaknesses
- Legal issues
- Over statement of oil reserves controversy
- Human Rights and environmental issues degraded image
These were the weaknesses in the Royal Dutch Shell SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Royal Dutch Shell Opportunities
- Acquisitions by buying out competition
- Increasing demand for fuel
Above we covered the opportunities in Royal Dutch Shell SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Royal Dutch Shell Threats
- Government regulations
- High Competition
- Environmental laws
- Economic instability
The threats in the SWOT Analysis of Royal Dutch Shell are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Royal Dutch Shell SWOT analysis.
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About Royal Dutch Shell
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Royal Dutch Shell Overview | |
|---|---|
| Parent Company | Royal Dutch Shell |
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Lets Go; You can be sure of Shell; Made to move further |
| USP |
One of the six world's "supermajor" |
| Royal Dutch Shell STP | |
| Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
The leading oil and natural gas brand in the world |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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