Vaseline is one of the leading brands in the FMCG sector. Vaseline SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vaseline:
Vaseline products available in over 60 countries for over 130 years
Vaseline Petroleum Jelly is one of the most widely used products to fight dry skin
Strong brand recognition and high market share
High Versatility of the product and good R&D
Product range include plain petroleum jelly and a selection of skin creams, soaps, lotions, cleansers, deodorants and personal lubricants.
Good presence of Vaseline products at stores, supermarkets etc because of extensive distribution
Strong advertising on the brand and its products
Above are the strengths in the SWOT Analysis of Vaseline. The strengths of Vaseline looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Severe competition in the skin care and cream segment
The drawback of a popular Vaseline ‘brandname’ is other or fake products sell under its name
These were the weaknesses in the Vaseline SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Vaseline develops products to keep the skin amazing
Personal Skin Care products
Middle class all age groups for skin care
Nobody knows skin –and how to keep it at its healthy best –better than Vaseline.
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