Aviance SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 5258

SWOT Analysis of Aviance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

HUL (Unilever)





Tagline/ Slogan

Beauty Solutions


Aviance is an exquisite range of high technology, high performance expert beauty solutions for today’s progressive woman

Aviance STP


Personal Care Beauty Products -  Skin care and Hair care

Target Group

Today’s Progressive Women


Aviance enables women actualize their unique potential through expert customized beauty solutions

Aviance SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aviance :

1. The Aviance range of beauty solutions include customized skincare, haircare and a wide range of cosmetics
2. Developed using Unilever’s advanced technology to deliver results  can be seen
3. Aviance products are brought to women with professional beauty advise from trained Aviance Consultants
4. Availability of wide range of beauty products catering to all beauty care needs for a woman (hair care, skin care, color cosmetics etc)
5. Aviance products are available around the world  including Asia, Latin America and the Middle East
6. Uses a multi-level marketing in India, Srilanka and Bangladesh


1. Market restricted to only urban areas. No presence of such products in semi-urban or rural areas of the country
2. Caters to only the premium category of cosmetics. Not many varieties for the masses


1. Target greater market penetration into untapped semi-urban areas and creating further new markets
2.Making use of effective HUL distribution system to further increase coverage area


1. Highly competitive cosmetics market
2.Many international players also present in this market segment
3. No presence beyond urban markets can limit the growth rate

Aviance Competition


Below are the 4 main Aviance competitors :

1. Lakme
2. Ponds

4. L’oreal

The brandguide table above concludes the Aviance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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