Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Aviance analyses the brand by its strengths, weaknesses, opportunities & threats. In Aviance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aviance to benchmark its business & performance as compared to the competitors. Aviance is one of the leading brands in the FMCG sector.
The table below lists the Aviance SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aviance competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Aviance is an exquisite range of high technology, high performance expert beauty solutions for today’s progressive woman
Personal Care Beauty Products - Skin care and Hair care
Today’s Progressive Women
Aviance enables women actualize their unique potential through expert customized beauty solutions
SWOT Analysis of Aviance
Below are the Strengths in the SWOT Analysis of Aviance:
1. The Aviance range of beauty solutions include customized skincare, haircare and a wide range of cosmetics 2. Developed using Unilever’s advanced technology to deliver results can be seen 3. Aviance products are brought to women with professional beauty advise from trained Aviance Consultants 4. Availability of wide range of beauty products catering to all beauty care needs for a woman (hair care, skin care, color cosmetics etc) 5. Aviance products are available around the world including Asia, Latin America and the Middle East 6. Uses a multi-level marketing in India, Srilanka and Bangladesh
Here are the weaknesses in the Aviance SWOT Analysis:
1. Market restricted to only urban areas. No presence of such products in semi-urban or rural areas of the country 2. Caters to only the premium category of cosmetics. Not many varieties for the masses
Following are the Opportunities in Aviance SWOT Analysis:
1. Target greater market penetration into untapped semi-urban areas and creating further new markets 2.Making use of effective HUL distribution system to further increase coverage area
The threats in the SWOT Analysis of Aviance are as mentioned:
1. Highly competitive cosmetics market 2.Many international players also present in this market segment 3. No presence beyond urban markets can limit the growth rate
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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