Aviance SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Aviance analyses the brand by its strengths, weaknesses, opportunities & threats. In Aviance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aviance to benchmark its business & performance as compared to the competitors. Aviance is one of the leading brands in the FMCG sector.

The table below lists the Aviance SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aviance competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Aviance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aviance Brand Analysis
Parent Company

HUL (Unilever)
Category

FMCG
Sector

FMCG
Tagline/ Slogan

Beauty Solutions
USP

Aviance is an exquisite range of high technology, high performance expert beauty solutions for today’s progressive woman
Aviance STP
Segment

Personal Care Beauty Products -  Skin care and Hair care
Target Group

Today’s Progressive Women
Positioning

Aviance enables women actualize their unique potential through expert customized beauty solutions
SWOT Analysis of Aviance
Aviance Strengths

Below are the Strengths in the SWOT Analysis of Aviance:

1. The Aviance range of beauty solutions include customized skincare, haircare and a wide range of cosmetics
2. Developed using Unilever’s advanced technology to deliver results  can be seen
3. Aviance products are brought to women with professional beauty advise from trained Aviance Consultants
4. Availability of wide range of beauty products catering to all beauty care needs for a woman (hair care, skin care, color cosmetics etc)
5. Aviance products are available around the world  including Asia, Latin America and the Middle East
6. Uses a multi-level marketing in India, Srilanka and Bangladesh
Aviance Weaknesses

Here are the weaknesses in the Aviance SWOT Analysis:

1. Market restricted to only urban areas. No presence of such products in semi-urban or rural areas of the country
2. Caters to only the premium category of cosmetics. Not many varieties for the masses
Aviance Opportunities

Following are the Opportunities in Aviance SWOT Analysis:

1. Target greater market penetration into untapped semi-urban areas and creating further new markets
2.Making use of effective HUL distribution system to further increase coverage area
Aviance Threats

The threats in the SWOT Analysis of Aviance are as mentioned:

1. Highly competitive cosmetics market
2.Many international players also present in this market segment
3. No presence beyond urban markets can limit the growth rate
Aviance Competition
Aviance Competitors

Below are the top 4 competitors of Aviance:

1. Lakme
2. Ponds
3.Revlon

4. L’oreal


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aviance. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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