SWOT analysis of Aviance analyses the brand by its strengths, weaknesses, opportunities & threats. In Aviance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aviance to benchmark its business & performance as compared to the competitors. Aviance is one of the leading brands in the FMCG sector.
The table below lists the Aviance SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aviance competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Aviance Brand Analysis | |
---|---|
Parent Company |
HUL (Unilever) |
Category |
FMCG |
Sector | |
Tagline/ Slogan |
Beauty Solutions |
USP |
Aviance is an exquisite range of high technology, high performance expert beauty solutions for today’s progressive woman |
Aviance STP | |
Segment |
Personal Care Beauty Products - Skin care and Hair care |
Target Group |
Today’s Progressive Women |
Positioning |
Aviance enables women actualize their unique potential through expert customized beauty solutions |
SWOT Analysis of Aviance | |
Aviance Strengths |
Below are the Strengths in the SWOT Analysis of Aviance: 1. The Aviance range of beauty solutions include customized skincare, haircare and a wide range of cosmetics |
Aviance Weaknesses |
Here are the weaknesses in the Aviance SWOT Analysis: 1. Market restricted to only urban areas. No presence of such products in semi-urban or rural areas of the country |
Aviance Opportunities |
Following are the Opportunities in Aviance SWOT Analysis: 1. Target greater market penetration into untapped semi-urban areas and creating further new markets |
Aviance Threats |
The threats in the SWOT Analysis of Aviance are as mentioned: 1. Highly competitive cosmetics market |
Aviance Competition | |
Aviance Competitors |
Below are the top 4 competitors of Aviance: 4. L’oreal |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aviance. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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