Aviance SWOT Analysis
Here is a detailed SWOT analysis of Aviance covering strengths, weaknesses, opportunities and threats.
Aviance Strengths
- The Aviance range of beauty solutions include customized skincare, haircare and a wide range of cosmetics
- Developed using Unilever’s advanced technology to deliver results can be seen
- Aviance products are brought to women with professional beauty advise from trained Aviance Consultants
- Availability of wide range of beauty products catering to all beauty care needs for a woman (hair care, skin care, color cosmetics etc)
- Aviance products are available around the world including Asia, Latin America and the Middle East
- Uses a multi-level marketing in India, Srilanka and Bangladesh
Above are the strengths in the SWOT Analysis of Aviance. The strengths of Aviance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Aviance Weaknesses
- Market restricted to only urban areas. No presence of such products in semi-urban or rural areas of the country
- Caters to only the premium category of cosmetics. Not many varieties for the masses
These were the weaknesses in the Aviance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Aviance Opportunities
- Target greater market penetration into untapped semi-urban areas and creating further new markets
- Making use of effective HUL distribution system to further increase coverage area
Above we covered the opportunities in Aviance SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aviance Threats
- Highly competitive cosmetics market
- Many international players also present in this market segment
- No presence beyond urban markets can limit the growth rate
The threats in the SWOT Analysis of Aviance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Aviance SWOT analysis.
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About Aviance
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Aviance Overview | |
|---|---|
| Parent Company |
HUL (Unilever) |
| Category |
FMCG |
| Sector | |
| Tagline/ Slogan |
Beauty Solutions |
| USP |
Aviance is an exquisite range of high technology, high performance expert beauty solutions for today’s progressive woman |
| Aviance STP | |
| Segmentation |
Personal Care Beauty Products - Skin care and Hair care |
| Target Market |
Today’s Progressive Women |
| Positioning |
Aviance enables women actualize their unique potential through expert customized beauty solutions |
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