Aviance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

HUL (Unilever)

FMCG

FMCG

Beauty Solutions

Aviance is an exquisite range of high technology, high performance expert beauty solutions for today’s progressive woman

Personal Care Beauty Products -  Skin care and Hair care

Today’s Progressive Women

Aviance enables women actualize their unique potential through expert customized beauty solutions

Below are the Strengths in the SWOT Analysis of Aviance:

1. The Aviance range of beauty solutions include customized skincare, haircare and a wide range of cosmetics
2. Developed using Unilever’s advanced technology to deliver results  can be seen
3. Aviance products are brought to women with professional beauty advise from trained Aviance Consultants
4. Availability of wide range of beauty products catering to all beauty care needs for a woman (hair care, skin care, color cosmetics etc)
5. Aviance products are available around the world  including Asia, Latin America and the Middle East
6. Uses a multi-level marketing in India, Srilanka and Bangladesh

Here are the weaknesses in the Aviance SWOT Analysis:

1. Market restricted to only urban areas. No presence of such products in semi-urban or rural areas of the country
2. Caters to only the premium category of cosmetics. Not many varieties for the masses

Following are the Opportunities in Aviance SWOT Analysis:

1. Target greater market penetration into untapped semi-urban areas and creating further new markets
2.Making use of effective HUL distribution system to further increase coverage area

The threats in the SWOT Analysis of Aviance are as mentioned:

1. Highly competitive cosmetics market
2.Many international players also present in this market segment
3. No presence beyond urban markets can limit the growth rate

Below are the top 4 Aviance competitors:

1. Lakme
2. Ponds
3.Revlon

4. L’oreal