1. BrandGuide
  2. FMCG

Nivea SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 45519

SWOT analysis of Nivea analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nivea SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nivea to benchmark its business & performance as compared to the competitors and industry. Nivea is one of the leading brands in the FMCG sector. The table below also lists the top Nivea competitors and elaborates Nivea market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nivea SWOT, Competitors, Marketing STP & Brand analysis Table
Nivea Brand Analysis
Parent Company

Beiersdorf AG


Personal care brands – Skin cream



Tagline/ Slogan

It helps protect your skin; 100 years of skin care for Life


Nivea makes dry skin smooth and irresistible to touch

Nivea STP

Personal skin care products

Target Group

Middle class all age groups for skin care


Nivea is positioned in the platform of "Gentle Care" and " Wellness"

Nivea SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nivea. Strengths are:

1. Nivea globally is the brand that has its presence in around 20 product categories in more than 50 countries.
2. Nivea has huge brand recall and equity.

3. Very strong distribution network
4. The packs ‘Blue and White’ color as its brand element.
5.Excellent advertising and brand visibility makes it a top-of-the-mind brand


Here are the weaknesses in the Nivea SWOT Analysis:

1. Nivea faced criticism over ad campaigns which were termed as racist by a few people
2. Intense competition in skincare segment


Following are the Opportunities in Nivea SWOT Analysis:

1. Well reputed and established global brand, every chance to grow in the emerging economies as well
2. Nivea has an opportunity to increase market share

3. Entry in men’s segment by focused products


The threats in the SWOT Analysis of Nivea are as mentioned:

1. Popularity of other skin care brands
2. Fierce marketing from competitors while Nivea still lies on lazier front.

Nivea Competition

Below are the top 4 Nivea competitors:

3.Johnson & Johnson


The brandguide table above concludes the Nivea SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nivea. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: