TRESemmé SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 13674

SWOT analysis of TRESemmé analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TRESemmé SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TRESemmé to benchmark its business & performance as compared to the competitors and industry. TRESemmé is one of the leading brands in the FMCG sector. The table below also lists the top TRESemmé competitors and elaborates TRESemmé market segmentation, target group, positioning & Unique Selling Proposition (USP).

TRESemmé SWOT, Competitors, Marketing STP & Brand analysis Table
TRESemmé Brand Analysis
Parent Company

Unilever

Category

Beauty and Wellness

Sector

FMCG

Tagline/ Slogan

Well Loved; Used by professionals; Professional, Affordable

USP

Provides different formulas for different types of hair

TRESemmé STP
Segment

Ladies who love to take care of their hair

Target Group

Women from the upper middle & upper class

Positioning

To bring salon feel to home all over world

TRESemmé SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TRESemmé. Strengths are:

1. Known as hair care expert
2. Luxurious brand supported by a strong parent brand
3. Strong presence of the brand across many countries
4. Exclusive product for every hair type

5. The brand has strong advertising and marketing through TVCs, online ads etc

6. Product portfolio includes Shampoos & Conditioners, Dry Shampoos, Mousse, Gels, Hairsprays etc

7. Association with global events like Mercedes-Benz New York Fashion Week

Weaknesses

Here are the weaknesses in the TRESemmé SWOT Analysis:

1. Limited market share due to intense competition in this segment

2. Claims by few media online claims that allegedly the products damage hair. This many hamper brand image

Opportunities

Following are the Opportunities in TRESemmé SWOT Analysis:

1.To increase market share through more distribution
2.Increasing online and social media presence 
3.Establishing its own niche

Threats

The threats in the SWOT Analysis of TRESemmé are as mentioned:

1. People getting skeptical about using hair products
2. Poor response from new markets
3. Price wars can reduce market share

TRESemmé Competition
Competitors

Below are the top 3 TRESemmé competitors:

1.Pantene
2.John Frieda
3.Dove

The brandguide table above concludes the TRESemmé SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TRESemmé. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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