TRESemmé is one of the leading brands in the FMCG sector. TRESemmé SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of TRESemmé:
Association with global events like Mercedes-Benz New York Fashion Week
Above are the strengths in the SWOT Analysis of TRESemmé. The strengths of TRESemmé looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited market share due to intense competition in this segment
Claims by few media online claims that allegedly the products damage hair. This many hamper brand image
These were the weaknesses in the TRESemmé SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Well Loved; Used by professionals; Professional, Affordable
Provides different formulas for different types of hair
Ladies who love to take care of their hair
Women from the upper middle & upper class
To bring salon feel to home all over world
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