TRESemmé SWOT Analysis

Published in FMCG category by MBA Skool Team

Here is a detailed SWOT analysis of TRESemmé covering strengths, weaknesses, opportunities and threats.

TRESemmé Strengths

  1. Known as hair care expert
  2. Luxurious brand supported by a strong parent brand
  3. Strong presence of the brand across many countries
  4. Exclusive product for every hair type
  5. The brand has strong advertising and marketing through TVCs, online ads etc
  6. Product portfolio includes Shampoos & Conditioners, Dry Shampoos, Mousse, Gels, Hairsprays etc
  7. Association with global events like Mercedes-Benz New York Fashion Week

Above are the strengths in the SWOT Analysis of TRESemmé. The strengths of TRESemmé looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

TRESemmé Weaknesses

  1. Limited market share due to intense competition in this segment
  2. Claims by few media online claims that allegedly the products damage hair. This many hamper brand image

These were the weaknesses in the TRESemmé SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

TRESemmé Opportunities

  1. To increase market share through more distribution
  2. Increasing online and social media presence 
  3. Establishing its own niche

Above we covered the opportunities in TRESemmé SWOT Analysis. The opportunities for any brand can include prospects of future growth.

TRESemmé Threats

  1. People getting skeptical about using hair products
  2. Poor response from new markets
  3. Price wars can reduce market share

The threats in the SWOT Analysis of TRESemmé are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the TRESemmé SWOT analysis.

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About TRESemmé

The table below gives the brand overview along with its target market, segmentation, positioning & USP

TRESemmé Overview
Parent Company

Unilever

Category

Beauty and Wellness

Sector

FMCG

Tagline/ Slogan

Well Loved; Used by professionals; Professional, Affordable

USP

Provides different formulas for different types of hair

TRESemmé STP
Segmentation

Ladies who love to take care of their hair

Target Market

Women from the upper middle & upper class

Positioning

To bring salon feel to home all over world


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to TRESemmé. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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