1. BrandGuide
  2. FMCG

TRESemmé SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of TRESemmé analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TRESemmé SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TRESemmé to benchmark its business & performance as compared to the competitors and industry. As of 2020, TRESemmé is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TRESemmé competitors and includes TRESemmé target market, segmentation, positioning & Unique Selling Proposition (USP).

TRESemmé SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TRESemmé Brand Analysis
Parent Company

Unilever

Category

Beauty and Wellness

Sector

FMCG

Tagline/ Slogan

Well Loved; Used by professionals; Professional, Affordable

USP

Provides different formulas for different types of hair

TRESemmé STP
TRESemmé Segmentation

Ladies who love to take care of their hair

TRESemmé Target Market

Women from the upper middle & upper class

TRESemmé Positioning

To bring salon feel to home all over world

TRESemmé SWOT Analysis
TRESemmé Strengths

Below are the Strengths in the SWOT Analysis of TRESemmé:

1. Known as hair care expert
2. Luxurious brand supported by a strong parent brand
3. Strong presence of the brand across many countries
4. Exclusive product for every hair type

5. The brand has strong advertising and marketing through TVCs, online ads etc

6. Product portfolio includes Shampoos & Conditioners, Dry Shampoos, Mousse, Gels, Hairsprays etc

7. Association with global events like Mercedes-Benz New York Fashion Week

TRESemmé Weaknesses

Here are the weaknesses in the TRESemmé SWOT Analysis:

1. Limited market share due to intense competition in this segment

2. Claims by few media online claims that allegedly the products damage hair. This many hamper brand image

TRESemmé Opportunities

Following are the Opportunities in TRESemmé SWOT Analysis:

1.To increase market share through more distribution
2.Increasing online and social media presence 
3.Establishing its own niche

TRESemmé Threats

The threats in the SWOT Analysis of TRESemmé are as mentioned:

1. People getting skeptical about using hair products
2. Poor response from new markets
3. Price wars can reduce market share

TRESemmé Competition
Competitors

Below are the top 3 TRESemmé competitors:

1.Pantene
2.John Frieda
3.Dove


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TRESemmé. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin