TRESemmé SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 12018

SWOT Analysis of TRESemmé with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Beauty and Wellness



Tagline/ Slogan

Well Loved; Used by professionals; Professional, Affordable


Provides different formulas for different types of hair



Ladies who love to take care of their hair

Target Group

Women from the upper middle & upper class


To bring salon feel to home all over world

TRESemmé SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TRESemmé :

1. Known as hair care expert
2. Luxurious brand supported by a strong parent brand
3. Strong presence of the brand across many countries
4. Exclusive product for every hair type

5. The brand has strong advertising and marketing through TVCs, online ads etc

6. Product portfolio includes Shampoos & Conditioners, Dry Shampoos, Mousse, Gels, Hairsprays etc

7. Association with global events like Mercedes-Benz New York Fashion Week


1. Limited market share due to intense competition in this segment

2. Claims by few media online claims that allegedly the products damage hair. This many hamper brand image


1.To increase market share through more distribution
2.Increasing online and social media presence 
3.Establishing its own niche


1. People getting skeptical about using hair products
2. Poor response from new markets
3. Price wars can reduce market share

TRESemmé Competition


Below are the 3 main TRESemmé competitors :

2.John Frieda

The brandguide table above concludes the TRESemmé SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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