Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of TRESemmé analyses the brand by its strengths, weaknesses, opportunities & threats. In TRESemmé SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like TRESemmé to benchmark its business & performance as compared to the competitors. TRESemmé is one of the leading brands in the FMCG sector.
The article below lists the TRESemmé SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the TRESemmé SWOT Analysis:
For TRESemmé, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of TRESemmé looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of TRESemmé :
1. Known as hair care expert 2. Luxurious brand supported by a strong parent brand 3. Strong presence of the brand across many countries 4. Exclusive product for every hair type
5. The brand has strong advertising and marketing through TVCs, online ads etc
7. Association with global events like Mercedes-Benz New York Fashion Week
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TRESemmé SWOT Analysis:
1. Limited market share due to intense competition in this segment
2. Claims by few media online claims that allegedly the products damage hair. This many hamper brand image
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TRESemmé SWOT Analysis:
1.To increase market share through more distribution 2.Increasing online and social media presence 3.Establishing its own niche
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TRESemmé are as mentioned:
1. People getting skeptical about using hair products 2. Poor response from new markets 3. Price wars can reduce market share
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of TRESemmé:
Well Loved; Used by professionals; Professional, Affordable
Provides different formulas for different types of hair
Ladies who love to take care of their hair
Women from the upper middle & upper class
To bring salon feel to home all over world
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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