SWOT Analysis of Clinique Laboratories with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Clinique Laboratories |
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Parent Company |
Estée Lauder Corporation |
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Category |
Cosmetics & beauty |
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Sector |
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Tagline/ Slogan |
Great skin can be created |
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USP |
Customized products for varying demands |
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Clinique Laboratories STP |
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Segment |
Skincare ( beauty and cosmetics ) |
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Target Group |
High net worth people, Brides/Grooms etc |
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Positioning |
Custom-fit , allergy tested, 100% fragrance free skin care |
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Clinique Laboratories SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Clinique Laboratories : 1. 30-Years of experience leads to strong understanding of market 5. High quality products available at a variety of locations |
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Weaknesses |
1.Relatively low prices make the product look of lesser quality than that of competitors |
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Opportunities |
1. Strong online presence can help increase Top Line |
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Threats |
1.The testing process is more expensive as the company does not use animals for tests 3. Fluctuating global economy and US dollar price affect import-export margins |
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Clinique Laboratories Competition |
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Competitors |
Below are the 3 main Clinique Laboratories competitors : 1.MAC |
The brandguide table above concludes the Clinique Laboratories SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Clinique Laboratories. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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