Clinique Laboratories SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 8390

SWOT analysis of Clinique Laboratories analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Clinique Laboratories SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clinique Laboratories to benchmark its business & performance as compared to the competitors and industry. Clinique Laboratories is one of the leading brands in the FMCG sector. The table below also lists the top Clinique Laboratories competitors and elaborates Clinique Laboratories market segmentation, target group, positioning & Unique Selling Proposition (USP).

Clinique Laboratories Strengths
Clinique Laboratories Weaknesses
Clinique Laboratories Opportunities
Clinique Laboratories Threats
Clinique Laboratories Competitors

Clinique Laboratories SWOT, Competitors, Marketing STP & Brand analysis Table
Clinique Laboratories Brand Analysis
Parent Company	Estée Lauder Corporation
Category	Cosmetics & beauty
Sector	FMCG
Tagline/ Slogan	Great skin can be created
USP	Customized products for varying demands
Clinique Laboratories STP
Segment	Skincare ( beauty and cosmetics )
Target Group	High net worth people, Brides/Grooms etc
Positioning	Custom-fit , allergy tested, 100% fragrance free skin care
Clinique Laboratories SWOT Analysis
Strengths	Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Clinique Laboratories. Strengths are: 1. 30-Years of experience leads to strong understanding of market 2.Aggressive marketing campaign creates awareness & builds the brand 3.Manufacturing numerous products 4. The products are customized and free from chemicals 5. High quality products available at a variety of locations
Weaknesses	Here are the weaknesses in the Clinique Laboratories SWOT Analysis: 1.Relatively low prices make the product look of lesser quality than that of competitors 2.Limited brand recall as compared to global cosmetic brands

Opportunities	Following are the Opportunities in Clinique Laboratories SWOT Analysis: 1. Strong online presence can help increase Top Line 2.Products can be positioned as prestige products and the ones that are extensively tested
Threats	The threats in the SWOT Analysis of Clinique Laboratories are as mentioned: 1.The testing process is more expensive as the company does not use animals for tests 2.Intense competition from the other brands 3. Fluctuating global economy and US dollar price affect import-export margins
Clinique Laboratories Competition
Competitors	Below are the top 3 Clinique Laboratories competitors: 1.MAC 2.Bobbi Brown 3.Lancome

The brandguide table above concludes the Clinique Laboratories SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Clinique Laboratories. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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