Clinique Laboratories SWOT Analysis, Competitors & USP

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SWOT Analysis of Clinique Laboratories with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clinique Laboratories

Parent Company

Estée Lauder Corporation


Cosmetics & beauty



Tagline/ Slogan

Great skin can be created


Customized products for varying demands

Clinique Laboratories STP


Skincare ( beauty and cosmetics )

Target Group

High net worth people, Brides/Grooms etc


Custom-fit , allergy tested, 100%  fragrance free skin care

Clinique Laboratories SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Clinique Laboratories. Strengths are:

1. 30-Years of experience leads to strong understanding of market
2.Aggressive marketing campaign creates awareness & builds the brand
3.Manufacturing numerous products
4. The products are customized and free from chemicals

5. High quality products available at a variety of locations


Here are the weaknesses of Clinique Laboratories :

1.Relatively low prices make the product look of lesser quality than that of competitors
2.Limited brand recall as compared to global cosmetic brands


Following are the Opportunities of Clinique Laboratories :

1. Strong online presence can help increase Top Line
2.Products can be positioned as prestige products and the ones that are extensively tested


The threats of Clinique Laboratories are as mentioned :

1.The testing process is more expensive as the company does not use animals for tests
2.Intense competition from the other brands

3. Fluctuating global economy and US dollar price affect import-export margins

Clinique Laboratories Competition


Below are the 3 main Clinique Laboratories competitors :

2.Bobbi Brown

The brandguide table above concludes the Clinique Laboratories SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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