Clinique Laboratories SWOT Analysis

Published in FMCG category by MBA Skool Team

Clinique Laboratories is one of the leading brands in the FMCG sector. Clinique Laboratories SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Clinique Laboratories:

Clinique Laboratories Strengths

  1. -Years of experience leads to strong understanding of market
  2. Aggressive marketing campaign creates awareness & builds the brand
  3. Manufacturing numerous products
  4. The products are customized and free from chemicals
  5. High quality products available at a variety of locations

Above are the strengths in the SWOT Analysis of Clinique Laboratories. The strengths of Clinique Laboratories looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Clinique Laboratories Weaknesses

  1. Relatively low prices make the product look of lesser quality than that of competitors
  2. Limited brand recall as compared to global cosmetic brands

These were the weaknesses in the Clinique Laboratories SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Clinique Laboratories Opportunities

  1. Strong online presence can help increase Top Line
  2. Products can be positioned as prestige products and the ones that are extensively tested

Above we covered the opportunities in Clinique Laboratories SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Clinique Laboratories Threats

  1. The testing process is more expensive as the company does not use animals for tests
  2. Intense competition from the other brands
  3. Fluctuating global economy and US dollar price affect import-export margins

The threats in the SWOT Analysis of Clinique Laboratories are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Clinique Laboratories SWOT analysis.

Continue reading more about the brand/company.

About Clinique Laboratories

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Clinique Laboratories Overview
Parent Company

Estée Lauder Corporation


Cosmetics & beauty



Tagline/ Slogan

Great skin can be created


Customized products for varying demands

Clinique Laboratories STP

Skincare ( beauty and cosmetics )

Target Market

High net worth people, Brides/Grooms etc


Custom-fit , allergy tested, 100%  fragrance free skin care

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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