Clinique Laboratories SWOT Analysis, Competitors & USP
SWOT analysis of Clinique Laboratories analyses the brand by its strengths, weaknesses, opportunities & threats. In Clinique Laboratories SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Clinique Laboratories to benchmark its business & performance as compared to the competitors. Clinique Laboratories is one of the leading brands in the FMCG sector.
The table below lists the Clinique Laboratories SWOT (Strengths, Weaknesses, Opportunities, Threats), top Clinique Laboratories competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Clinique Laboratories Brand Analysis | |
|---|---|
| Parent Company |
Estée Lauder Corporation |
| Category |
Cosmetics & beauty |
| Sector | |
| Tagline/ Slogan |
Great skin can be created |
| USP |
Customized products for varying demands |
| Clinique Laboratories STP | |
| Segment |
Skincare ( beauty and cosmetics ) |
| Target Group |
High net worth people, Brides/Grooms etc |
| Positioning |
Custom-fit , allergy tested, 100% fragrance free skin care |
| SWOT Analysis of Clinique Laboratories | |
| Clinique Laboratories Strengths |
Below are the Strengths in the SWOT Analysis of Clinique Laboratories: 1. 30-Years of experience leads to strong understanding of market 5. High quality products available at a variety of locations |
| Clinique Laboratories Weaknesses |
Here are the weaknesses in the Clinique Laboratories SWOT Analysis: 1.Relatively low prices make the product look of lesser quality than that of competitors |
| Clinique Laboratories Opportunities |
Following are the Opportunities in Clinique Laboratories SWOT Analysis: 1. Strong online presence can help increase Top Line |
| Clinique Laboratories Threats |
The threats in the SWOT Analysis of Clinique Laboratories are as mentioned: 1.The testing process is more expensive as the company does not use animals for tests 3. Fluctuating global economy and US dollar price affect import-export margins |
| Clinique Laboratories Competition | |
| Clinique Laboratories Competitors |
Below are the top 3 competitors of Clinique Laboratories: 1.MAC |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Clinique Laboratories. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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