Clinique Laboratories SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 7351

SWOT analysis of Clinique Laboratories analyses the brand/company with its strengths, weaknesses, opportunities & threats. Clinique Laboratories is one of the leading brands in the FMCG sector. The table below also lists the top Clinique Laboratories competitors and elaborates Clinique Laboratories segmentation, targeting, positioning & USP.

Clinique Laboratories

Parent Company

Estée Lauder Corporation

Category

Cosmetics & beauty

Sector

FMCG

Tagline/ Slogan

Great skin can be created

USP

Customized products for varying demands

Clinique Laboratories STP

Segment

Skincare ( beauty and cosmetics )

Target Group

High net worth people, Brides/Grooms etc

Positioning

Custom-fit , allergy tested, 100%  fragrance free skin care

Clinique Laboratories SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Clinique Laboratories. Strengths are:

1. 30-Years of experience leads to strong understanding of market
2.Aggressive marketing campaign creates awareness & builds the brand
3.Manufacturing numerous products
4. The products are customized and free from chemicals

5. High quality products available at a variety of locations

Weaknesses

Here are the weaknesses in the Clinique Laboratories SWOT Analysis:

1.Relatively low prices make the product look of lesser quality than that of competitors
2.Limited brand recall as compared to global cosmetic brands

Opportunities

Following are the Opportunities in Clinique Laboratories SWOT Analysis:

1. Strong online presence can help increase Top Line
2.Products can be positioned as prestige products and the ones that are extensively tested

Threats

The threats in the SWOT Analysis of Clinique Laboratories are as mentioned:

1.The testing process is more expensive as the company does not use animals for tests
2.Intense competition from the other brands

3. Fluctuating global economy and US dollar price affect import-export margins

Clinique Laboratories Competition

Competitors

Below are the top 3 Clinique Laboratories competitors:

1.MAC
2.Bobbi Brown
3.Lancome


The brandguide table above concludes the Clinique Laboratories SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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