Clinique Laboratories SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Clinique Laboratories analyses the brand by its strengths, weaknesses, opportunities & threats. In Clinique Laboratories SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clinique Laboratories to benchmark its business & performance as compared to the competitors. Clinique Laboratories is one of the leading brands in the FMCG sector.

The table below lists the Clinique Laboratories SWOT (Strengths, Weaknesses, Opportunities, Threats), top Clinique Laboratories competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Clinique Laboratories SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Clinique Laboratories Brand Analysis
Parent Company

Estée Lauder Corporation

Category

Cosmetics & beauty

Sector

FMCG

Tagline/ Slogan

Great skin can be created

USP

Customized products for varying demands

Clinique Laboratories STP
Segment

Skincare ( beauty and cosmetics )

Target Group

High net worth people, Brides/Grooms etc

Positioning

Custom-fit , allergy tested, 100%  fragrance free skin care

SWOT Analysis of Clinique Laboratories
Clinique Laboratories Strengths

Below are the Strengths in the SWOT Analysis of Clinique Laboratories:

1. 30-Years of experience leads to strong understanding of market
2.Aggressive marketing campaign creates awareness & builds the brand
3.Manufacturing numerous products
4. The products are customized and free from chemicals

5. High quality products available at a variety of locations

Clinique Laboratories Weaknesses

Here are the weaknesses in the Clinique Laboratories SWOT Analysis:

1.Relatively low prices make the product look of lesser quality than that of competitors
2.Limited brand recall as compared to global cosmetic brands

Clinique Laboratories Opportunities

Following are the Opportunities in Clinique Laboratories SWOT Analysis:

1. Strong online presence can help increase Top Line
2.Products can be positioned as prestige products and the ones that are extensively tested

Clinique Laboratories Threats

The threats in the SWOT Analysis of Clinique Laboratories are as mentioned:

1.The testing process is more expensive as the company does not use animals for tests
2.Intense competition from the other brands

3. Fluctuating global economy and US dollar price affect import-export margins

Clinique Laboratories Competition
Clinique Laboratories Competitors

Below are the top 3 competitors of Clinique Laboratories:

1.MAC
2.Bobbi Brown
3.Lancome


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Clinique Laboratories. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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