Clinique SWOT Analysis

Clinique is one of the leading brands in the FMCG sector. Clinique SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Clinique:

Clinique Strengths

1. -Years of experience leads to strong understanding of market
2. Aggressive marketing campaign creates awareness & builds the brand
3. Manufacturing numerous products
4. The products are customized and free from chemicals
5. High quality products available at a variety of locations

Above are the strengths in the SWOT Analysis of Clinique. The strengths of Clinique looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Clinique Weaknesses

1. Relatively low prices make the product look of lesser quality than that of competitors
2. Limited brand recall as compared to global cosmetic brands

These were the weaknesses in the Clinique SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Clinique Opportunities

1. Strong online presence can help increase Top Line
2. Products can be positioned as prestige products and the ones that are extensively tested

Above we covered the opportunities in Clinique SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Clinique Threats

1. The testing process is more expensive as the company does not use animals for tests
2. Intense competition from the other brands
3. Fluctuating global economy and US dollar price affect import-export margins

The threats in the SWOT Analysis of Clinique are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Clinique SWOT analysis.

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About Clinique

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Clinique. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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