Clinique Laboratories SWOT Analysis
Clinique Laboratories is one of the leading brands in the FMCG sector. Clinique Laboratories SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Clinique Laboratories:
Quick Glance:
Clinique Laboratories Strengths
- -Years of experience leads to strong understanding of market
- Aggressive marketing campaign creates awareness & builds the brand
- Manufacturing numerous products
- The products are customized and free from chemicals
- High quality products available at a variety of locations
Above are the strengths in the SWOT Analysis of Clinique Laboratories. The strengths of Clinique Laboratories looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Clinique Laboratories Weaknesses
- Relatively low prices make the product look of lesser quality than that of competitors
- Limited brand recall as compared to global cosmetic brands
These were the weaknesses in the Clinique Laboratories SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Clinique Laboratories Opportunities
- Strong online presence can help increase Top Line
- Products can be positioned as prestige products and the ones that are extensively tested
Above we covered the opportunities in Clinique Laboratories SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Clinique Laboratories Threats
- The testing process is more expensive as the company does not use animals for tests
- Intense competition from the other brands
- Fluctuating global economy and US dollar price affect import-export margins
The threats in the SWOT Analysis of Clinique Laboratories are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Clinique Laboratories SWOT analysis.
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About Clinique Laboratories
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Clinique Laboratories Overview | |
|---|---|
| Parent Company |
Estée Lauder Corporation |
| Category |
Cosmetics & beauty |
| Sector | |
| Tagline/ Slogan |
Great skin can be created |
| USP |
Customized products for varying demands |
| Clinique Laboratories STP | |
| Segmentation |
Skincare ( beauty and cosmetics ) |
| Target Market |
High net worth people, Brides/Grooms etc |
| Positioning |
Custom-fit , allergy tested, 100% fragrance free skin care |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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