Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Clinique Laboratories analyses the brand by its strengths, weaknesses, opportunities & threats. In Clinique Laboratories SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Clinique Laboratories to benchmark its business & performance as compared to the competitors. Clinique Laboratories is one of the leading brands in the FMCG sector.
The table below lists the Clinique Laboratories SWOT (Strengths, Weaknesses, Opportunities, Threats), top Clinique Laboratories competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Custom-fit , allergy tested, 100% fragrance free skin care
SWOT Analysis of Clinique Laboratories
Clinique Laboratories Strengths
Below are the Strengths in the SWOT Analysis of Clinique Laboratories:
1. 30-Years of experience leads to strong understanding of market 2.Aggressive marketing campaign creates awareness & builds the brand 3.Manufacturing numerous products 4. The products are customized and free from chemicals
5. High quality products available at a variety of locations
Clinique Laboratories Weaknesses
Here are the weaknesses in the Clinique Laboratories SWOT Analysis:
1.Relatively low prices make the product look of lesser quality than that of competitors 2.Limited brand recall as compared to global cosmetic brands
Clinique Laboratories Opportunities
Following are the Opportunities in Clinique Laboratories SWOT Analysis:
1. Strong online presence can help increase Top Line 2.Products can be positioned as prestige products and the ones that are extensively tested
Clinique Laboratories Threats
The threats in the SWOT Analysis of Clinique Laboratories are as mentioned:
1.The testing process is more expensive as the company does not use animals for tests 2.Intense competition from the other brands
3. Fluctuating global economy and US dollar price affect import-export margins
Clinique Laboratories Competition
Clinique Laboratories Competitors
Below are the top 3 competitors of Clinique Laboratories:
1.MAC 2.Bobbi Brown 3.Lancome
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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