Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Clinique Laboratories analyses the brand by its strengths, weaknesses, opportunities & threats. In Clinique Laboratories SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Clinique Laboratories to benchmark its business & performance as compared to the competitors. Clinique Laboratories is one of the leading brands in the FMCG sector.
The article below lists the Clinique Laboratories SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Clinique Laboratories SWOT Analysis:
For Clinique Laboratories, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Clinique Laboratories Strengths
The strengths of Clinique Laboratories looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Clinique Laboratories :
1. 30-Years of experience leads to strong understanding of market 2.Aggressive marketing campaign creates awareness & builds the brand 3.Manufacturing numerous products 4. The products are customized and free from chemicals
5. High quality products available at a variety of locations
Clinique Laboratories Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Clinique Laboratories SWOT Analysis:
1.Relatively low prices make the product look of lesser quality than that of competitors 2.Limited brand recall as compared to global cosmetic brands
Clinique Laboratories Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Clinique Laboratories SWOT Analysis:
1. Strong online presence can help increase Top Line 2.Products can be positioned as prestige products and the ones that are extensively tested
Clinique Laboratories Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Clinique Laboratories are as mentioned:
1.The testing process is more expensive as the company does not use animals for tests 2.Intense competition from the other brands
3. Fluctuating global economy and US dollar price affect import-export margins
Clinique Laboratories Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Clinique Laboratories:
1.MAC 2.Bobbi Brown 3.Lancome
Hence this concludes the Clinique Laboratories SWOT analysis.
Custom-fit , allergy tested, 100% fragrance free skin care
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