Clinique Laboratories SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 8390

SWOT analysis of Clinique Laboratories analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Clinique Laboratories SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clinique Laboratories to benchmark its business & performance as compared to the competitors and industry. Clinique Laboratories is one of the leading brands in the FMCG sector. The table below also lists the top Clinique Laboratories competitors and elaborates Clinique Laboratories market segmentation, target group, positioning & Unique Selling Proposition (USP).

Clinique Laboratories SWOT, Competitors, Marketing STP & Brand analysis Table
Clinique Laboratories Brand Analysis
Parent Company

Estée Lauder Corporation


Cosmetics & beauty



Tagline/ Slogan

Great skin can be created


Customized products for varying demands

Clinique Laboratories STP

Skincare ( beauty and cosmetics )

Target Group

High net worth people, Brides/Grooms etc


Custom-fit , allergy tested, 100%  fragrance free skin care

Clinique Laboratories SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Clinique Laboratories. Strengths are:

1. 30-Years of experience leads to strong understanding of market
2.Aggressive marketing campaign creates awareness & builds the brand
3.Manufacturing numerous products
4. The products are customized and free from chemicals

5. High quality products available at a variety of locations


Here are the weaknesses in the Clinique Laboratories SWOT Analysis:

1.Relatively low prices make the product look of lesser quality than that of competitors
2.Limited brand recall as compared to global cosmetic brands


Following are the Opportunities in Clinique Laboratories SWOT Analysis:

1. Strong online presence can help increase Top Line
2.Products can be positioned as prestige products and the ones that are extensively tested


The threats in the SWOT Analysis of Clinique Laboratories are as mentioned:

1.The testing process is more expensive as the company does not use animals for tests
2.Intense competition from the other brands

3. Fluctuating global economy and US dollar price affect import-export margins

Clinique Laboratories Competition

Below are the top 3 Clinique Laboratories competitors:

2.Bobbi Brown

The brandguide table above concludes the Clinique Laboratories SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Clinique Laboratories. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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