HUL (Hindustan Unilever Limited) SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 46202

SWOT analysis of HUL (Hindustan Unilever Limited) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HUL (Hindustan Unilever Limited) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HUL (Hindustan Unilever Limited) to benchmark its business & performance as compared to the competitors and industry. HUL (Hindustan Unilever Limited) is one of the leading brands in the FMCG sector. The table below also lists the top HUL (Hindustan Unilever Limited) competitors and elaborates HUL (Hindustan Unilever Limited) market segmentation, target group, positioning & Unique Selling Proposition (USP).

HUL (Hindustan Unilever Limited) SWOT, Competitors, Marketing STP & Brand analysis Table
HUL (Hindustan Unilever Limited) Brand Analysis
Parent Company

Unilever Limited

Category

Consumer Products, Food & Beverages

Sector

FMCG

Tagline/ Slogan

Small Actions, Big Difference

USP

HUL (Hindustan Unilever Limited) is India's largest fast-moving consumer goods company

HUL (Hindustan Unilever Limited) STP
Segment

Products and services for daily needs

Target Group

Every Indian household especially the middle class

Positioning

Being the largest FMCG company, HUL's little efforts make a huge difference in the lives of people

HUL (Hindustan Unilever Limited) Product Portfolio
Brands

Consumer Products

1. Active Wheel               2. Cif                     3. Comfort Fabric
4. Domex                         5. Rin                     6. Surf Excel
7. Vim                               8. Aviance            9. Axe
10.Ayush                         11.Clear                12.Clinic Plus
13.Close Up                    14.Dove                15.Fair & Lovely
16.Hamam                      17. Lakme             18.Lifebuoy
19.Liril 2000                    20.Lux                   21.Pears
22.Pepsodent                 23.Ponds              24.Rexona
25.Sunsilk                       26.Vaseline

Food & Beverages

1.Brook Bond                2.TajMahal                  3.Bru
4.Kissan Jam                  5.Kissan Squash       6.Lipton
7.Kwality Walls              8.Kissan Ketchup

The above mentioned brands are the prominent products under the HUL (Hindustan Unilever Limited) product portfolio.

HUL (Hindustan Unilever Limited) SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HUL (Hindustan Unilever Limited). Strengths are:

1. HUL is a part of the Unilever group, hence strong brand equity
2. It has over 18000 employees
3. Hindustan Unilever has a reach of 6.4 million retail outlets which includes direct reach to over 1.5 million retail outlets
4. Two R&D centres in India in Mumbai and Bangalore
5. Products with presence in over 20 consumer categories with over 700 million Indian consumers using its products
6. As a part of CSR, HUL has initiatives like project Shakti, plastic recycling, women empowerment etc

7. Strong legacy of the HUL brand since its inception in 1934

Weaknesses

Here are the weaknesses in the HUL (Hindustan Unilever Limited) SWOT Analysis:

1. Market share is limited due to presence of other strong FMCG brands
2. Hindustan Unilever faced controversies like skin lightening creams, pollution etc

Opportunities

Following are the Opportunities in HUL (Hindustan Unilever Limited) SWOT Analysis:

1. HUL can tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand

Threats

The threats in the SWOT Analysis of HUL (Hindustan Unilever Limited) are as mentioned:

1. Intense and increasing competition amongst other FMCG companies can affect business of HUL
2. FDI in retail thereby allowing international brands
3. Competition from unbranded and local products can hurt Hindustan Unilever's market

HUL (Hindustan Unilever Limited) Competition
Competitors

Below are the top 7 HUL (Hindustan Unilever Limited) competitors:

1. Marico

2. L'Oréal

3. Nirma Ltd

4. ITC Limited

5. Colgate-Palmolive

6. Procter and Gamble

7. Dabur India

The brandguide table above concludes the HUL (Hindustan Unilever Limited) SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HUL (Hindustan Unilever Limited). The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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