HUL (Hindustan Unilever) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: October 02, 2021

SWOT analysis of HUL (Hindustan Unilever) analyses the brand by its strengths, weaknesses, opportunities & threats. In HUL (Hindustan Unilever) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HUL (Hindustan Unilever) to benchmark its business & performance as compared to the competitors. HUL (Hindustan Unilever) is one of the leading brands in the FMCG sector.

The table below lists the HUL (Hindustan Unilever) SWOT (Strengths, Weaknesses, Opportunities, Threats), top HUL (Hindustan Unilever) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

HUL (Hindustan Unilever) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
HUL (Hindustan Unilever) Brand Analysis
Parent Company

Unilever Limited


Consumer Products, Food & Beverages



Tagline/ Slogan

Small Actions, Big Difference


HUL (Hindustan Unilever Limited) is India's largest fast-moving consumer goods company

HUL (Hindustan Unilever) STP

Products and services for daily needs

Target Group

Every Indian household especially the middle class


Being the largest FMCG company, HUL's little efforts make a huge difference in the lives of people

HUL (Hindustan Unilever) Product Portfolio

Consumer Products:

1. Skincare: Lifebuoy, Lux, Dove, Fair & Lovely, Lakme, Ponds, Pears, Rexona, Vaseline

2. Household: Rin, Domex, Surf Exccel, Vim, Comfort Fabric

3. Dental Care: Close Up, Pepsodent

4. Haircare: Clinic Plus, Sunsilk

5. Deodorants: Axe

Food & Beverages:

1. Tea: Brook Bond, TajMahal, Lipton

2. Coffee: Bru

3. Kissan: Jam, Ketchup, Squash

4. Kwality Walls

The above mentioned brands are the prominent products under the HUL (Hindustan Unilever) product portfolio.

SWOT Analysis of HUL (Hindustan Unilever)
HUL (Hindustan Unilever) Strengths

Below are the Strengths in the SWOT Analysis of HUL (Hindustan Unilever):

1. HUL is a part of the Unilever group, and hence has a strong brand equity in the FMCG segment

2. The company has more than 20,000 employees, making it one of the most prominent FMCG companies

3. Hindustan Unilever has a reach of over 6 million retail outlets which includes direct reach to over 1.5 million retail outlets

4. The company has two R&D centres in India, i.e. in Mumbai and Bangalore

5. The brand offers products in over 20 consumer categories with over 700 million Indian consumers using these products

6. As a part of its CSR activity, HUL has initiatives like project Shakti, plastic recycling, women empowerment etc

7. There is a strong legacy of the HUL brand since its inception in 1934

8. The annual revenue of the company is in excess of $5 billion

9. The brand has been consistently been recognized as a leading FMCG company and has an excellent reputation

10. HUL products have a good visibility owing to strong advertising via TV ads, print ads, online ads, social media engagement and digital marketing

HUL (Hindustan Unilever) Weaknesses

Here are the weaknesses in the HUL (Hindustan Unilever) SWOT Analysis:

1. Market share is limited due to presence of other strong FMCG brands

2. Hindustan Unilever faced controversies on products like skin lightening creams

HUL (Hindustan Unilever) Opportunities

Following are the Opportunities in HUL (Hindustan Unilever) SWOT Analysis:

1. HUL can tap rural markets and increase penetration in urban areas

2. Mergers and acquisitions can strengthen the brand further

3.Increasing purchasing power of people thereby increasing demand

HUL (Hindustan Unilever) Threats

The threats in the SWOT Analysis of HUL (Hindustan Unilever) are as mentioned:

1. Intense and increasing competition amongst other FMCG companies can affect business of HUL

2. FDI in retail thereby allowing international brands

3. Competition from unbranded and local products can hurt Hindustan Unilever's market

HUL (Hindustan Unilever) Competition
HUL (Hindustan Unilever) Competitors

Below are the top 7 competitors of HUL (Hindustan Unilever):

1. Marico

2. L'Oréal

3. Nirma Ltd

4. ITC Limited

5. Colgate-Palmolive

6. Procter and Gamble

7. Dabur India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HUL (Hindustan Unilever). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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