SWOT Analysis of HUL (Hindustan Unilever Limited) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
HUL (Hindustan Unilever Limited) | |
Parent Company |
Unilever Limited |
Category |
Consumer Products, Food & Beverages |
Sector |
|
Tagline/ Slogan |
Small Actions, Big Difference |
USP |
HUL (Hindustan Unilever Limited) is India's largest fast-moving consumer goods company |
HUL STP | |
Segment |
Products and services for daily needs |
Target Group |
Every Indian household especially the middle class |
Positioning |
Being the largest FMCG company, HUL's little efforts make a huge difference in the lives of people |
Product Portfolio | |
Brands |
Consumer Products 1. Active Wheel 2. Cif 3. Comfort Fabric
Food & Beverages 1.Brook Bond 2.TajMahal 3.Bru |
HUL SWOT Analysis | |
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HUL (Hindustan Unilever Limited) : 1. HUL is a part of the Unilever group, hence strong brand equity 7. Strong legacy of the HUL brand since its inception in 1934 |
Weaknesses |
1. Market share is limited due to presence of other strong FMCG brands |
Opportunities |
1. HUL can tap rural markets and increase penetration in urban areas |
Threats |
1. Intense and increasing competition amongst other FMCG companies can affect business of HUL |
HUL (Hindustan Unilever Limited) Competition | |
Competitors |
Below are the 7 main HUL (Hindustan Unilever Limited) competitors : 1. Marico 2. L'Oréal 3. Nirma Ltd 4. ITC Limited 7. Dabur India |
The brandguide table above concludes the HUL (Hindustan Unilever Limited) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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