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Colgate-Palmolive SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Colgate-Palmolive analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate-Palmolive SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate-Palmolive to benchmark its business & performance as compared to the competitors and industry. As of 2020, Colgate-Palmolive is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colgate-Palmolive competitors and includes Colgate-Palmolive target market, segmentation, positioning & Unique Selling Proposition (USP).

Colgate-Palmolive SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Colgate-Palmolive Brand Analysis
Parent Company

Colgate Palmolive


Consumer Products



Tagline/ Slogan

Colgate World of Care


Colgate toothpaste brand is one the most respected brands in the world

Colgate-Palmolive STP
Colgate-Palmolive Segmentation

Products and services for daily needs

Colgate-Palmolive Target Market

Every household especially the middle class

Colgate-Palmolive Positioning

A company which makes products for caring for its consumers

Colgate-Palmolive Product Portfolio

1. Colgate Dental Cream             2. Colgate Total 12
3. Colgate Sensitive                    4. Colgate Max Fresh
5. Colgate Cibaca                        6. Colgate Active Salt
7. Colgate Plax                            8. Colgate 360
9. Colgate Zig Zag                      10.Colgate Toothpowder
11. Halo Shampoo                     12. Palmolive Naturals
13. Palmolive Aroma                14.Palmolive Thermal Spa
15. Aroma Hand Wash             16.Palmolive Shave Cream
17.Palmolive Charmis

The above mentioned brands are the prominent products under the Colgate-Palmolive product portfolio.

Colgate-Palmolive SWOT Analysis
Colgate-Palmolive Strengths

Below are the Strengths in the SWOT Analysis of Colgate-Palmolive:

1. It is one of the biggest brands in the personal care consumer products industry
2. It has over 38000 employees globally
3. One of the market leaders globally with excellent R&D
4. Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition
5. Colgate has excellent reach and distribution and its products are available in over 200 countries
6. Excellent advertising and brand visibility of products with a strong customer loyalty for brands

Colgate-Palmolive Weaknesses

Here are the weaknesses in the Colgate-Palmolive SWOT Analysis:

1. Market share is limited due to presence of other strong FMCG brands
2. Fake brands are supplied under their brand names

Colgate-Palmolive Opportunities

Following are the Opportunities in Colgate-Palmolive SWOT Analysis:

1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand

Colgate-Palmolive Threats

The threats in the SWOT Analysis of Colgate-Palmolive are as mentioned:

1. Intense and increasing competition amongst other FMCG companies
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products

Colgate-Palmolive Competition

Below are the top 7 Colgate-Palmolive competitors:

1. Marico

2. L'Oréal

3. Nirma Ltd

4. HUL

5. ITC

6. Procter and Gamble

7. Dabur

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate-Palmolive. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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