Gillette is one of the leading brands in the FMCG sector. Gillette SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Gillette:
Gillette is one the leading razor and grooming brands in the world
Gillette has a wide product range which includes shaving razors, shaving creams and other personal care products
The brand has a strong brand legacy since it was formed in 1901
The R&D center is based out of Boston, USA and is known as the Gillette World Shaving Headquarters
The brand focuses on prominent advertising via TV commercials, print ads, event sponsorships etc.
Gillette has a good online visibility owing to social media campaigns, online ads and complete digital marketing
The company has pledged to reduce use of plastic thereby committing to a more sustainable business process
Some of its more popular products include Mach3, Fusion, Venus, Vector, Skin Guard, Treo etc.
To promote its brand Gillette has engaged personalities like Tiger Woods, Roger Federer, Thierry Henry
Above are the strengths in the SWOT Analysis of Gillette. The strengths of Gillette looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition in the segment means limited market share growth
The brand faced legal issues and controversies in the past which hampered its business
These were the weaknesses in the Gillette SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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