Revlon is one of the leading brands in the FMCG sector. Revlon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Revlon:
First international color cosmetics brand to be launched worldwide
Formed a collaboration with many firms which helped expand in India
Endorsed by popular artists in USA
Good quality products
A global brand name with association with many international celebrities
Has a workforce of over 7000 employees
Above are the strengths in the SWOT Analysis of Revlon. The strengths of Revlon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Many players in the market restrict market share
Brand penetration is mostly in the cities
These were the weaknesses in the Revlon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
As a quality personal care product which brings the innovation of USA to India
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