Revlon SWOT Analysis
Revlon is one of the leading brands in the FMCG sector. Revlon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Revlon:
Quick Glance:
Revlon Strengths
- First international color cosmetics brand to be launched worldwide
- Formed a collaboration with many firms which helped expand in India
- Endorsed by popular artists in USA
- Good quality products
- A global brand name with association with many international celebrities
- Has a workforce of over 7000 employees
Above are the strengths in the SWOT Analysis of Revlon. The strengths of Revlon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Revlon Weaknesses
- Many players in the market restrict market share
- Brand penetration is mostly in the cities
These were the weaknesses in the Revlon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Revlon
Revlon Opportunities
- Non-traditional promotional activities
- Collaborate for the networking based model in India which might help increase reach in India
Above we covered the opportunities in Revlon SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Revlon Threats
- Lots of local competitors
- Changing preferences of customers
The threats in the SWOT Analysis of Revlon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Revlon SWOT analysis.
Continue reading more about the brand/company.
About Revlon
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Revlon Overview | |
|---|---|
| Parent Company |
Revlon |
| Category |
Personal Care |
| Sector | |
| Tagline/ Slogan |
Beyond Natural; Irresistibly Attractive |
| USP |
Quality personal care |
| Revlon STP | |
| Segmentation |
Personal care products for women |
| Target Market |
Women who want quality personal care and style |
| Positioning |
As a quality personal care product which brings the innovation of USA to India |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Revlon. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
