Revlon SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 16773
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SWOT Analysis of Revlon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Revlon

Parent Company

Revlon

Category

Personal Care

Sector

FMCG

Tagline/ Slogan

Beyond Natural; Irresistibly Attractive

USP

Quality personal care

Revlon STP

Segment

Personal care products for women

Target Group

Women who want quality personal care and style

Positioning

As a quality personal care product which brings the innovation of USA to India

Revlon SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Revlon :

1. First international color cosmetics brand to be launched worldwide
2. Formed a collaboration with many firms which helped expand in India
3. Endorsed by popular artists in USA
4. Good quality products

5. A global brand name with association with many international celebrities

6. Has a workforce of over 7000 employees

Weaknesses

1. Many players in the market restrict market share

2. Brand penetration is mostly in the cities

Opportunities

1. Non-traditional promotional activities
2. Collaborate for the networking based model in India which might help increase reach in India

Threats

1. Lots of local competitors
2. Changing preferences of customers

Revlon Competition

Competitors

Below are the 4 main Revlon competitors :

1. Garnier
2. Avon
3. Lakme

4. L’oreal


The brandguide table above concludes the Revlon SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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