Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Revlon analyses the brand by its strengths, weaknesses, opportunities & threats. In Revlon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Revlon to benchmark its business & performance as compared to the competitors. Revlon is one of the leading brands in the FMCG sector.
The article below lists the Revlon SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Revlon SWOT Analysis:
For Revlon, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Revlon looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Revlon :
1. First international color cosmetics brand to be launched worldwide 2. Formed a collaboration with many firms which helped expand in India 3. Endorsed by popular artists in USA 4. Good quality products
5. A global brand name with association with many international celebrities
6. Has a workforce of over 7000 employees
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Revlon SWOT Analysis:
1. Many players in the market restrict market share
2. Brand penetration is mostly in the cities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Revlon SWOT Analysis:
1. Non-traditional promotional activities 2. Collaborate for the networking based model in India which might help increase reach in India
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Revlon are as mentioned:
1. Lots of local competitors 2. Changing preferences of customers
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Revlon:
As a quality personal care product which brings the innovation of USA to India
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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