Revlon SWOT Analysis, Competitors & USP

Revlon SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Revlon, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Revlon to benchmark its business & performance as compared to the competitors, and make strategic improvements. Revlon is one of the leading brands in the FMCG sector.

The article below lists the Revlon SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Revlon SWOT Analysis:

SWOT Analysis of Revlon

For Revlon, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Revlon Strengths

The strengths of Revlon looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Revlon :

1. First international color cosmetics brand to be launched worldwide
2. Formed a collaboration with many firms which helped expand in India
3. Endorsed by popular artists in USA
4. Good quality products

5. A global brand name with association with many international celebrities

6. Has a workforce of over 7000 employees

Revlon Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Revlon SWOT Analysis:

1. Many players in the market restrict market share

2. Brand penetration is mostly in the cities

Revlon Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Revlon SWOT Analysis:

1. Non-traditional promotional activities
2. Collaborate for the networking based model in India which might help increase reach in India

Revlon Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Revlon are as mentioned:

1. Lots of local competitors
2. Changing preferences of customers

Revlon Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Revlon:

1. Garnier
2. Avon
3. Lakme

4. L’oreal

Hence this concludes the Revlon SWOT analysis.

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About Revlon

Revlon Overview
Parent Company	Revlon
Category	Personal Care
Sector	FMCG
Tagline/ Slogan	Beyond Natural; Irresistibly Attractive
USP	Quality personal care
Revlon STP
Segmentation	Personal care products for women
Target Market	Women who want quality personal care and style
Positioning	As a quality personal care product which brings the innovation of USA to India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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