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Revlon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Revlon analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Revlon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Revlon to benchmark its business & performance as compared to the competitors and industry. As of 2020, Revlon is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Revlon competitors and includes Revlon target market, segmentation, positioning & Unique Selling Proposition (USP).

Revlon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Revlon Brand Analysis
Parent Company

Revlon

Category

Personal Care

Sector

FMCG

Tagline/ Slogan

Beyond Natural; Irresistibly Attractive

USP

Quality personal care

Revlon STP
Revlon Segmentation

Personal care products for women

Revlon Target Market

Women who want quality personal care and style

Revlon Positioning

As a quality personal care product which brings the innovation of USA to India

Revlon SWOT Analysis
Revlon Strengths

Below are the Strengths in the SWOT Analysis of Revlon:

1. First international color cosmetics brand to be launched worldwide
2. Formed a collaboration with many firms which helped expand in India
3. Endorsed by popular artists in USA
4. Good quality products

5. A global brand name with association with many international celebrities

6. Has a workforce of over 7000 employees

Revlon Weaknesses

Here are the weaknesses in the Revlon SWOT Analysis:

1. Many players in the market restrict market share

2. Brand penetration is mostly in the cities

Revlon Opportunities

Following are the Opportunities in Revlon SWOT Analysis:

1. Non-traditional promotional activities
2. Collaborate for the networking based model in India which might help increase reach in India

Revlon Threats

The threats in the SWOT Analysis of Revlon are as mentioned:

1. Lots of local competitors
2. Changing preferences of customers

Revlon Competition
Competitors

Below are the top 4 Revlon competitors:

1. Garnier
2. Avon
3. Lakme

4. L’oreal


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Revlon. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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