Revlon SWOT Analysis, Competitors & USP

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SWOT Analysis of Revlon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Personal Care



Tagline/ Slogan

Beyond Natural; Irresistibly Attractive


Quality personal care

Revlon STP


Personal care products for women

Target Group

Women who want quality personal care and style


As a quality personal care product which brings the innovation of USA to India

Revlon SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Revlon :

1. First international color cosmetics brand to be launched worldwide
2. Formed a collaboration with many firms which helped expand in India
3. Endorsed by popular artists in USA
4. Good quality products

5. A global brand name with association with many international celebrities

6. Has a workforce of over 7000 employees


1. Many players in the market restrict market share

2. Brand penetration is mostly in the cities


1. Non-traditional promotional activities
2. Collaborate for the networking based model in India which might help increase reach in India


1. Lots of local competitors
2. Changing preferences of customers

Revlon Competition


Below are the 4 main Revlon competitors :

1. Garnier
2. Avon
3. Lakme

4. L’oreal

The brandguide table above concludes the Revlon SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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