Nutella SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Nutella

Ferrero

Chocolates

Food & Beverages

Breakfast never tasted this good; The original Hazelnut spread

A nutritious and tasty chocolate hazelnut spread

Anyone who likes to have a tasty and nutritious snack

Children and teenagers (middle and high income group)

As a healthy and tasty breakfast(bread spread) for kids

Below are the Strengths in the SWOT Analysis of Nutella:

1. A popular, branded chocolate hazelnut spread

2. A trusted brand which is available in various types of packaging

3. Tasty, nutritious and healthy
4. Presence in more than 75 countries
5. Good branding and advertising across the world

Here are the weaknesses in the Nutella SWOT Analysis:

1.Limited advertising and penetration in emerging economies specially tier 2 cities

2. Apprehension about its health effects leading to loss of trust

Following are the Opportunities in Nutella SWOT Analysis:

1.Different flavours i.e.,  combination of nuts and chocolate
2.Increase in disposable income in developing countries
3.Readiness and attraction to adapt to western styles of breakfast

The threats in the SWOT Analysis of Nutella are as mentioned:

1.Change in perception of the consumers around the world following the recent lawsuit
2.Some families may not like chocolate for breakfast
3.Risk of imitation by local companies in some of the countries like India and China

Below are the top 7 Nutella competitors:

1.Hershey’s
2.Dabur Honey
3.Jam

4.Kissan Tomato Ketchup

5.Cheese spread

6. Peanut butter

7. Mayonnaise