Nutella SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Nutella SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nutella, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nutella to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nutella is one of the leading brands in the food & beverages sector.

The article below lists the Nutella SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nutella SWOT Analysis:

SWOT Analysis of Nutella

For Nutella, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nutella Strengths

The strengths of Nutella looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nutella :

1. A popular, branded chocolate hazelnut spread

2. A trusted brand which is available in various types of packaging

3. Tasty, nutritious and healthy
4. Presence in more than 75 countries
5. Good branding and advertising across the world

Nutella Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nutella SWOT Analysis:

1.Limited advertising and penetration in emerging economies specially tier 2 cities

2. Apprehension about its health effects leading to loss of trust

Nutella Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nutella SWOT Analysis:

1.Different flavours i.e.,  combination of nuts and chocolate
2.Increase in disposable income in developing countries
3.Readiness and attraction to adapt to western styles of breakfast

Nutella Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nutella are as mentioned:

1.Change in perception of the consumers around the world following the recent lawsuit
2.Some families may not like chocolate for breakfast
3.Risk of imitation by local companies in some of the countries like India and China

Nutella Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Nutella:

2.Dabur Honey

4.Kissan Tomato Ketchup

5.Cheese spread

6. Peanut butter

7. Mayonnaise

Hence this concludes the Nutella SWOT analysis.

Continue reading more about the brand/company.

About Nutella


Parent Company





Food & Beverages

Tagline/ Slogan

Breakfast never tasted this good; The original Hazelnut spread


A nutritious and tasty chocolate hazelnut spread

Nutella STP

Anyone who likes to have a tasty and nutritious snack

Target Market

Children and teenagers (middle and high income group)


As a healthy and tasty breakfast(bread spread) for kids

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Nutella. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin