Nutella SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nutella analyses the brand by its strengths, weaknesses, opportunities & threats. In Nutella SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nutella to benchmark its business & performance as compared to the competitors. Nutella is one of the leading brands in the food & beverages sector.

The table below lists the Nutella SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nutella competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nutella SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Breakfast never tasted this good; The original Hazelnut spread


A nutritious and tasty chocolate hazelnut spread

Nutella STP

Anyone who likes to have a tasty and nutritious snack

Target Group

Children and teenagers (middle and high income group)


As a healthy and tasty breakfast(bread spread) for kids

SWOT Analysis of Nutella
Nutella Strengths

Below are the Strengths in the SWOT Analysis of Nutella:

1. A popular, branded chocolate hazelnut spread

2. A trusted brand which is available in various types of packaging

3. Tasty, nutritious and healthy
4. Presence in more than 75 countries
5. Good branding and advertising across the world

Nutella Weaknesses

Here are the weaknesses in the Nutella SWOT Analysis:

1.Limited advertising and penetration in emerging economies specially tier 2 cities

2. Apprehension about its health effects leading to loss of trust

Nutella Opportunities

Following are the Opportunities in Nutella SWOT Analysis:

1.Different flavours i.e.,  combination of nuts and chocolate
2.Increase in disposable income in developing countries
3.Readiness and attraction to adapt to western styles of breakfast

Nutella Threats

The threats in the SWOT Analysis of Nutella are as mentioned:

1.Change in perception of the consumers around the world following the recent lawsuit
2.Some families may not like chocolate for breakfast
3.Risk of imitation by local companies in some of the countries like India and China

Nutella Competition
Nutella Competitors

Below are the top 7 competitors of Nutella:

2.Dabur Honey

4.Kissan Tomato Ketchup

5.Cheese spread

6. Peanut butter

7. Mayonnaise

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nutella. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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