Published in Food & Beverages category by MBA Skool Team
Nutella is one of the leading brands in the food & beverages sector. Nutella SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nutella:
A trusted brand which is available in various types of packaging
Tasty, nutritious and healthy
Presence in more than 75 countries
Good branding and advertising across the world
Above are the strengths in the SWOT Analysis of Nutella. The strengths of Nutella looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited advertising and penetration in emerging economies specially tier 2 cities
Apprehension about its health effects leading to loss of trust
These were the weaknesses in the Nutella SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Breakfast never tasted this good; The original Hazelnut spread
A nutritious and tasty chocolate hazelnut spread
Anyone who likes to have a tasty and nutritious snack
Children and teenagers (middle and high income group)
As a healthy and tasty breakfast(bread spread) for kids
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