Nutella SWOT Analysis, Competitors & USP
SWOT analysis of Nutella analyses the brand by its strengths, weaknesses, opportunities & threats. In Nutella SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nutella to benchmark its business & performance as compared to the competitors. Nutella is one of the leading brands in the food & beverages sector.
The table below lists the Nutella SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nutella competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
|
Nutella | |
| Parent Company |
Ferrero |
|---|---|
| Category |
Chocolates |
| Sector | |
| Tagline/ Slogan |
Breakfast never tasted this good; The original Hazelnut spread |
| USP |
A nutritious and tasty chocolate hazelnut spread |
| Nutella STP | |
| Segment |
Anyone who likes to have a tasty and nutritious snack |
| Target Group |
Children and teenagers (middle and high income group) |
| Positioning |
As a healthy and tasty breakfast(bread spread) for kids |
| SWOT Analysis of Nutella | |
| Nutella Strengths |
Below are the Strengths in the SWOT Analysis of Nutella: 1. A popular, branded chocolate hazelnut spread 2. A trusted brand which is available in various types of packaging 3. Tasty, nutritious and healthy |
| Nutella Weaknesses |
Here are the weaknesses in the Nutella SWOT Analysis: 1.Limited advertising and penetration in emerging economies specially tier 2 cities 2. Apprehension about its health effects leading to loss of trust |
| Nutella Opportunities |
Following are the Opportunities in Nutella SWOT Analysis: 1.Different flavours i.e., combination of nuts and chocolate |
| Nutella Threats |
The threats in the SWOT Analysis of Nutella are as mentioned: 1.Change in perception of the consumers around the world following the recent lawsuit |
| Nutella Competition | |
| Nutella Competitors |
Below are the top 7 competitors of Nutella: 1.Hershey’s 5.Cheese spread 6. Peanut butter 7. Mayonnaise |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nutella. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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