Published in Food & Beverages category by MBA Skool Team
Chipotle Mexican Grill is one of the leading brands in the food & beverages sector. Chipotle Mexican Grill SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Chipotle Mexican Grill:
Chipotle is a very well-recognized restaurant brand in USA, UK, Canada, France & Germany
Chipotle has an employee strength of more than 50,000 employees globally
The company has a strong presence with more than 2500 branch locations
The brand has a strong, positive brand image with high customer loyalty
All of Chipotle's restaurants are company owned, which ensures a good customer experience
Innovative ways of publicizing and advertising have always helped the brand
The main menu offered at its restaurants are burritos, bowls, tacos, quesadillas and salads.
As a part of it marketing, the company invests in sporting events like Olympics & sponsors events across the USA
It has environmental friendly & sustainable architecture of its restaurants
Above are the strengths in the SWOT Analysis of Chipotle Mexican Grill. The strengths of Chipotle Mexican Grill looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Chipotle Mexican Grill Weaknesses
Limited presence globally as compared to some of the leading food chain restaurants brands
Lawsuits in the past have hurt the brand image of the company
These were the weaknesses in the Chipotle Mexican Grill SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Use of natural and organic ingredients especially farm-raised meat
Chipotle Mexican Grill STP
People who like Mexican fast food
People who prefer eating food made from natural and organic ingredients
A casual dining restaurant chain serving Mexican cuisine, made using organic ingredients
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Chipotle Mexican Grill. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute