Chipotle Mexican Grill SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Chipotle Mexican Grill

Chipotle Mexican Grill

Fast Food Eating Joints

Food & Beverages

Food with integrity

Use of natural and organic ingredients especially farm-raised meat

People who like Mexican fast food

People who prefer eating food made from natural and organic ingredients

A casual dining restaurant chain serving Mexican cuisine, made using organic ingredients

Below are the Strengths in the SWOT Analysis of Chipotle Mexican Grill:

1. A well-recognized brand in U.S., U.K., Canada.
2. An employee strength of around 30,940
3. Use of naturally raised meat and organic ingredients in cooking
4. Strong presence with around 1262 branch locations

5.Positive brand image with customer loyalty

6.Innovative ways of publicizing and advertising  the brand

7.Green architecture of buildings, use of environment friendly material in construction

8. All restaurants are owned by the company and not franchised

9.Online order and delivery

Here are the weaknesses in the Chipotle Mexican Grill SWOT Analysis:

1.Comparitively high priced menu items due to use of natural and organic ingredient
2.Limited choice of menu
3.Major presence only in U.S. and Canada

Following are the Opportunities in Chipotle Mexican Grill SWOT Analysis:

1.Expansion in untapped regions and countries
2.Addition of new items to the menu
3.Growing trend of health consciousness amongst people

The threats in the SWOT Analysis of Chipotle Mexican Grill are as mentioned:

1.Intense competition from other players
2.Volatility in price of raw materials.
3.Economic instability

Below are the top 5 Chipotle Mexican Grill competitors:

1.Qdoba Mexican Grill
2.Panchero’s Mexican Grill
3.Moe’s Southwest Grill

4.California Tortilla

5.Baja Fresh