In-N-Out Burger SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of In-N-Out Burger analyses the brand/company with its strengths, weaknesses, opportunities & threats. In In-N-Out Burger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like In-N-Out Burger to benchmark its business & performance as compared to the competitors and industry. As of 2020, In-N-Out Burger is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top In-N-Out Burger competitors and includes In-N-Out Burger target market, segmentation, positioning & Unique Selling Proposition (USP).

In-N-Out Burger SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
In-N-Out Burger Brand Analysis
Parent Company

In-N-Out Burger

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

Quality you can taste

USP

Good quality burgers at affordable price

In-N-Out Burger STP
In-N-Out Burger Segmentation

People looking for a drive thru restaurant serving affordable fast food

In-N-Out Burger Target Market

Kids and youth, especially students and people on the move

In-N-Out Burger Positioning

An affordable fast food restaurant having drive-thru facility

In-N-Out Burger SWOT Analysis
In-N-Out Burger Strengths

Below are the Strengths in the SWOT Analysis of In-N-Out Burger:

1.A well-recognized brand in U.S.
2. In business since a long time with huge expertise
3. Presence in around 274 locations
4. Employee centered policies : Wages higher than bare minimum paid with other fringe benefits

5.Drive-thru facility for tourists and vehicle owners

6.Affordable with good quality

7.Loyal customer base

8.All restaurants are owned by the company and not franchised

9.C.S.R. via the Child Abuse Foundation

In-N-Out Burger Weaknesses

Here are the weaknesses in the In-N-Out Burger SWOT Analysis:

1.Comparitievly, limited menu items
2.Limited number of branches in US
3.Presence only in U.S. and no global presence

In-N-Out Burger Opportunities

Following are the Opportunities in In-N-Out Burger SWOT Analysis:

1.Add new items to the menu
2.Expansion of branches on national level
3.Franchising

4.Advertise the brand aggressively through various channels

In-N-Out Burger Threats

The threats in the SWOT Analysis of In-N-Out Burger are as mentioned:

1.Competition from other local and international players
2.Health consciousness amongst people
3.Volatility in price of raw materials

In-N-Out Burger Competition
Competitors

Below are the top 5 In-N-Out Burger competitors:

1.McDonald's
2.Burger King
3.Sonic Drive-In

4.Fatburger

5.Johnny Rockets


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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