In-N-Out Burger SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 9851

SWOT Analysis of In-N-Out Burger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

In-N-Out Burger

Parent Company

In-N-Out Burger


Fast Food Eating Joints


Food and Beverages

Tagline/ Slogan

Quality you can taste


Good quality burgers at affordable price



People looking for a drive thru restaurant serving affordable fast food

Target Group

Kids and youth, especially students and people on the move


An affordable fast food restaurant having drive-thru facility

SWOT Analysis


1.A well-recognized brand in U.S.
2. In business since a long time with huge expertise
3. Presence in around 274 locations
4. Employee centered policies : Wages higher than bare minimum paid with other fringe benefits

5.Drive-thru facility for tourists and vehicle owners

6.Affordable with good quality

7.Loyal customer base

8.All restaurants are owned by the company and not franchised

9.C.S.R. via the Child Abuse Foundation


1.Comparitievly, limited menu items
2.Limited number of branches in US
3.Presence only in U.S. and no global presence


1.Add new items to the menu
2.Expansion of branches on national level

4.Advertise the brand aggressively through various channels


1.Competition from other local and international players
2.Health consciousness amongst people
3.Volatility in price of raw materials



2.Burger King
3.Sonic Drive-In


5.Johnny Rockets

The table above concludes the In-N-Out Burger SWOT analysis along with its marketing and brand parameters.


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