Published in Food & Beverages category by MBA Skool Team
Britannia is one of the leading brands in the food & beverages sector. Britannia SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Britannia:
Britannia has been around 120 years in the industry
Britannia is one of India’s most trusted brand with strong brand recall
Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc.
Strong distribution network ensuring proper availability of the products even in the remotest of areas
Britannia has a major share in biscuits industry
Marketing and advertising efficiency
Innovative products for health conscious people like oats and porridge, Britannia Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc.
Strong presence in rural markets
Products for all food and snacks segments is a big boon for Britannia
Above are the strengths in the SWOT Analysis of Britannia. The strengths of Britannia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lower market share for Britannia in dairy segment
Heavy expenditure on advertising and marketing
Similar products produced by many companies means high brand switching
These were the weaknesses in the Britannia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
India’s very own bakery and dairy products brand that is trusted for its quality
People who need and consume bakery and dairy products
Middle and upper middle class families, especially kids
India’s leading manufacturer of premium quality and healthy biscuits, bakery and dairy products
Britannia Product Portfolio
1.Britannia 50-50 2.Britannia Bourbon
4.Britannia Good Day
5.Britannia Little Hearts
6.Britannia Marie Gold
The above mentioned brands are the prominent products under the Britannia product portfolio.
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