Britannia Industries SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 28162

SWOT analysis of Britannia Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Britannia Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Britannia Industries to benchmark its business & performance as compared to the competitors and industry. Britannia Industries is one of the leading brands in the food & beverages sector. The table below also lists the top Britannia Industries competitors and elaborates Britannia Industries market segmentation, target group, positioning & Unique Selling Proposition (USP).

Britannia Industries SWOT, Competitors, Marketing STP & Brand analysis Table
Britannia Industries Brand Analysis
Parent Company

Britannia Industries


Food Products


Food & Beverages

Tagline/ Slogan

Zindagi mein life


India’s very own bakery and dairy products brand that is trusted for its  quality

Britannia Industries STP

People who need and consume bakery and dairy products

Target Group

Middle and upper middle class families, especially kids


India’s leading manufacturer of premium quality and healthy biscuits, bakery and dairy products

Britannia Industries Product Portfolio

1.Britannia 50-50
2.Britannia Bourbon

3.Britannia Cheese

4.Britannia Good Day

5.Britannia Little Hearts

6.Britannia Marie Gold

7.Britannia Tiger

The above mentioned brands are the prominent products under the Britannia Industries product portfolio.

Britannia Industries SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Britannia Industries. Strengths are:

1. Britannia has been around 120 years in the industry
2. Britannia is one of India’s most trusted brand with strong brand recall
3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc.
4. Strong distribution network ensuring proper availability of the products even in the remotest of areas

5. Britannia has a major share in biscuits industry

6. Marketing and advertising efficiency

7. Innovative products for health conscious people like oats and porridge, Britannia Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc.

8. Strong presence in rural markets

9. Products for all food and snacks segments is a big boon for Britannia


Here are the weaknesses in the Britannia Industries SWOT Analysis:

1.Lower market share for Britannia in dairy segment
2.Heavy expenditure on advertising and marketing

3.Similar products produced by many companies means high brand switching


Following are the Opportunities in Britannia Industries SWOT Analysis:

1.Increase in purchasing power of people in India
2.Increase its share in the dairy industry
3.Product line extension can benefit Britannia as the company has loyal customers

4.Expansion in other countries


The threats in the SWOT Analysis of Britannia Industries are as mentioned:

1.Lower price offering competitors can affect Britannia's market share
2.Local dairies and bakeries can cause business losses
3.Inflation can cause fall in sales and revenue

4.Rise in cost of raw materials

Britannia Industries Competition

Below are the top 4 Britannia Industries competitors:

1. Parle Products Ltd
2. Amul
3.Nestle Ltd
4. Mother Dairy

The brandguide table above concludes the Britannia Industries SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Britannia Industries. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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