Britannia SWOT Analysis, Competitors & USP
SWOT analysis of Britannia analyses the brand by its strengths, weaknesses, opportunities & threats. In Britannia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Britannia to benchmark its business & performance as compared to the competitors. Britannia is one of the leading brands in the food & beverages sector.
The table below lists the Britannia SWOT (Strengths, Weaknesses, Opportunities, Threats), top Britannia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Britannia Brand Analysis | |
|---|---|
| Parent Company |
Britannia Industries |
| Category |
Food Products |
| Sector | |
| Tagline/ Slogan |
Zindagi mein life |
| USP |
India’s very own bakery and dairy products brand that is trusted for its quality |
| Britannia STP | |
| Segment |
People who need and consume bakery and dairy products |
| Target Group |
Middle and upper middle class families, especially kids |
| Positioning |
India’s leading manufacturer of premium quality and healthy biscuits, bakery and dairy products |
| Britannia Product Portfolio | |
| Brands |
1.Britannia 50-50 3.Britannia Cheese 4.Britannia Good Day 5.Britannia Little Hearts 6.Britannia Marie Gold 7.Britannia Tiger The above mentioned brands are the prominent products under the Britannia product portfolio. |
| SWOT Analysis of Britannia | |
| Britannia Strengths |
Below are the Strengths in the SWOT Analysis of Britannia: 1. Britannia has been around 120 years in the industry 5. Britannia has a major share in biscuits industry 6. Marketing and advertising efficiency 7. Innovative products for health conscious people like oats and porridge, Britannia Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc. 8. Strong presence in rural markets 9. Products for all food and snacks segments is a big boon for Britannia |
| Britannia Weaknesses |
Here are the weaknesses in the Britannia SWOT Analysis: 1.Lower market share for Britannia in dairy segment 3.Similar products produced by many companies means high brand switching |
| Britannia Opportunities |
Following are the Opportunities in Britannia SWOT Analysis: 1.Increase in purchasing power of people in India 4.Expansion in other countries |
| Britannia Threats |
The threats in the SWOT Analysis of Britannia are as mentioned: 1.Lower price offering competitors can affect Britannia's market share 4.Rise in cost of raw materials |
| Britannia Competition | |
| Britannia Competitors |
Below are the top 4 competitors of Britannia: 1. Parle Products Ltd |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Britannia. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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