Britannia Industries SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Britannia Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Britannia Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Britannia Industries to benchmark its business & performance as compared to the competitors and industry. Britannia Industries is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Britannia Industries competitors and includes Britannia Industries target market, segmentation, positioning & Unique Selling Proposition (USP).

Britannia Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Britannia Industries Brand Analysis
Parent Company

Britannia Industries

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Zindagi mein life

USP

India’s very own bakery and dairy products brand that is trusted for its  quality

Britannia Industries STP
Britannia Industries Segmentation

People who need and consume bakery and dairy products

Britannia Industries Target Market

Middle and upper middle class families, especially kids

Britannia Industries Positioning

India’s leading manufacturer of premium quality and healthy biscuits, bakery and dairy products

Britannia Industries Product Portfolio
Brands

1.Britannia 50-50
2.Britannia Bourbon

3.Britannia Cheese

4.Britannia Good Day

5.Britannia Little Hearts

6.Britannia Marie Gold

7.Britannia Tiger

The above mentioned brands are the prominent products under the Britannia Industries product portfolio.

Britannia Industries SWOT Analysis
Britannia Industries Strengths

Below are the Strengths in the SWOT Analysis of Britannia Industries:

1. Britannia has been around 120 years in the industry
2. Britannia is one of India’s most trusted brand with strong brand recall
3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc.
4. Strong distribution network ensuring proper availability of the products even in the remotest of areas

5. Britannia has a major share in biscuits industry

6. Marketing and advertising efficiency

7. Innovative products for health conscious people like oats and porridge, Britannia Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc.

8. Strong presence in rural markets

9. Products for all food and snacks segments is a big boon for Britannia

Britannia Industries Weaknesses

Here are the weaknesses in the Britannia Industries SWOT Analysis:

1.Lower market share for Britannia in dairy segment
2.Heavy expenditure on advertising and marketing

3.Similar products produced by many companies means high brand switching

Britannia Industries Opportunities

Following are the Opportunities in Britannia Industries SWOT Analysis:

1.Increase in purchasing power of people in India
2.Increase its share in the dairy industry
3.Product line extension can benefit Britannia as the company has loyal customers

4.Expansion in other countries

Britannia Industries Threats

The threats in the SWOT Analysis of Britannia Industries are as mentioned:

1.Lower price offering competitors can affect Britannia's market share
2.Local dairies and bakeries can cause business losses
3.Inflation can cause fall in sales and revenue

4.Rise in cost of raw materials

Britannia Industries Competition
Competitors

Below are the top 4 Britannia Industries competitors:

1. Parle Products Ltd
2. Amul
3.Nestle Ltd
4. Mother Dairy


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Britannia Industries. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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