Britannia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 16, 2021

SWOT analysis of Britannia analyses the brand by its strengths, weaknesses, opportunities & threats. In Britannia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Britannia to benchmark its business & performance as compared to the competitors. Britannia is one of the leading brands in the food & beverages sector.

The table below lists the Britannia SWOT (Strengths, Weaknesses, Opportunities, Threats), top Britannia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Britannia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Britannia Brand Analysis
Parent Company

Britannia Industries

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Zindagi mein life

USP

India’s very own bakery and dairy products brand that is trusted for its  quality

Britannia STP
Segment

People who need and consume bakery and dairy products

Target Group

Middle and upper middle class families, especially kids

Positioning

India’s leading manufacturer of premium quality and healthy biscuits, bakery and dairy products

Britannia Product Portfolio
Brands

1.Britannia 50-50
2.Britannia Bourbon

3.Britannia Cheese

4.Britannia Good Day

5.Britannia Little Hearts

6.Britannia Marie Gold

7.Britannia Tiger

The above mentioned brands are the prominent products under the Britannia product portfolio.

SWOT Analysis of Britannia
Britannia Strengths

Below are the Strengths in the SWOT Analysis of Britannia:

1. Britannia has been around 120 years in the industry
2. Britannia is one of India’s most trusted brand with strong brand recall
3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc.
4. Strong distribution network ensuring proper availability of the products even in the remotest of areas

5. Britannia has a major share in biscuits industry

6. Marketing and advertising efficiency

7. Innovative products for health conscious people like oats and porridge, Britannia Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc.

8. Strong presence in rural markets

9. Products for all food and snacks segments is a big boon for Britannia

Britannia Weaknesses

Here are the weaknesses in the Britannia SWOT Analysis:

1.Lower market share for Britannia in dairy segment
2.Heavy expenditure on advertising and marketing

3.Similar products produced by many companies means high brand switching

Britannia Opportunities

Following are the Opportunities in Britannia SWOT Analysis:

1.Increase in purchasing power of people in India
2.Increase its share in the dairy industry
3.Product line extension can benefit Britannia as the company has loyal customers

4.Expansion in other countries

Britannia Threats

The threats in the SWOT Analysis of Britannia are as mentioned:

1.Lower price offering competitors can affect Britannia's market share
2.Local dairies and bakeries can cause business losses
3.Inflation can cause fall in sales and revenue

4.Rise in cost of raw materials

Britannia Competition
Britannia Competitors

Below are the top 4 competitors of Britannia:

1. Parle Products Ltd
2. Amul
3.Nestle Ltd
4. Mother Dairy


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Britannia. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin