Britannia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 16, 2021

Britannia SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Britannia, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Britannia to benchmark its business & performance as compared to the competitors, and make strategic improvements. Britannia is one of the leading brands in the food & beverages sector.

The article below lists the Britannia SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Britannia SWOT Analysis:

SWOT Analysis of Britannia

For Britannia, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Britannia Strengths

The strengths of Britannia looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Britannia :

1. Britannia has been around 120 years in the industry
2. Britannia is one of India’s most trusted brand with strong brand recall
3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc.
4. Strong distribution network ensuring proper availability of the products even in the remotest of areas

5. Britannia has a major share in biscuits industry

6. Marketing and advertising efficiency

7. Innovative products for health conscious people like oats and porridge, Britannia Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc.

8. Strong presence in rural markets

9. Products for all food and snacks segments is a big boon for Britannia

Britannia Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Britannia SWOT Analysis:

1.Lower market share for Britannia in dairy segment
2.Heavy expenditure on advertising and marketing

3.Similar products produced by many companies means high brand switching

Britannia Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Britannia SWOT Analysis:

1.Increase in purchasing power of people in India
2.Increase its share in the dairy industry
3.Product line extension can benefit Britannia as the company has loyal customers

4.Expansion in other countries

Britannia Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Britannia are as mentioned:

1.Lower price offering competitors can affect Britannia's market share
2.Local dairies and bakeries can cause business losses
3.Inflation can cause fall in sales and revenue

4.Rise in cost of raw materials

Britannia Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Britannia:

1. Parle Products Ltd
2. Amul
3.Nestle Ltd
4. Mother Dairy

Hence this concludes the Britannia SWOT analysis.

Continue reading more about the brand/company.

About Britannia

Britannia Overview
Parent Company

Britannia Industries


Food Products


Food & Beverages

Tagline/ Slogan

Zindagi mein life


India’s very own bakery and dairy products brand that is trusted for its  quality

Britannia STP

People who need and consume bakery and dairy products

Target Market

Middle and upper middle class families, especially kids


India’s leading manufacturer of premium quality and healthy biscuits, bakery and dairy products

Britannia Product Portfolio

1.Britannia 50-50
2.Britannia Bourbon

3.Britannia Cheese

4.Britannia Good Day

5.Britannia Little Hearts

6.Britannia Marie Gold

7.Britannia Tiger

The above mentioned brands are the prominent products under the Britannia product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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