Published by MBA Skool Team, Last Updated: August 16, 2021
SWOT analysis of Britannia analyses the brand by its strengths, weaknesses, opportunities & threats. In Britannia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Britannia to benchmark its business & performance as compared to the competitors. Britannia is one of the leading brands in the food & beverages sector.
The table below lists the Britannia SWOT (Strengths, Weaknesses, Opportunities, Threats), top Britannia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
India’s very own bakery and dairy products brand that is trusted for its quality
People who need and consume bakery and dairy products
Middle and upper middle class families, especially kids
India’s leading manufacturer of premium quality and healthy biscuits, bakery and dairy products
Britannia Product Portfolio
1.Britannia 50-50 2.Britannia Bourbon
4.Britannia Good Day
5.Britannia Little Hearts
6.Britannia Marie Gold
The above mentioned brands are the prominent products under the Britannia product portfolio.
SWOT Analysis of Britannia
Below are the Strengths in the SWOT Analysis of Britannia:
1. Britannia has been around 120 years in the industry 2. Britannia is one of India’s most trusted brand with strong brand recall 3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc. 4. Strong distribution network ensuring proper availability of the products even in the remotest of areas
5. Britannia has a major share in biscuits industry
6. Marketing and advertising efficiency
7. Innovative products for health conscious people like oats and porridge, Britannia Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc.
8. Strong presence in rural markets
9. Products for all food and snacks segments is a big boon for Britannia
Here are the weaknesses in the Britannia SWOT Analysis:
1.Lower market share for Britannia in dairy segment 2.Heavy expenditure on advertising and marketing
3.Similar products produced by many companies means high brand switching
Following are the Opportunities in Britannia SWOT Analysis:
1.Increase in purchasing power of people in India 2.Increase its share in the dairy industry 3.Product line extension can benefit Britannia as the company has loyal customers
4.Expansion in other countries
The threats in the SWOT Analysis of Britannia are as mentioned:
1.Lower price offering competitors can affect Britannia's market share 2.Local dairies and bakeries can cause business losses 3.Inflation can cause fall in sales and revenue
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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