Britannia Industries SWOT Analysis, Competitors, STP & USP

Britannia Industries

Food Products

Food & Beverages

Zindagi mein life

India’s very own bakery and dairy products brand that is trusted for its  quality

People who need and consume bakery and dairy products

Middle and upper middle class families, especially kids

India’s leading manufacturer of premium quality and healthy biscuits, bakery and dairy products

1.Britannia 50-50
2.Britannia Bourbon

3.Britannia Cheese

4.Britannia Good Day

5.Britannia Little Hearts

6.Britannia Marie Gold

7.Britannia Tiger

The above mentioned brands are the prominent products under the Britannia Industries product portfolio.

Below are the Strengths in the SWOT Analysis of Britannia Industries:

1. Britannia has been around 120 years in the industry
2. Britannia is one of India’s most trusted brand with strong brand recall
3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc.
4. Strong distribution network ensuring proper availability of the products even in the remotest of areas

5. Britannia has a major share in biscuits industry

6. Marketing and advertising efficiency

7. Innovative products for health conscious people like oats and porridge, Britannia Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc.

8. Strong presence in rural markets

9. Products for all food and snacks segments is a big boon for Britannia

Here are the weaknesses in the Britannia Industries SWOT Analysis:

1.Lower market share for Britannia in dairy segment
2.Heavy expenditure on advertising and marketing

3.Similar products produced by many companies means high brand switching

Following are the Opportunities in Britannia Industries SWOT Analysis:

1.Increase in purchasing power of people in India
2.Increase its share in the dairy industry
3.Product line extension can benefit Britannia as the company has loyal customers

4.Expansion in other countries

The threats in the SWOT Analysis of Britannia Industries are as mentioned:

1.Lower price offering competitors can affect Britannia's market share
2.Local dairies and bakeries can cause business losses
3.Inflation can cause fall in sales and revenue

4.Rise in cost of raw materials

Below are the top 4 Britannia Industries competitors:

1. Parle Products Ltd
2. Amul
3.Nestle Ltd
4. Mother Dairy