SWOT analysis of Britannia Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Britannia Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Britannia Industries to benchmark its business & performance as compared to the competitors and industry. Britannia Industries is one of the leading brands in the food & beverages sector. The table below also lists the top Britannia Industries competitors and elaborates Britannia Industries market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Britannia Industries Brand Analysis | |
|---|---|
| Parent Company |
Britannia Industries |
| Category |
Food Products |
| Sector | |
| Tagline/ Slogan |
Zindagi mein life |
| USP |
India’s very own bakery and dairy products brand that is trusted for its quality |
| Britannia Industries STP | |
| Segment |
People who need and consume bakery and dairy products |
| Target Group |
Middle and upper middle class families, especially kids |
| Positioning |
India’s leading manufacturer of premium quality and healthy biscuits, bakery and dairy products |
| Britannia Industries Product Portfolio | |
| Brands |
1.Britannia 50-50 The above mentioned brands are the prominent products under the Britannia Industries product portfolio. |
| Britannia Industries SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Britannia Industries. Strengths are: 1. Britannia has been around 120 years in the industry 5. Britannia has a major share in biscuits industry 6. Marketing and advertising efficiency 7. Innovative products for health conscious people like oats and porridge, Britannia Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc. 8. Strong presence in rural markets 9. Products for all food and snacks segments is a big boon for Britannia |
| Weaknesses |
Here are the weaknesses in the Britannia Industries SWOT Analysis: 1.Lower market share for Britannia in dairy segment 3.Similar products produced by many companies means high brand switching |
| Opportunities |
Following are the Opportunities in Britannia Industries SWOT Analysis: 1.Increase in purchasing power of people in India 4.Expansion in other countries |
| Threats |
The threats in the SWOT Analysis of Britannia Industries are as mentioned: 1.Lower price offering competitors can affect Britannia's market share 4.Rise in cost of raw materials |
| Britannia Industries Competition | |
| Competitors |
Below are the top 4 Britannia Industries competitors: 1. Parle Products Ltd |
The brandguide table above concludes the Britannia Industries SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Britannia Industries. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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