Published in Food & Beverages category by MBA Skool Team
Amul is one of the leading brands in the food & beverages sector. Amul SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amul:
Amul is one the largest milk-based food manufacturer which has a high brand equity and top of the mind brand recall
Excellent distribution and a strong network of over 3 million milk producers are associated with Amul
It is the world’s largest manufacturer of pouched milk
Amul is India’s largest food brand which is trusted for its quality
Number of popular milk products are offered like milk, ice cream, ghee, butter, cottage cheese, yogurt, etc.
Products available at affordable prices and hence it has a wide target audience
In India, it is a market leader in butter segment and has a majority share as compared to all competitors
Amul is responsible for white revolution in India
Successful advertising and marketing campaigns has enhanced the brand presence
Strong network of retail outlets, grocery stores and ecommerce platforms ensures high presence of the product
The Amul girl is a popular mascot, which is used in its cartoon strips advertising which focuses on key global events
Above are the strengths in the SWOT Analysis of Amul. The strengths of Amul looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Low market share in chocolates segment for Amul as compared to some of its competitors
Strong competition from international & domestic players in the ice cream segment means limited market share
These were the weaknesses in the Amul SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The taste of India; Utterly butterly delicious Amul
India’s most trusted and popular dairy products’ brand
People who need milk and milk products for day to day use
Lower, Middle and upper middle class families
Amul is an Indian brand producing superior quality milk & dairy products
Amul Product Portfolio
1. Amul Butter
2. Amul Cheese
3. Amul Chocolates
4. Amul Ice Cream
5. Amul Kool
The above mentioned brands are the prominent products under the Amul product portfolio.
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