Cadbury SWOT Analysis
Cadbury is one of the leading brands in the food & beverages sector. Cadbury SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cadbury:
Quick Glance:
Cadbury Strengths
- Cadbury has a high brand equity and top of the mind chocolate brand
- Strong brand recall and customer loyalty among Cadbury's customers
- An employee strength of around 70,000
- Strong parent brand of Kraft Foods gives a strong backing
- Cadbury has had very successful marketing and advertising campaigns
- A wide variety of products on offer
- Strong R&D and innovation in chocolates
- Cadbury is a trusted and premium quality brand
- Strong distribution network and operations in US, UK, India, Australia and a few other countries
- Cadbury' Dairy Milk is one of the most famous and widely sold brand
Above are the strengths in the SWOT Analysis of Cadbury. The strengths of Cadbury looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cadbury Weaknesses
- A few controversies regarding advertising, worms etc. made international news
- A few instances of product recall hampered Cadbury's brand image
These were the weaknesses in the Cadbury SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Cadbury
Cadbury Opportunities
- Cadbury can increase reach in rural markets
- Increase its reach and penetration in untapped markets
- Acquiring competition can boost the market dominance of Cadbury
- Diversification of product range into related food segments
Above we covered the opportunities in Cadbury SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cadbury Threats
- Health consciousness amongst people can reduce intake of chocolates
- Increase in cost of raw material
- Inflation can cause reduction in sales
- Higher competition form international and local chocolate brands can affect Cadbury's market share
The threats in the SWOT Analysis of Cadbury are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Cadbury SWOT analysis.
Continue reading more about the brand/company.
About Cadbury
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cadbury Overview | |
|---|---|
| Parent Company |
Kraft Foods |
| Category |
Food Products & Confectionery |
| Sector | |
| Tagline/ Slogan |
Tastes like this feels |
| USP |
Cadbury is one of the biggest and most trusted chocolate brand worldwide |
| Cadbury STP | |
| Segmentation |
People who buy chocolates for eating or gifting |
| Target Market |
Children and families belonging to lower, middle and upper middle class |
| Positioning |
Cadbury is a sweet for happy occasions or auspicious beginnings |
| Cadbury Product Portfolio | |
| Brands |
1. Cadburys Oreo The above mentioned brands are the prominent products under the Cadbury product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Cadbury. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
