Published in Food & Beverages category by MBA Skool Team
Cadbury is one of the leading brands in the food & beverages sector. Cadbury SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cadbury:
Cadbury has a high brand equity and top of the mind chocolate brand
Strong brand recall and customer loyalty among Cadbury's customers
An employee strength of around 70,000
Strong parent brand of Kraft Foods gives a strong backing
Cadbury has had very successful marketing and advertising campaigns
A wide variety of products on offer
Strong R&D and innovation in chocolates
Cadbury is a trusted and premium quality brand
Strong distribution network and operations in US, UK, India, Australia and a few other countries
Cadbury' Dairy Milk is one of the most famous and widely sold brand
Above are the strengths in the SWOT Analysis of Cadbury. The strengths of Cadbury looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A few controversies regarding advertising, worms etc. made international news
A few instances of product recall hampered Cadbury's brand image
These were the weaknesses in the Cadbury SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The above mentioned brands are the prominent products under the Cadbury product portfolio.
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