Cadbury SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Cadbury analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cadbury SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cadbury is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cadbury competitors and includes Cadbury target market, segmentation, positioning & Unique Selling Proposition (USP).

Cadbury SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cadbury Brand Analysis
Parent Company

Kraft Foods


Food Products & Confectionery


Food & Beverages

Tagline/ Slogan

Kuch meetha ho jaye; A whole world of chocolately fun; Your happiness loves Cadbury; Milky Creamy Yummy


Cadbury is one of the biggest and most trusted chocolate brand worldwide

Cadbury STP
Cadbury Segmentation

People who buy chocolates for eating or gifting

Cadbury Target Market

Children and families belonging to lower, middle and upper middle class

Cadbury Positioning

Cadbury is a sweet for happy occasions or auspicious beginnings

Cadbury Product Portfolio

1.Cadburys Temptations
2.Cadburys Oreo

3.Cadburys Dairy Milk

4.Cadburys Bournvita

5.Cadburys Perk

6.Cadburys 5 Star

7. Cadburys Gems

The above mentioned brands are the prominent products under the Cadbury product portfolio.

Cadbury SWOT Analysis
Cadbury Strengths

Below are the Strengths in the SWOT Analysis of Cadbury:

1. Cadbury has a high brand equity and top of the mind chocolate brand
2. Strong brand recall and customer loyalty among Cadbury's customers
3. An employee strength of around 70,000
4. Strong parent brand of Kraft Foods gives a strong backing

5. Cadbury has had very successful marketing and advertising campaigns

6. A wide variety of products on offer

7. Strong R&D and innovation in chocolates

8. Cadbury is a trusted and premium quality brand

9. Strong distribution network and operations in US, UK, India, Australia and a few other countries

10. Cadbury' Dairy Milk is one of the most famous and widely sold brand

Cadbury Weaknesses

Here are the weaknesses in the Cadbury SWOT Analysis:

1. A few controversies regarding advertising, worms etc made international news
2. A few instances of product recall hampered Cadbury's brand image

Cadbury Opportunities

Following are the Opportunities in Cadbury SWOT Analysis:

1. Cadbury can increase reach in rural markets
2. Increase its reach and penetration in untapped markets
3. Acquiring competition can boost the market dominance of Cadbury

4. Diversification of product range into related food segments

Cadbury Threats

The threats in the SWOT Analysis of Cadbury are as mentioned:

1. Health consciousness amongst people can reduce intake of chocolates
2. Increase in cost of raw material
3. Inflation can cause reduction in sales

4. Higher competition form international and local chocolate brands can affect Cadbury's market share

Cadbury Competition

Below are the top 3 Cadbury competitors:

1. Mars
2. Hershey’s
3. Nestle

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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