Cadbury SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 29493

SWOT Analysis of Cadbury with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kraft Foods


Food Products & Confectionery


Food & Beverages

Tagline/ Slogan

Kuch meetha ho jaye; A whole world of chocolately fun; Your happiness loves Cadbury; Milky Creamy Yummy


Cadbury is one of the biggest and most trusted chocolate brand worldwide

Cadbury STP


People who buy chocolates for eating or gifting

Target Group

Children and families belonging to lower, middle and upper middle class


Cadbury is a sweet for happy occasions or auspicious beginnings

Product Portfolio


1.Cadburys Temptations
2.Cadburys Oreo

3.Cadburys Dairy Milk

4.Cadburys Bournvita

5.Cadburys Perk

6.Cadburys 5 Star

7. Cadburys Gems

Cadbury SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cadbury :

1. Cadbury has a high brand equity and top of the mind chocolate brand
2. Strong brand recall and customer loyalty among Cadbury's customers
3. An employee strength of around 70,000
4. Strong parent brand of Kraft Foods gives a strong backing

5. Cadbury has had very successful marketing and advertising campaigns

6. A wide variety of products on offer

7. Strong R&D and innovation in chocolates

8. Cadbury is a trusted and premium quality brand

9. Strong distribution network and operations in US, UK, India, Australia and a few other countries

10. Cadbury' Dairy Milk is one of the most famous and widely sold brand


1. A few controversies regarding advertising, worms etc made international news
2. A few instances of product recall hampered Cadbury's brand image


1. Cadbury can increase reach in rural markets
2. Increase its reach and penetration in untapped markets
3. Acquiring competition can boost the market dominance of Cadbury

4. Diversification of product range into related food segments


1. Health consciousness amongst people can reduce intake of chocolates
2. Increase in cost of raw material
3. Inflation can cause reduction in sales

4. Higher competition form international and local chocolate brands can affect Cadbury's market share

Cadbury Competition


Below are the 3 main Cadbury competitors :

1. Mars
2. Hershey’s
3. Nestle Ltd

The brandguide table above concludes the Cadbury SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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