Published in Food & Beverages category by MBA Skool Team
General Mills is one of the leading brands in the food & beverages sector. General Mills SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of General Mills:
A strong brand reputation allows chargingmore money for similar products thus increasing profits
Exerts considerable resources toward identifying the evolving preference of its consumers
An innovative culture that continuously produces new and inventive products
Low bargaining power of suppliers
Financial Stability over years
The company has a strong workforce of over 35000
The company has nearly 100 brands in its product portfolio
Above are the strengths in the SWOT Analysis of General Mills. The strengths of General Mills looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
General Mills Weaknesses
Risk associated with currency rate fluctuations is a concern
High dependence on US market for its revenues
Concentrated within few customers in the US market
These were the weaknesses in the General Mills SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Since creating meals and adapting to the flavor profiles of the local cuisine are notable considerations for entering a foreign market, General Mills has teamed up with Nestle to purvey its cereal to European markets as a direct challenge to Kellogg
Rising demand for cereals should be used to General Mills’ advantage
Higher penetration with smaller retailer customers in the US
Increasing older population (baby-boomers generation), potentially a new market for the company's products
Above we covered the opportunities in General Mills SWOT Analysis. The opportunities for any brand can include prospects of future growth.
General Mills Threats
Food prices are affected by fuel & commodity prices, which are increasing production costs
Private store brands and consumers’ increasing preference for less-processed, healthy food
The growth of Wal-Mart in the grocery food industry is of great concern for all existing business; in future it may even force suppliers of food to reduce their cost structure in an effort to reduce prices this will hamper revenues of General Mills
Unaware of lawsuits against them
The threats in the SWOT Analysis of General Mills are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to General Mills. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute