General Mills SWOT Analysis

General Mills is one of the leading brands in the food & beverages sector. General Mills SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of General Mills:

General Mills Strengths

1. A strong brand reputation allows chargingmore money for similar products thus increasing profits
2. Exerts considerable resources toward identifying the evolving preference of its consumers
3. An innovative culture that continuously produces new and inventive products
4. Low bargaining power of suppliers
5. Financial Stability over years
6. The company has a strong workforce of over 35000
7. The company has nearly 100 brands in its product portfolio

Above are the strengths in the SWOT Analysis of General Mills. The strengths of General Mills looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

General Mills Weaknesses

1. Risk associated with currency rate fluctuations is a concern
2. High dependence on US market for its revenues
3. Concentrated within few customers in the US market

These were the weaknesses in the General Mills SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

General Mills Opportunities

1. Since creating meals and adapting to the flavor profiles of the local cuisine are notable considerations for entering a foreign market, General Mills has teamed up with Nestle to purvey its cereal to European markets as a direct challenge to Kellogg
2. Rising demand for cereals should be used to General Mills’ advantage
3. Higher penetration with smaller retailer customers in the US
4. Increasing older population (baby-boomers generation), potentially a new market for the company's products

Above we covered the opportunities in General Mills SWOT Analysis. The opportunities for any brand can include prospects of future growth.

General Mills Threats

1. Food prices are affected by fuel & commodity prices, which are increasing production costs
2. Private store brands and consumers’ increasing preference for less-processed, healthy food
3. The growth of Wal-Mart in the grocery food industry is of great concern for all existing business; in future it may even force suppliers of food to reduce their cost structure in an effort to reduce prices this will hamper revenues of General Mills
4. Unaware of lawsuits against them

The threats in the SWOT Analysis of General Mills are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the General Mills SWOT analysis.

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About General Mills

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to General Mills. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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