McDonalds SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 22663

SWOT analysis of McDonalds analyses the brand/company with its strengths, weaknesses, opportunities & threats. In McDonalds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like McDonalds to benchmark its business & performance as compared to the competitors and industry. McDonalds is one of the leading brands in the food & beverages sector. The table below also lists the top McDonalds competitors and elaborates McDonalds market segmentation, target group, positioning & Unique Selling Proposition (USP).

McDonalds SWOT, Competitors, Marketing STP & Brand analysis Table
McDonalds Brand Analysis
Parent Company

McDonalds Corporation


Fast food eating joints


Food & Beverages

Tagline/ Slogan

I'm Loving it


McDonalds offers excellent food quality especially burgers and great quick service

McDonalds STP

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


McDonalds is a fun filled fast food joint the entire family to enjoy

McDonalds SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of McDonalds. Strengths are:

1.McDonalds is a hugely popular brand name and high brand loyalty

2. Variety of products offered by McDonalds including burgers, wraps, nuggets etc

3. Hygenic food preparation and quick service is provided to the customers

4. McDrive Drive-in service for motorists and car owners is an extremely innovative way of conducting fast food business

4. McDonalds has excellent advertising and marketing which makes it a top of the mind brand

5. Happy meal offered by McD is great attracting children especially with the toys

6. McDonalds is present across the world at more than 35000+ locations in more than 100 countries

7. More than 1.5 million are working with the company, including the franchisees

8. McCafe opened by McDonalds offers beverages accompany the food

9. The brand has been actively involved in sponsorships of global events

10. McDonalds has revolutionized the market with local products like Mc Aloo Tikki for India, Mc Arabia for Middle eastern countries etc


Here are the weaknesses in the McDonalds SWOT Analysis:

1.High fat and high calorie food claimed to be not good for health conscious people

2.McDonalds has often been invovled in lawsuits regarding environment, animal rights etc


Following are the Opportunities in McDonalds SWOT Analysis:

1. McDonalds can improve on the existing home delivery service

2. Get more innovative products for the vegetarian market in countries like India

3. McD centure into newer markan vets and open more locations


The threats in the SWOT Analysis of McDonalds are as mentioned:

1.Threat from other eating joints/restaurants, which can reduce McDonalds' market share

2.Health conscious people avoiding fast food

3. Being a global brand, the operations of McDonalds can be affected by recession, fluctuating economies etc

4. Constant vigilance from food regulatory bodies can affect business operations

McDonalds Competition

Below are the top 8 McDonalds competitors:


2.Pizza Hut



5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza

The brandguide table above concludes the McDonalds SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to McDonalds. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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