McDonalds SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of McDonalds analyses the brand/company with its strengths, weaknesses, opportunities & threats. In McDonalds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like McDonalds to benchmark its business & performance as compared to the competitors and industry. As of 2020, McDonalds is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top McDonalds competitors and includes McDonalds target market, segmentation, positioning & Unique Selling Proposition (USP).

McDonalds SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
McDonalds Brand Analysis
Parent Company

McDonalds Corporation


Fast food eating joints


Food & Beverages

Tagline/ Slogan

I'm Loving it


McDonalds offers excellent food quality especially burgers and great quick service

McDonalds STP
McDonalds Segmentation

People willing to have a hygienic and delicious non conventional meal at a restaurant

McDonalds Target Market

Children and youth from middle and upper class

McDonalds Positioning

McDonalds is a fun filled fast food joint the entire family to enjoy

McDonalds SWOT Analysis
McDonalds Strengths

Below are the Strengths in the SWOT Analysis of McDonalds:

1.McDonalds is a hugely popular brand name and high brand loyalty

2. Variety of products offered by McDonalds including burgers, wraps, nuggets etc

3. Hygenic food preparation and quick service is provided to the customers

4. McDrive Drive-in service for motorists and car owners is an extremely innovative way of conducting fast food business

4. McDonalds has excellent advertising and marketing which makes it a top of the mind brand

5. Happy meal offered by McD is great attracting children especially with the toys

6. McDonalds is present across the world at more than 35000+ locations in more than 100 countries

7. More than 1.5 million are working with the company, including the franchisees

8. McCafe opened by McDonalds offers beverages accompany the food

9. The brand has been actively involved in sponsorships of global events

10. McDonalds has revolutionized the market with local products like Mc Aloo Tikki for India, Mc Arabia for Middle eastern countries etc

McDonalds Weaknesses

Here are the weaknesses in the McDonalds SWOT Analysis:

1.High fat and high calorie food claimed to be not good for health conscious people

2.McDonalds has often been invovled in lawsuits regarding environment, animal rights etc

McDonalds Opportunities

Following are the Opportunities in McDonalds SWOT Analysis:

1. McDonalds can improve on the existing home delivery service

2. Get more innovative products for the vegetarian market in countries like India

3. McD centure into newer markan vets and open more locations

McDonalds Threats

The threats in the SWOT Analysis of McDonalds are as mentioned:

1.Threat from other eating joints/restaurants, which can reduce McDonalds' market share

2.Health conscious people avoiding fast food

3. Being a global brand, the operations of McDonalds can be affected by recession, fluctuating economies etc

4. Constant vigilance from food regulatory bodies can affect business operations

McDonalds Competition

Below are the top 8 McDonalds competitors:


2.Pizza Hut



5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa Johns Pizza

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to McDonalds. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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