Published in Food & Beverages category by MBA Skool Team
McDonald's is one of the leading brands in the food & beverages sector. McDonald's SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of McDonald's:
McDonald's is a hugely popular brand name and high brand loyalty
Variety of products offered by McDonald's including burgers, wraps, nuggets etc
Hygenic food preparation and quick service is provided to the customers
McDrive Drive-in service for motorists and car owners is an extremely innovative way of conducting fast food business
McDonald's has excellent advertising and marketing which makes it a top of the mind brand
Happy meal offered by McDonald's is great attracting children especially with the toys
McDonald's is present across the world at more than 38000+ locations in more than 100 countries
More than 1.5 million are working with the company, including the franchisees
McCafe opened by McDonald's offers beverages to accompany the food
The brand has been actively involved in sponsorships of global events
McDonald's has revolutionized the market with local products like McAloo Tikki for India, Mc Arabia for Middle eastern countries etc.
The company has been recognized as one of the most valuable brands in the world
McDonald's drives its visibility through celebrity endorsements, global event sponsorships, donations, charities etc.
Above are the strengths in the SWOT Analysis of McDonald's. The strengths of McDonald's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fast Food menu is served at McDonald's which is not highly preferred by health conscious people
McDonald's has often been involved in lawsuits regarding environment, animal rights etc.
The menu is limited for a lot of customers and hence they might lose out on customers
These were the weaknesses in the McDonald's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
McDonald's offers excellent food quality especially burgers and great quick service
People willing to have a hygienic and delicious meal at a restaurant
Children and youth from middle and upper class
McDonald's is a fun filled fast food joint the entire family to enjoy
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