KFC SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 22870

SWOT Analysis of KFC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Yum Brands  - KFC (Kentucky Fried Chicken)


Fast food eating joints


Food & Beverages

Tagline/ Slogan

Finger Licking Good; So Good; Nobody does chicken like KFC


KFC offers different varieties in chicken meals especially burgers



People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


KFC offers the best chicken burgers at affordable prices

KFC SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of KFC :

1.KFC is a hugely popular brand name in fast food and has high brand loyalty

2.High number of products are offered by KFC like burgers, chicken wings etc

3. Hygenic food, clean stores and quick service is a strong point for the brand

4. KFC has good advertising and marketing through TVCs, online ads, print media and OOH hoardings

5. Strong trademarks recipes makes its food standout

6. KFC has presence in more than 120 countries through 20,000+ stores

7. It has been recognized by several awards for its business operations worldwide


1.High fat and high calorie food not good for health conscious people

2.KFC has been criticised for allegedly causing harm to animals and environment, which hurt the brand image


1.Introduce better vegetarian products to tap the veg market

2.KFC can introduce home delivery as a regular service

3.Venture into newer markets and offer slightly budget friendly snacks

4.More spending on the resources and development as well as introducing new food items and products can boost KFC


1.Threat from other eating joints/restaurants can affect KFC's business

2. With the lifestyle of people changing due to growing awareness about healthier food people now look for something healthy, low calories and delicious at the same time

3. Globally, Kentucky Fried Chicken can face issues like fluctuating economies, recession, rising food prices etc

KFC Competition


Below are the 8 main KFC competitors :


2.Pizza Hut



5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza

The brandguide table above concludes the KFC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to KFC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: