KFC SWOT Analysis, USP & Competitors

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SWOT Analysis of KFC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KFC

Parent Company

Yum Brands  - KFC (Kentucky Fried Chicken)

Category

Fast food eating joints

Sector

Food Products

Tagline/ Slogan

Finger Licking Good; So Good; Nobody does chicken like KFC

USP

KFC offers different varieties in chicken meals especially burgers

KFC STP

Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

KFC offers the best chicken burgers at affordable prices

KFC SWOT Analysis

Strengths

1.KFC is a hugely popular brand name in fast food and has high brand loyalty

2.High number of products are offered by KFC like burgers, chicken wings etc

3. Hygenic food, clean stores and quick service is a strong point for the brand

4. KFC has good advertising and marketing through TVCs, online ads, print media and OOH hoardings

5. Strong trademarks recipes makes its food standout

6. KFC has presence in more than 120 countries through 20,000+ stores

7. It has been recognized by several awards for its business operations worldwide

Weaknesses

1.High fat and high calorie food not good for health conscious people

2.KFC has been criticised for allegedly causing harm to animals and environment, which hurt the brand image

Opportunities

1.Introduce better vegetarian products to tap the veg market

2.KFC can introduce home delivery as a regular service

3.Venture into newer markets and offer slightly budget friendly snacks

4.More spending on the resources and development as well as introducing new food items and products can boost KFC

Threats

1.Threat from other eating joints/restaurants can affect KFC's business

2. With the lifestyle of people changing due to growing awareness about healthier food people now look for something healthy, low calories and delicious at the same time

3. Globally, Kentucky Fried Chicken can face issues like fluctuating economies, recession, rising food prices etc

Competition

Competitors

1.McDonald's

2.Pizza Hut

3.Dominos

4.Subway

5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza


The table above concludes the KFC SWOT analysis along with its marketing and brand parameters.

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