Published in Food & Beverages category by MBA Skool Team
KFC is one of the leading brands in the food & beverages sector. KFC SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of KFC:
KFC is a hugely popular brand name in fast food and has high brand loyalty across the world
KFC offers a high number of products like burgers, chicken wings etc. along with their signature menu
Hygienic food, clean stores and quick service are strong points for the brand across all its locations
KFC has good advertising and marketing through TVCs, online ads, print media and OOH hoardings
Strong trademarks recipes makes its food standout
KFC has presence in more than 150 countries through 20,000+ stores
It has been recognized by several awards for its business operations worldwide
The company has an annual revenue of more than $25 billion
KFC creates customized and locally preferred food to target audiences across different geographies and cultures
The brand has a good digital marketing strategy and engages with its users via social media, video content, contests, discount coupons etc.
Above are the strengths in the SWOT Analysis of KFC. The strengths of KFC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition from other global food chain brands means limited market share growth
KFC has been criticized for allegedly causing harm to animals and environment, which hurt the brand image
These were the weaknesses in the KFC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
KFC offers different varieties in chicken meals especially burgers
People willing to have a hygienic and delicious non conventional meal at a restaurant
Children and youth from middle and upper class
KFC offers the best chicken burgers at affordable prices
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