KFC SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 28395

SWOT analysis of KFC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In KFC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like KFC to benchmark its business & performance as compared to the competitors and industry. KFC is one of the leading brands in the food & beverages sector. The table below also lists the top KFC competitors and elaborates KFC market segmentation, target group, positioning & Unique Selling Proposition (USP).

KFC SWOT, Competitors, Marketing STP & Brand analysis Table
KFC Brand Analysis
Parent Company

Yum Brands  - KFC (Kentucky Fried Chicken)


Fast food eating joints


Food & Beverages

Tagline/ Slogan

Finger Licking Good; So Good; Nobody does chicken like KFC


KFC offers different varieties in chicken meals especially burgers


People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


KFC offers the best chicken burgers at affordable prices

KFC SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of KFC. Strengths are:

1.KFC is a hugely popular brand name in fast food and has high brand loyalty

2.High number of products are offered by KFC like burgers, chicken wings etc

3. Hygenic food, clean stores and quick service is a strong point for the brand

4. KFC has good advertising and marketing through TVCs, online ads, print media and OOH hoardings

5. Strong trademarks recipes makes its food standout

6. KFC has presence in more than 120 countries through 20,000+ stores

7. It has been recognized by several awards for its business operations worldwide


Here are the weaknesses in the KFC SWOT Analysis:

1.High fat and high calorie food not good for health conscious people

2.KFC has been criticised for allegedly causing harm to animals and environment, which hurt the brand image


Following are the Opportunities in KFC SWOT Analysis:

1.Introduce better vegetarian products to tap the veg market

2.KFC can introduce home delivery as a regular service

3.Venture into newer markets and offer slightly budget friendly snacks

4.More spending on the resources and development as well as introducing new food items and products can boost KFC


The threats in the SWOT Analysis of KFC are as mentioned:

1.Threat from other eating joints/restaurants can affect KFC's business

2. With the lifestyle of people changing due to growing awareness about healthier food people now look for something healthy, low calories and delicious at the same time

3. Globally, Kentucky Fried Chicken can face issues like fluctuating economies, recession, rising food prices etc

KFC Competition

Below are the top 8 KFC competitors:


2.Pizza Hut



5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza

The brandguide table above concludes the KFC SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to KFC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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