Starbucks SWOT Analysis, USP & Competitors

Star Bucks

Parent Company

Star Bucks

Category

Coffee joints

Sector

Food & Beverages

Tagline/ Slogan

Romancing the bean

USP

Commitment to the highest quality coffee in the world

Starbucks STP

Segment

People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups

Positioning

A place where you can have a great coffee along with a great experience

Starbucks SWOT Analysis

Strengths

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3.Excellent ambience and service

4.Biggest and most popular coffee outlet in the world

5.Has own brands of food products and coffee

6.Globally most recognized brand name

7. One of the strongest franchises in the world with more than 6500 licenses shops in the world

Weaknesses

1.Expensive

2.Too crowded on weekends leads to loss of customers

3. Too focus on US domestic market.

4. Because of its perfectness of employee service, some employees complaints about the management which push them to always be perfect.

Opportunities

1.Introduce cheaper versions of coffee

2.Tap the smaller towns/cities

3. Could diverse their product not only in coffee.

4. Rising consumerism in emerging markets

Threats

1.Threat from existing coffee chains and fast food outlets

2.Dependent on Govt commodity rates

3. Global financial crisis which make peoples tend not to spend too much money.

4. Threats of substitute products and services include other drink items such as colas, teas or juices that are sold in retails.

5. Ill effects of coffee consumption.

Starbucks Competition

Competitors

1.Cafe Coffee Day

2.Barista Barista Lavazza

3.Mochas

4.Costa Coffee

5.Barista Lavazza