Starbucks SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Star Bucks

Star Bucks

Coffee joints

Food & Beverages

Romancing the bean

Commitment to the highest quality coffee in the world

People looking to go to have a coffee and snacks at a hangout place

Youth in the middle and higher income groups

A place where you can have a great coffee along with a great experience

Below are the Strengths in the SWOT Analysis of Starbucks:

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3.Excellent ambience and service

4.Biggest and most popular coffee outlet in the world

5.Has own brands of food products and coffee

6.Globally most recognized brand name

7. One of the strongest franchises in the world with more than 6500 licenses shops in the world

Here are the weaknesses in the Starbucks SWOT Analysis:

1.Expensive

2.Too crowded on weekends leads to loss of customers

3. Too focus on US domestic market.

4. Because of its perfectness of employee service, some employees complaints about the management which push them to always be perfect.

Following are the Opportunities in Starbucks SWOT Analysis:

1.Introduce cheaper versions of coffee

2.Tap the smaller towns/cities

3. Could diverse their product not only in coffee.

4. Rising consumerism in emerging markets

The threats in the SWOT Analysis of Starbucks are as mentioned:

1.Threat from existing coffee chains and fast food outlets

2.Dependent on Govt commodity rates

3. Global financial crisis which make peoples tend not to spend too much money.

4. Threats of substitute products and services include other drink items such as colas, teas or juices that are sold in retails.

5. Ill effects of coffee consumption.

Below are the top 5 Starbucks competitors:

1.Cafe Coffee Day

2.Barista Barista Lavazza

3.Mochas

4.Costa Coffee

5.Barista Lavazza