Published in Food & Beverages category by MBA Skool Team
Starbucks is one of the leading brands in the food & beverages sector. Starbucks SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Starbucks:
Starbucks has excellent brand name and brand visibility across the globe and is synonymous with coffee chains and related customer experience
The company has younger demographics as its customer base helping it becoming popular and achieve scale faster
Excellent ambience and service are the hallmarks of any Starbucks store
Starbucks is one of the most popular coffee outlets in the world and is popularly recognized
Starbucks has own brands of food products and coffee
Starbucks logo and name has high brand recall
The company is one of the strongest franchises in the world
The company is recognized as a dependable brand by customers across the world
Starbucks has a unique way of connecting with customers by writing by their names of the coffee cups which is part of the overall customer experience
Starbucks has extended globally in most of the major markets and has strong supply chain network which enables them to get their own ingredients maintaining the quality across the globe at the highest standards
The quality of their core offerings like Flat white, cappuccino, latte etc. is very high and people are ready to pay for the quality and ambience
May people prefer coffee while travelling, Starbucks gives proper experience with good quality cups for people who want to carry their coffee out during travel and walking.
Above are the strengths in the SWOT Analysis of Starbucks. The strengths of Starbucks looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Menu items at Starbucks are often perceived to be expensive as compared to other chains and local players
Starbucks is still rising in a lot of newer markets like India
Health conscious customers have started to move to more health based beverages
Being a global chain, sometimes the expectation ofprices and experience for local market can be very different from a market like US or UK
These were the weaknesses in the Starbucks SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Commitment to the highest quality coffee in the world
People looking to go to have a coffee and snacks at a hangout place
Youth in the middle and higher income groups
A place where you can have a great coffee along with a great experience
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