Starbucks SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: February 07, 2021

SWOT analysis of Starbucks analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Starbucks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Starbucks to benchmark its business & performance as compared to the competitors and industry. Starbucks is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Starbucks competitors and includes Starbucks target market, segmentation, positioning & Unique Selling Proposition (USP).

Starbucks SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Starbucks Brand Analysis
Parent Company



Coffee joints


Food & Beverages

Tagline/ Slogan

Bring on the day


Commitment to the highest quality coffee in the world

Starbucks STP
Starbucks Segmentation

People looking to go to have a coffee and snacks at a hangout place

Starbucks Target Market

Youth in the middle and higher income groups

Starbucks Positioning

A place where you can have a great coffee along with a great experience

Starbucks SWOT Analysis
Starbucks Strengths

Below are the Strengths in the SWOT Analysis of Starbucks:

1. Starbucks has excellent brand name and brand visibility

2. Huge young crowd as target group

3. Excellent ambience and service

4. Starbucks is one of the most popular coffee outlet in the world

5. Has own brands of food products and coffee

6. Globally most recognized brand name and logo

7. One of the strongest franchises in the world

8. Recognized as a dependable brand by customers across the world

9. Starbucks has a unique way of connecting with customers by writing by their names of the coffee cups

Starbucks Weaknesses

Here are the weaknesses in the Starbucks SWOT Analysis:

1. Menu items are often perceived to be expensive

2. Too crowded on weekends leads to loss of customers

3. Starbucks is still rising in a lot of newer markets like India

4. Health conscious customers have started to move to more health based beverages

Starbucks Opportunities

Following are the Opportunities in Starbucks SWOT Analysis:

1. Introduce cheaper versions of coffee

2. Starbucks can tap the smaller towns/cities in newer markets

3. Could diverse their product not only in coffee.

4. Rising consumerism in emerging markets

5. Home Delivery and Consumer products as during pandemic a lot of customers didn't go to office or outside

Starbucks Threats

The threats in the SWOT Analysis of Starbucks are as mentioned:

1. Threat from existing coffee chains and fast food outlets

2. Dependent on Government commodity rates

3. Global financial crisis which make peoples tend not to spend too much money.

4. Threats of substitute products and services include other drink items such as colas, teas or juices that are sold in retails.

5. Ill effects of coffee consumption.

6. Pandemic where people tend not to go out can severely impact business

Starbucks Competition

Below are the top 4 Starbucks competitors:

1. Cafe Coffee Day

2. Barista Lavazza

3. Mochas

4. Costa Coffee

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Starbucks. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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