Starbucks SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 17813

SWOT analysis of Starbucks analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Starbucks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Starbucks to benchmark its business & performance as compared to the competitors and industry. Starbucks is one of the leading brands in the food & beverages sector. The table below also lists the top Starbucks competitors and elaborates Starbucks market segmentation, target group, positioning & Unique Selling Proposition (USP).

Starbucks SWOT, Competitors, Marketing STP & Brand analysis Table

Star Bucks

Parent Company

Star Bucks


Coffee joints


Food & Beverages

Tagline/ Slogan

Romancing the bean


Commitment to the highest quality coffee in the world

Starbucks STP

People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups


A place where you can have a great coffee along with a great experience

Starbucks SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Starbucks. Strengths are:

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3.Excellent ambience and service

4.Biggest and most popular coffee outlet in the world

5.Has own brands of food products and coffee

6.Globally most recognized brand name

7. One of the strongest franchises in the world with more than 6500 licenses shops in the world


Here are the weaknesses in the Starbucks SWOT Analysis:


2.Too crowded on weekends leads to loss of customers

3. Too focus on US domestic market.

4. Because of its perfectness of employee service, some employees complaints about the management which push them to always be perfect.


Following are the Opportunities in Starbucks SWOT Analysis:

1.Introduce cheaper versions of coffee

2.Tap the smaller towns/cities

3. Could diverse their product not only in coffee.

4. Rising consumerism in emerging markets


The threats in the SWOT Analysis of Starbucks are as mentioned:

1.Threat from existing coffee chains and fast food outlets

2.Dependent on Govt commodity rates

3. Global financial crisis which make peoples tend not to spend too much money.

4. Threats of substitute products and services include other drink items such as colas, teas or juices that are sold in retails.

5. Ill effects of coffee consumption.

Starbucks Competition

Below are the top 5 Starbucks competitors:

1.Cafe Coffee Day

2.Barista Barista Lavazza


4.Costa Coffee

5.Barista Lavazza

The brandguide table above concludes the Starbucks SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Starbucks. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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