Starbucks SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Starbucks analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Starbucks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Starbucks to benchmark its business & performance as compared to the competitors and industry. As of 2020, Starbucks is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Starbucks competitors and includes Starbucks target market, segmentation, positioning & Unique Selling Proposition (USP).

Starbucks SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Star Bucks

Parent Company

Star Bucks


Coffee joints


Food & Beverages

Tagline/ Slogan

Romancing the bean


Commitment to the highest quality coffee in the world

Starbucks STP
Starbucks Segmentation

People looking to go to have a coffee and snacks at a hangout place

Starbucks Target Market

Youth in the middle and higher income groups

Starbucks Positioning

A place where you can have a great coffee along with a great experience

Starbucks SWOT Analysis
Starbucks Strengths

Below are the Strengths in the SWOT Analysis of Starbucks:

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3.Excellent ambience and service

4.Biggest and most popular coffee outlet in the world

5.Has own brands of food products and coffee

6.Globally most recognized brand name

7. One of the strongest franchises in the world with more than 6500 licenses shops in the world

Starbucks Weaknesses

Here are the weaknesses in the Starbucks SWOT Analysis:


2.Too crowded on weekends leads to loss of customers

3. Too focus on US domestic market.

4. Because of its perfectness of employee service, some employees complaints about the management which push them to always be perfect.

Starbucks Opportunities

Following are the Opportunities in Starbucks SWOT Analysis:

1.Introduce cheaper versions of coffee

2.Tap the smaller towns/cities

3. Could diverse their product not only in coffee.

4. Rising consumerism in emerging markets

Starbucks Threats

The threats in the SWOT Analysis of Starbucks are as mentioned:

1.Threat from existing coffee chains and fast food outlets

2.Dependent on Govt commodity rates

3. Global financial crisis which make peoples tend not to spend too much money.

4. Threats of substitute products and services include other drink items such as colas, teas or juices that are sold in retails.

5. Ill effects of coffee consumption.

Starbucks Competition

Below are the top 5 Starbucks competitors:

1.Cafe Coffee Day

2.Barista Barista Lavazza


4.Costa Coffee

5.Barista Lavazza

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Starbucks. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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