Toblerone SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Toblerone SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Toblerone, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toblerone to benchmark its business & performance as compared to the competitors, and make strategic improvements. Toblerone is one of the leading brands in the food & beverages sector.

The article below lists the Toblerone SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Toblerone SWOT Analysis:

SWOT Analysis of Toblerone

For Toblerone, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Toblerone Strengths

The strengths of Toblerone looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Toblerone :

1.Excellent brand name

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Unique Shape and packaging which makes toblerone stand out

Toblerone Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Toblerone SWOT Analysis:

1.Expensive chocolate

2.Not many varieties

Toblerone Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Toblerone SWOT Analysis:

1.Tap growing cities and retail chains in developing countries

2.Have more variety and smaller gift packages

Toblerone Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Toblerone are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people

Toblerone Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Toblerone:



3.Ferrero Rocher

Hence this concludes the Toblerone SWOT analysis.

Continue reading more about the brand/company.

About Toblerone


Parent Company

Kraft Foods




Food & Beverages

Tagline/ Slogan

Lose yourself in the toblerone triangle


Pyramid shaped honey and almond nougat Swiss chocolate

Toblerone STP

People looking to have high quality premium chocolate

Target Market

All age groups middle and upper class people


Premium global chocolate brand with a pyramid shape

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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