SWOT analysis of Toblerone analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toblerone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Toblerone to benchmark its business & performance as compared to the competitors and industry. As of 2020, Toblerone is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toblerone competitors and includes Toblerone target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Toblerone | |
| Parent Company |
Kraft Foods |
|---|---|
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Lose yourself in the toblerone triangle |
| USP |
Pyramid shaped honey and almond nougat Swiss chocolate |
| Toblerone STP | |
| Toblerone Segmentation |
People looking to have high quality premium chocolate |
| Toblerone Target Market |
All age groups middle and upper class people |
| Toblerone Positioning |
Premium global chocolate brand with a pyramid shape |
| Toblerone SWOT Analysis | |
| Toblerone Strengths |
Below are the Strengths in the SWOT Analysis of Toblerone: 1.Excellent brand name 2.High brand loyalty 3.Great taste and packaging 4.Highly regarded as a global chocolate brand 5.Unique Shape and packaging which makes toblerone stand out |
| Toblerone Weaknesses |
Here are the weaknesses in the Toblerone SWOT Analysis: 1.Expensive chocolate 2.Not many varieties |
| Toblerone Opportunities |
Following are the Opportunities in Toblerone SWOT Analysis: 1.Tap growing cities and retail chains in developing countries 2.Have more variety and smaller gift packages |
| Toblerone Threats |
The threats in the SWOT Analysis of Toblerone are as mentioned: 1.Other competing chocolate brands 2.Calorie conscious people |
| Toblerone Competition | |
| Competitors |
Below are the top 3 Toblerone competitors: 1.Lindt 3.Ferrero Rocher |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toblerone. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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