Toblerone SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Toblerone analyses the brand by its strengths, weaknesses, opportunities & threats. In Toblerone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toblerone to benchmark its business & performance as compared to the competitors. Toblerone is one of the leading brands in the food & beverages sector.

The table below lists the Toblerone SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toblerone competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Toblerone SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Kraft Foods




Food & Beverages

Tagline/ Slogan

Lose yourself in the toblerone triangle


Pyramid shaped honey and almond nougat Swiss chocolate

Toblerone STP

People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people


Premium global chocolate brand with a pyramid shape

SWOT Analysis of Toblerone
Toblerone Strengths

Below are the Strengths in the SWOT Analysis of Toblerone:

1.Excellent brand name

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Unique Shape and packaging which makes toblerone stand out

Toblerone Weaknesses

Here are the weaknesses in the Toblerone SWOT Analysis:

1.Expensive chocolate

2.Not many varieties

Toblerone Opportunities

Following are the Opportunities in Toblerone SWOT Analysis:

1.Tap growing cities and retail chains in developing countries

2.Have more variety and smaller gift packages

Toblerone Threats

The threats in the SWOT Analysis of Toblerone are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people

Toblerone Competition
Toblerone Competitors

Below are the top 3 competitors of Toblerone:



3.Ferrero Rocher

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toblerone. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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