Toblerone SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 12988

SWOT analysis of Toblerone analyses the brand/company with its strengths, weaknesses, opportunities & threats. Toblerone is one of the leading brands in the food & beverages sector. The table below also lists the top Toblerone competitors and elaborates Toblerone segmentation, targeting, positioning & USP.


Parent Company

Kraft Foods




Food & Beverages

Tagline/ Slogan

Lose yourself in the toblerone triangle


Pyramid shaped honey and almond nougat Swiss chocolate

Toblerone STP


People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people


Premium global chocolate brand with a pyramid shape

Toblerone SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toblerone. Strengths are:

1.Excellent brand name

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Unique Shape and packaging which makes toblerone stand out


Here are the weaknesses in the Toblerone SWOT Analysis:

1.Expensive chocolate

2.Not many varieties


Following are the Opportunities in Toblerone SWOT Analysis:

1.Tap growing cities and retail chains in developing countries

2.Have more variety and smaller gift packages


The threats in the SWOT Analysis of Toblerone are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people

Toblerone Competition


Below are the top 3 Toblerone competitors:



3.Ferrero Rocher

The brandguide table above concludes the Toblerone SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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