Toblerone SWOT Analysis, Competitors & USP
SWOT analysis of Toblerone analyses the brand by its strengths, weaknesses, opportunities & threats. In Toblerone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Toblerone to benchmark its business & performance as compared to the competitors. Toblerone is one of the leading brands in the food & beverages sector.
The table below lists the Toblerone SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toblerone competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
|
Toblerone | |
| Parent Company |
Kraft Foods |
|---|---|
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Lose yourself in the toblerone triangle |
| USP |
Pyramid shaped honey and almond nougat Swiss chocolate |
| Toblerone STP | |
| Segment |
People looking to have high quality premium chocolate |
| Target Group |
All age groups middle and upper class people |
| Positioning |
Premium global chocolate brand with a pyramid shape |
| SWOT Analysis of Toblerone | |
| Toblerone Strengths |
Below are the Strengths in the SWOT Analysis of Toblerone: 1.Excellent brand name 2.High brand loyalty 3.Great taste and packaging 4.Highly regarded as a global chocolate brand 5.Unique Shape and packaging which makes toblerone stand out |
| Toblerone Weaknesses |
Here are the weaknesses in the Toblerone SWOT Analysis: 1.Expensive chocolate 2.Not many varieties |
| Toblerone Opportunities |
Following are the Opportunities in Toblerone SWOT Analysis: 1.Tap growing cities and retail chains in developing countries 2.Have more variety and smaller gift packages |
| Toblerone Threats |
The threats in the SWOT Analysis of Toblerone are as mentioned: 1.Other competing chocolate brands 2.Calorie conscious people |
| Toblerone Competition | |
| Toblerone Competitors |
Below are the top 3 competitors of Toblerone: 1.Lindt 3.Ferrero Rocher |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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