SWOT analysis of Toblerone analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toblerone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Toblerone to benchmark its business & performance as compared to the competitors and industry. Toblerone is one of the leading brands in the food & beverages sector. The table below also lists the top Toblerone competitors and elaborates Toblerone market segmentation, target group, positioning & Unique Selling Proposition (USP).
|
Toblerone | |
| Parent Company |
Kraft Foods |
|---|---|
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Lose yourself in the toblerone triangle |
| USP |
Pyramid shaped honey and almond nougat Swiss chocolate |
| Toblerone STP | |
| Segment |
People looking to have high quality premium chocolate |
| Target Group |
All age groups middle and upper class people |
| Positioning |
Premium global chocolate brand with a pyramid shape |
| Toblerone SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toblerone. Strengths are: 1.Excellent brand name 2.High brand loyalty 3.Great taste and packaging 4.Highly regarded as a global chocolate brand 5.Unique Shape and packaging which makes toblerone stand out |
| Weaknesses |
Here are the weaknesses in the Toblerone SWOT Analysis: 1.Expensive chocolate 2.Not many varieties |
| Opportunities |
Following are the Opportunities in Toblerone SWOT Analysis: 1.Tap growing cities and retail chains in developing countries 2.Have more variety and smaller gift packages |
| Threats |
The threats in the SWOT Analysis of Toblerone are as mentioned: 1.Other competing chocolate brands 2.Calorie conscious people |
| Toblerone Competition | |
| Competitors |
Below are the top 3 Toblerone competitors: 1.Lindt 3.Ferrero Rocher |
The brandguide table above concludes the Toblerone SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toblerone. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
Search & Explore : BrandGuide
Write for Us!
Quizzes & Skills!
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Business Content
Top Companies Lists
All Sections on MBASkool
