Toblerone SWOT Analysis, Competitors & USP

Toblerone

Parent Company

Kraft Foods

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Lose yourself in the toblerone triangle

USP

Pyramid shaped honey and almond nougat Swiss chocolate

Toblerone STP

Segment

People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people

Positioning

Premium global chocolate brand with a pyramid shape

Toblerone SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toblerone. Strengths are:

1.Excellent brand name

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Unique Shape and packaging which makes toblerone stand out

Weaknesses

Here are the weaknesses in the Toblerone SWOT Analysis:

1.Expensive chocolate

2.Not many varieties

Opportunities

Following are the Opportunities in Toblerone SWOT Analysis:

1.Tap growing cities and retail chains in developing countries

2.Have more variety and smaller gift packages

Threats

The threats in the SWOT Analysis of Toblerone are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people

Toblerone Competition

Competitors

Below are the top 3 Toblerone competitors:

1.Lindt

2.Ghirardelli

3.Ferrero Rocher