Caterpillar SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Caterpillar SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Caterpillar, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Caterpillar to benchmark its business & performance as compared to the competitors, and make strategic improvements. Caterpillar is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Caterpillar SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Caterpillar SWOT Analysis:

SWOT Analysis of Caterpillar

For Caterpillar, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Caterpillar Strengths

The strengths of Caterpillar looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Caterpillar :

1. Superior Channel network throughout the world
2. Top notch Dealer service, which is the same everywhere
3. Strong portfolio of products to meet every application
4. It acquired three big companies like Bucyrus, EMD, and MWM which are already adding to the company’s top line

5. It has an employee base of over 150,000 employees

Caterpillar Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Caterpillar SWOT Analysis:

1. Europe accounts for nearly a quarter of Cat's total revenues; The current crisis, therefore, remains a concern
2. Falling sales in Africa and Middle East
3. US Real Estate Housing Market has fallen down

Caterpillar Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Caterpillar SWOT Analysis:

1. Higher construction and mining activity in the emerging markets
2. After the Bucyrus acquisition, Cat has a broader mining product range than closest competitor and mining giant Joy Global
3. Future trends such as natural-gas powered vehicles can provide Cat newer avenues

Caterpillar Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Caterpillar are as mentioned:

1. Stiff competition from Joy Global, which is upgrading and setting up new capacities in China
2. High inflation and construction slowdown in U.S. & China remains a challenge
3. Mining operations dependent upon material prices and political stability

Caterpillar Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Caterpillar:

1. Komatsu
2. Joy Global
3. CNH Global N.V.

Hence this concludes the Caterpillar SWOT analysis.

Continue reading more about the brand/company.

About Caterpillar

Caterpillar Overview
Parent Company

Caterpillar Inc.


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Earthmoving solutions for today's challenges; 48 Hours Part Service Anywhere in the world or Caterpillar Pays


They help customers’ needs with their equipment, distribution and product support system, and the continual introduction and updating of products; Its dealers worldwide are renowned for their top-notch service

Caterpillar STP

People or Organizations who need loaders, dozers, excavators, scrapers or trucks

Target Market

People or Organizations who need Equipments with quality, productivity and value to meet their toughest business challenges, and the capacity to exceed them


Caterpillar stays focused on delivering the quality of work your reputation depends on

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Caterpillar. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin