Caterpillar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Caterpillar analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Caterpillar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Caterpillar to benchmark its business & performance as compared to the competitors and industry. As of 2020, Caterpillar is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Caterpillar competitors and includes Caterpillar target market, segmentation, positioning & Unique Selling Proposition (USP).

Caterpillar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Caterpillar Brand Analysis
Parent Company

Caterpillar Inc.


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Earthmoving solutions for today's challenges; 48 Hours Part Service Anywhere in the world or Caterpillar Pays


They help customers’ needs with their equipment, distribution and product support system, and the continual introduction and updating of products; Its dealers worldwide are renowned for their top-notch service

Caterpillar STP
Caterpillar Segmentation

People or Organizations who need loaders, dozers, excavators, scrapers or trucks

Caterpillar Target Market

People or Organizations who need Equipments with quality, productivity and value to meet their toughest business challenges, and the capacity to exceed them

Caterpillar Positioning

Caterpillar stays focused on delivering the quality of work your reputation depends on

Caterpillar SWOT Analysis
Caterpillar Strengths

Below are the Strengths in the SWOT Analysis of Caterpillar:

1. Superior Channel network throughout the world
2. Top notch Dealer service, which is the same everywhere
3. Strong portfolio of products to meet every application
4. It acquired three big companies like Bucyrus, EMD, and MWM which are already adding to the company’s top line

5. It has an employee base of over 150,000 employees

Caterpillar Weaknesses

Here are the weaknesses in the Caterpillar SWOT Analysis:

1. Europe accounts for nearly a quarter of Cat's total revenues; The current crisis, therefore, remains a concern
2. Falling sales in Africa and Middle East
3. US Real Estate Housing Market has fallen down

Caterpillar Opportunities

Following are the Opportunities in Caterpillar SWOT Analysis:

1. Higher construction and mining activity in the emerging markets
2. After the Bucyrus acquisition, Cat has a broader mining product range than closest competitor and mining giant Joy Global
3. Future trends such as natural-gas powered vehicles can provide Cat newer avenues

Caterpillar Threats

The threats in the SWOT Analysis of Caterpillar are as mentioned:

1. Stiff competition from Joy Global, which is upgrading and setting up new capacities in China
2. High inflation and construction slowdown in U.S. & China remains a challenge
3. Mining operations dependent upon material prices and political stability

Caterpillar Competition

Below are the top 3 Caterpillar competitors:

1. Komatsu
2. Joy Global
3. CNH Global N.V.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Caterpillar. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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