Amazon is one of the leading brands in the IT & Technology sector. Amazon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amazon:
Quick Glance:
Above are the strengths in the SWOT Analysis of Amazon. The strengths of Amazon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Amazon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Amazon SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Amazon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Amazon SWOT analysis.
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About Amazon
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Amazon Overview | |
---|---|
Parent Company |
Amazon.com Inc |
Category |
Website-online shopping |
Sector | |
Tagline/ Slogan |
Work hard. Have fun. Make history; Earths largest book store |
USP |
Amazon is a trusted brand providing online shopping experience for customers |
Amazon STP | |
Segmentation |
Internet users who want to shop and view content |
Target Market |
Internet users relying on internet for shopping and other transactions from middle & upper middle class |
Positioning |
Amazon is positioned as a global online market place which facilitates shopping through a customized user shopping experience |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Amazon. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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