Published in IT & Technology category by MBA Skool Team
Amazon is one of the leading brands in the IT & Technology sector. Amazon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amazon:
Amazon is one of the leading ecommerce companies in the world and is competing with major retail players across the globe
Amazon's business is also diversified into cloud computing, artificial intelligence & streaming digital content (OTT platform)
The company has a vast customer base due to international presence in more than 20 countries
Amazon provides customized user shopping experience based on customer needs & budget
The company has over 1 million employees in its workforce in more than 20 countries
Strong brand image of Amazon owing to excellent marketing and branding activities
Amazon drives its advertising through online ads, TVCs, print ads etc.
It is one of the largest tech retailers in the world
Amazon Prime is one of the fastest growing online content OTT platform provider giving music, movies & entertainment
During Pandemic, online content providers like amazon prime have gained a lot with movies releasing directly on the platform
Amazon also has diversified into cloud hosting solutions which has added significantly to the revenue and brand image
Amazon's product line includes Amazon Prime, Alexa, FireTV stick, Audible, AWS, Kindle etc.
The company's warehousing & logistics are one of the most admired & streamlined operations & processes in the world
Amazon has acquired lot of companies globally to grow in local markets
The retailer has adopted relevant strategy for different markets making sure that it meets the need for each market
Above are the strengths in the SWOT Analysis of Amazon. The strengths of Amazon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means limited market share growth for Amazon
Heavy investments in advertising and discounting affecting margins
It has heavily dependent on local players and stakeholders for the supply chain and distribution
Due to Amazon's diversification, a lot of competitors in different lines of business like ecommerce, cloud, content etc.
These were the weaknesses in the Amazon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Work hard. Have fun. Make history; Earths largest book store
Amazon is a trusted brand providing online shopping experience for customers
Internet users who want to shop and view content
Internet users relying on internet for shopping and other transactions from middle & upper middle class
Amazon is positioned as a global online market place which facilitates shopping through a customized user shopping experience
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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