TripAdvisor SWOT Analysis, Competitors & USP

TripAdvisor SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of TripAdvisor, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TripAdvisor to benchmark its business & performance as compared to the competitors, and make strategic improvements. TripAdvisor is one of the leading brands in the IT & Technology sector.

The article below lists the TripAdvisor SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the TripAdvisor SWOT Analysis:

SWOT Analysis of TripAdvisor

For TripAdvisor, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

TripAdvisor Strengths

The strengths of TripAdvisor looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of TripAdvisor :

1. Strong international presence in 45 countries like U.S., U.K., India, France, Germany etc

2. It has 300 million + unique monthly visitors

3. Feature like “Just For You” which offers personalized recommendations help in its customer retention strategy

4. Prominent acquisitions have made it a strong brand

5. Nearly 3000 people are a part of the organization

6. It is a pioneer in Hotel and flights booking, Vacation rentals, Restaurant finding, Travel guides

TripAdvisor Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TripAdvisor SWOT Analysis:

1. Theft of email addresses from its database  creates a sense of insecurity among its customer

2.Controversies regarding the validity of reviews done about hotels put a question mark on its core value proposition

TripAdvisor Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TripAdvisor SWOT Analysis:

1.Acquisition of online travel booking portals to expand its portfolio

2.Myster guest surveys to have honest reviews about hotels

3. Expanding tourism worldwide and people reading more reviews can boost the brand

TripAdvisor Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TripAdvisor are as mentioned:

1.Popularity of online travel portals like Make my trip and Yatra erodes away a significant market share in India

2. Combo packages of flight plus hotel offered by various portals is a big threat

TripAdvisor Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of TripAdvisor:

1.Trivago

2. Hotelscompare

3.Hotelscombined

4.Makemytrip

5.Expedia

Hence this concludes the TripAdvisor SWOT analysis.

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About TripAdvisor

TripAdvisor Overview
Parent Company	TripAdvisor LLC
Category	Ecommerce
Sector	IT & Technology
Tagline	Plan and book your perfect trip/Reviews from our community
USP	Brand awareness and its reach in India
TripAdvisor STP
Segmentation	Travelers who prefer online booking
Target Market	Middle to high income travelers who prefer online mode of transaction
Positioning	One stop portal for various travel products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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