TripAdvisor SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of TripAdvisor analyses the brand by its strengths, weaknesses, opportunities & threats. In TripAdvisor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TripAdvisor to benchmark its business & performance as compared to the competitors. TripAdvisor is one of the leading brands in the IT & Technology sector.

The table below lists the TripAdvisor SWOT (Strengths, Weaknesses, Opportunities, Threats), top TripAdvisor competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

TripAdvisor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TripAdvisor Brand Analysis
Parent Company

TripAdvisor LLC

Category

Ecommerce

Sector

IT & Technology

Tagline

Plan and book your perfect trip/Reviews from our community

USP

Brand awareness and its reach in India

TripAdvisor STP
Segment

Travelers who prefer online booking

Target Group

Middle to high income travelers who prefer online mode of transaction

Positioning

One stop portal for various travel products

SWOT Analysis of TripAdvisor
TripAdvisor Strengths

Below are the Strengths in the SWOT Analysis of TripAdvisor:

1. Strong international presence in 45 countries like U.S., U.K., India, France, Germany etc

2. It has 300 million + unique monthly visitors

3. Feature like “Just For You” which offers personalized recommendations help in its customer retention strategy

4. Prominent acquisitions have made it a strong brand

5. Nearly 3000 people are a part of the organization

6. It is a pioneer in Hotel and flights booking, Vacation rentals, Restaurant finding, Travel guides

TripAdvisor Weaknesses

Here are the weaknesses in the TripAdvisor SWOT Analysis:

1. Theft of email addresses from its database  creates a sense of insecurity among its customer

2.Controversies regarding the validity of reviews done about hotels put a question mark on its core value proposition

TripAdvisor Opportunities

Following are the Opportunities in TripAdvisor SWOT Analysis:

1.Acquisition of online travel booking portals to expand its portfolio

2.Myster guest surveys to have honest reviews about hotels

3. Expanding tourism worldwide and people reading more reviews can boost the brand

TripAdvisor Threats

The threats in the SWOT Analysis of TripAdvisor are as mentioned:

1.Popularity of online travel portals like Make my trip and Yatra erodes away a significant market share in India

2. Combo packages of flight plus hotel offered by various portals is a big threat

TripAdvisor Competition
TripAdvisor Competitors

Below are the top 5 competitors of TripAdvisor:

1.Trivago

2. Hotelscompare

3.Hotelscombined

4.Makemytrip

5.Expedia


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TripAdvisor. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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