TripAdvisor SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 10023

SWOT Analysis of TripAdvisor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

TripAdvisor LLC




IT & Technology


Plan and book your perfect trip/Reviews from our community


Brand awareness and its reach in India

TripAdvisor STP


Travelers who prefer online booking

Target Group

Middle to high income travelers who prefer online mode of transaction


One stop portal for various travel products

TripAdvisor SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TripAdvisor :

1. Strong international presence in 45 countries like U.S., U.K., India, France, Germany etc

2. It has 300 million + unique monthly visitors

3. Feature like “Just For You” which offers personalized recommendations help in its customer retention strategy

4. Prominent acquisitions have made it a strong brand

5. Nearly 3000 people are a part of the organization

6. It is a pioneer in Hotel and flights booking, Vacation rentals, Restaurant finding, Travel guides


1. Theft of email addresses from its database  creates a sense of insecurity among its customer

2.Controversies regarding the validity of reviews done about hotels put a question mark on its core value proposition


1.Acquisition of online travel booking portals to expand its portfolio

2.Myster guest surveys to have honest reviews about hotels

3. Expanding tourism worldwide and people reading more reviews can boost the brand


1.Popularity of online travel portals like Make my trip and Yatra erodes away a significant market share in India

2. Combo packages of flight plus hotel offered by various portals is a big threat

TripAdvisor Competition


Below are the 5 main TripAdvisor competitors :


2. Hotelscompare




The brandguide table above concludes the TripAdvisor SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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