Published in IT & Technology category by MBA Skool Team
TripAdvisor is one of the leading brands in the IT & Technology sector. TripAdvisor SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of TripAdvisor:
Strong international presence in 45 countries like U.S., U.K., India, France, Germany etc
It has 300 million + unique monthly visitors
Feature like “Just For You” which offers personalized recommendations help in its customer retention strategy
Prominent acquisitions have made it a strong brand
Nearly 3000 people are a part of the organization
It is a pioneer in Hotel and flights booking, Vacation rentals, Restaurant finding, Travel guides
Above are the strengths in the SWOT Analysis of TripAdvisor. The strengths of TripAdvisor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Theft of email addresses from its databasecreates a sense of insecurity among its customer
Controversies regarding the validity of reviews done about hotels put a question mark on its core value proposition
These were the weaknesses in the TripAdvisor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Plan and book your perfect trip/Reviews from our community
Brand awareness and its reach in India
Travelers who prefer online booking
Middle to high income travelers who prefer online mode of transaction
One stop portal for various travel products
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to TripAdvisor. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute