SWOT Analysis of Instagram with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Parent Company |
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Category |
Mobile Application |
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Sector |
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Tagline/ Slogan |
Capture and Share the World's Moments |
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USP |
Instagram’s appeal - toning photos with its selection of mulitple filters |
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Instagram STP |
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Segment |
People wanting to share photos & videos online |
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Target Group |
All internet users |
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Positioning |
Instagram is a fast, beautiful and fun way to share your life with friends and family |
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Instagram SWOT Analysis |
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Strengths |
1. Ease of posting across multiple platforms (Facebook, Twitter, Google+, etc.) 5. High quality employees 6. Availability of filters helps users to make their photos unique, event stylized 7. Direct Messaging (Instagram Direct) – instead of messaging to the world, you can message and even in a way engage in a picture conversation directly. 8. Strong backing of parent company |
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Weaknesses |
1. Privacy has been raised as an issue by certain users 2. Many similar social media platforms means limited market share growth |
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Opportunities |
1. Product extension can boost presence 2. Increasing internet penetration & number of smartphone users 4. More advertising & marketing can increase product awareness |
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Threats |
1. Entry barriers are less and hence other players can easily enter |
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Instagram Competition |
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Competitors |
1. Pinterest |
The brandguide table above concludes the Instagram SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Instagram. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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