Instagram SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: October 02, 2021

SWOT analysis of Instagram analyses the brand by its strengths, weaknesses, opportunities & threats. In Instagram SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Instagram to benchmark its business & performance as compared to the competitors. Instagram is one of the leading brands in the IT & Technology sector.

The table below lists the Instagram SWOT (Strengths, Weaknesses, Opportunities, Threats), top Instagram competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Instagram SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Instagram Brand Analysis
Parent Company



Mobile Application


IT & Technology

Tagline/ Slogan

Capture and Share the World's Moments


Instagram’s appeal - toning photos with its selection of multiple filters

Instagram STP

People wanting to share photos & videos online

Target Group

All internet users


Instagram is a fast, beautiful and fun way to share your life with friends and family

SWOT Analysis of Instagram
Instagram Strengths

Below are the Strengths in the SWOT Analysis of Instagram:

1. Instagram is one of the most popular social media platforms which gives the ease of posting photos & videos across multiple platforms

2. Instagram has a user base of more than a billion registered users

3. It is one of the first social media exclusively for photos & videos, which shows its innovation

4. Instagram can leverage the strengths of its parent company ‘Facebook’

5. Being a part of Facebook, the company has a strong talent pool which has helped the brand grow further

6. Instagram's availability of filters helps users to make their photos unique, event stylized

7. With direct Messaging (Instagram Direct), instead of messaging to everyone, users can message and even in a way engage in a picture conversation directly

8. Over 40 billion photos have been posted on Instagram

9. The website & app operates with more than 30 different global languages

10. Features like Reels, Co-Watching have enabled people to share videos and live streaming feeds on the platform

11. Almost all major companies and celebrities across the world use Instagram as medium to promote themselves

Instagram Weaknesses

Here are the weaknesses in the Instagram SWOT Analysis:

1. Privacy & data leaks has been raised as an issue by certain Instagram users

2. Many similar social media platforms means limited market share growth

Instagram Opportunities

Following are the Opportunities in Instagram SWOT Analysis:

1. Product extension can boost presence of Instagram

2. Increasing internet penetration & number of smartphone users

3. Rapid technological development can help the brand grow

4. More advertising & marketing can increase product awareness

Instagram Threats

The threats in the SWOT Analysis of Instagram are as mentioned:

1. Entry barriers are lesser for internet based businesses and hence other players can easily enter

2. Continuous innovation is needed to engage users; else users get bored of this application

3. Intense competition can erode the user engagement of Instagram

Instagram Competition
Instagram Competitors

Below are the top 9 competitors of Instagram:

1. Twitter

2. Facebook

3. Snapchat

4. Whatsapp

5. Pinterest

6. Google

7. Microsoft

8. Youtube

9. WeChat

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Instagram. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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