Instagram SWOT Analysis, Competitors & USP

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SWOT Analysis of Instagram with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Instagram

Parent Company

Facebook

Category

Mobile Application

Sector

IT & Technology

Tagline/ Slogan

Capture and Share the World's Moments

USP

Instagram’s appeal - toning photos with its selection of mulitple filters

Instagram STP

Segment

People wanting to share photos & videos online

Target Group

All internet users

Positioning

Instagram is a fast, beautiful and fun way to share your life with friends and family

Instagram SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Instagram :

1. Instagram gives the ease of posting across multiple platforms (Facebook, Twitter, Google+, etc.)

2. Instagram has a user base of more than 800 million registered users

3. It is one of the first social media exclusively for photos & videos, which shows its innovation

4. Instagram can leverage the strengths of its parent company ‘Facebook’-deep pockets

5. Being a part of Facebook, the company has a strong talent pool

6. Instagram's availability of filters helps users to make their photos unique, event stylized

7. Direct Messaging (Instagram Direct) – instead of messaging to the world, you can message and even in a way engage in a picture conversation directly.

8. Strong backing of parent company ensure good financial support & constant innovation

9. Over 40 billion photos have been posted on Instagram

Weaknesses

1. Privacy & data leaks has been raised as an issue by certain Instagram users

2. Many similar social media platforms means limited market share growth

Opportunities

1. Product extension can boost presence of Instagram

2. Increasing internet penetration & number of smartphone users

3. Rapid technological development can help the brand grow

4. More advertising & marketing can increase product awareness

Threats

1. Entry barriers are lesser for internet based businesses and hence other players can easily enter

2. Continuous innovation is needed to engage users; else users get bored of this application

3. Intense competition can erode the user engagement of Instagram

Instagram Competition

Competitors

Below are the 9 main Instagram competitors :

1. Twitter

2. Facebook

3. Snapchat

4. Whatsapp

5. Pinterest

6. Google

7. Microsoft

8. Youtube

9. WeChat


The brandguide table above concludes the Instagram SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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