Instagram SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 6448

SWOT Analysis of Instagram with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Mobile Application


IT & Technology

Tagline/ Slogan

Capture and Share the World's Moments


Instagram’s appeal - toning photos with its selection of mulitple filters

Instagram STP


People wanting to share photos & videos online

Target Group

All internet users


Instagram is a fast, beautiful and fun way to share your life with friends and family

Instagram SWOT Analysis


1. Ease of posting across multiple platforms (Facebook, Twitter, Google+, etc.)
2. User base – 300+ Million monthly active users
3. Innovation – First social media exclusively for photos
4. Can leverage the strengths of its parent company ‘Facebook’-deep pockets

5. High quality employees

6. Availability of filters helps users to make their photos unique, event stylized

7. Direct Messaging (Instagram Direct) – instead of messaging to the world, you can message and even in a way engage in a picture conversation directly.

8. Strong backing of parent company


1. Privacy has been raised as an issue by certain users

2. Many similar social media platforms means limited market share growth


1. Product extension can boost presence

2. Increasing internet penetration & number of smartphone users
3. Rapid technological development

4. More advertising & marketing can increase product awareness


1. Entry barriers are less and hence other players can easily enter
2. Continuous innovation is needed to engage users; else users get bored of this application
3. Intense competition

Instagram Competition


1. Pinterest
2. Mobli
3. 23Snaps
4. Hipstomatic

The brandguide table above concludes the Instagram SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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