Instagram SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 12314

SWOT analysis of Instagram analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Instagram SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Instagram to benchmark its business & performance as compared to the competitors and industry. Instagram is one of the leading brands in the IT & Technology sector. The table below also lists the top Instagram competitors and elaborates Instagram market segmentation, target group, positioning & Unique Selling Proposition (USP).

Instagram SWOT, Competitors, Marketing STP & Brand analysis Table
Instagram Brand Analysis
Parent Company



Mobile Application


IT & Technology

Tagline/ Slogan

Capture and Share the World's Moments


Instagram’s appeal - toning photos with its selection of mulitple filters

Instagram STP

People wanting to share photos & videos online

Target Group

All internet users


Instagram is a fast, beautiful and fun way to share your life with friends and family

Instagram SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Instagram. Strengths are:

1. Instagram gives the ease of posting across multiple platforms (Facebook, Twitter, Google+, etc.)

2. Instagram has a user base of more than 800 million registered users

3. It is one of the first social media exclusively for photos & videos, which shows its innovation

4. Instagram can leverage the strengths of its parent company ‘Facebook’-deep pockets

5. Being a part of Facebook, the company has a strong talent pool

6. Instagram's availability of filters helps users to make their photos unique, event stylized

7. Direct Messaging (Instagram Direct) – instead of messaging to the world, you can message and even in a way engage in a picture conversation directly.

8. Strong backing of parent company ensure good financial support & constant innovation

9. Over 40 billion photos have been posted on Instagram


Here are the weaknesses in the Instagram SWOT Analysis:

1. Privacy & data leaks has been raised as an issue by certain Instagram users

2. Many similar social media platforms means limited market share growth


Following are the Opportunities in Instagram SWOT Analysis:

1. Product extension can boost presence of Instagram

2. Increasing internet penetration & number of smartphone users

3. Rapid technological development can help the brand grow

4. More advertising & marketing can increase product awareness


The threats in the SWOT Analysis of Instagram are as mentioned:

1. Entry barriers are lesser for internet based businesses and hence other players can easily enter

2. Continuous innovation is needed to engage users; else users get bored of this application

3. Intense competition can erode the user engagement of Instagram

Instagram Competition

Below are the top 9 Instagram competitors:

1. Twitter

2. Facebook

3. Snapchat

4. Whatsapp

5. Pinterest

6. Google

7. Microsoft

8. Youtube

9. WeChat

The brandguide table above concludes the Instagram SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Instagram. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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