Instagram SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: October 02, 2021

Instagram SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Instagram, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Instagram to benchmark its business & performance as compared to the competitors, and make strategic improvements. Instagram is one of the leading brands in the IT & Technology sector.

The article below lists the Instagram SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Instagram SWOT Analysis:

SWOT Analysis of Instagram

For Instagram, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Instagram Strengths

The strengths of Instagram looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Instagram :

1. Instagram is one of the most popular social media platforms which gives the ease of posting photos & videos across multiple platforms

2. Instagram has a user base of more than a billion registered users

3. It is one of the first social media exclusively for photos & videos, which shows its innovation

4. Instagram can leverage the strengths of its parent company ‘Facebook’

5. Being a part of Facebook, the company has a strong talent pool which has helped the brand grow further

6. Instagram's availability of filters helps users to make their photos unique, event stylized

7. With direct Messaging (Instagram Direct), instead of messaging to everyone, users can message and even in a way engage in a picture conversation directly

8. Over 40 billion photos have been posted on Instagram

9. The website & app operates with more than 30 different global languages

10. Features like Reels, Co-Watching have enabled people to share videos and live streaming feeds on the platform

11. Almost all major companies and celebrities across the world use Instagram as medium to promote themselves

Instagram Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Instagram SWOT Analysis:

1. Privacy & data leaks has been raised as an issue by certain Instagram users

2. Many similar social media platforms means limited market share growth

Instagram Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Instagram SWOT Analysis:

1. Product extension can boost presence of Instagram

2. Increasing internet penetration & number of smartphone users

3. Rapid technological development can help the brand grow

4. More advertising & marketing can increase product awareness

Instagram Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Instagram are as mentioned:

1. Entry barriers are lesser for internet based businesses and hence other players can easily enter

2. Continuous innovation is needed to engage users; else users get bored of this application

3. Intense competition can erode the user engagement of Instagram

Instagram Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Instagram:

1. Twitter

2. Facebook

3. Snapchat

4. Whatsapp

5. Pinterest

6. Google

7. Microsoft

8. Youtube

9. WeChat

Hence this concludes the Instagram SWOT analysis.

Continue reading more about the brand/company.

About Instagram

Instagram Overview
Parent Company



Mobile Application


IT & Technology

Tagline/ Slogan

Capture and Share the World's Moments


Instagram’s appeal - toning photos with its selection of multiple filters

Instagram STP

People wanting to share photos & videos online

Target Market

All internet users


Instagram is a fast, beautiful and fun way to share your life with friends and family

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Instagram. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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