SWOT Analysis of Instagram with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Parent Company |
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Category |
Mobile Application |
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Sector |
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Tagline/ Slogan |
Capture and Share the World's Moments |
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USP |
Instagram’s appeal - toning photos with its selection of mulitple filters |
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Instagram STP |
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Segment |
People wanting to share photos & videos online |
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Target Group |
All internet users |
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Positioning |
Instagram is a fast, beautiful and fun way to share your life with friends and family |
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Instagram SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Instagram : 1. Instagram gives the ease of posting across multiple platforms (Facebook, Twitter, Google+, etc.) 2. Instagram has a user base of more than 800 million registered users 3. It is one of the first social media exclusively for photos & videos, which shows its innovation 4. Instagram can leverage the strengths of its parent company ‘Facebook’-deep pockets 5. Being a part of Facebook, the company has a strong talent pool 6. Instagram's availability of filters helps users to make their photos unique, event stylized 7. Direct Messaging (Instagram Direct) – instead of messaging to the world, you can message and even in a way engage in a picture conversation directly. 8. Strong backing of parent company ensure good financial support & constant innovation 9. Over 40 billion photos have been posted on Instagram |
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Weaknesses |
1. Privacy & data leaks has been raised as an issue by certain Instagram users 2. Many similar social media platforms means limited market share growth |
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Opportunities |
1. Product extension can boost presence of Instagram 2. Increasing internet penetration & number of smartphone users 3. Rapid technological development can help the brand grow 4. More advertising & marketing can increase product awareness |
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Threats |
1. Entry barriers are lesser for internet based businesses and hence other players can easily enter 2. Continuous innovation is needed to engage users; else users get bored of this application 3. Intense competition can erode the user engagement of Instagram |
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Instagram Competition |
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Competitors |
Below are the 9 main Instagram competitors : 1. Twitter 2. Facebook 3. Snapchat 4. Whatsapp 5. Pinterest 6. Google 7. Microsoft 8. Youtube 9. WeChat |
The brandguide table above concludes the Instagram SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Instagram. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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