Published in IT & Technology category by MBA Skool Team
Instagram is one of the leading brands in the IT & Technology sector. Instagram SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Instagram:
Instagram is one of the most popular social media platforms which gives the ease of posting photos & videos across multiple platforms
Instagram has a user base of more than a billion registered users
It is one of the first social media exclusively for photos & videos, which shows its innovation
Instagram can leverage the strengths of its parent company ‘Facebook’
Being a part of Facebook, the company has a strong talent pool which has helped the brand grow further
Instagram's availability of filters helps users to make their photos unique, event stylized
With direct Messaging (Instagram Direct), instead of messaging to everyone, users can message and even in a way engage in a picture conversation directly
Over 40 billion photos have been posted on Instagram
The website & app operates with more than 30 different global languages
Features like Reels, Co-Watching have enabled people to share videos and live streaming feeds on the platform
Almost all major companies and celebrities across the world use Instagram as medium to promote themselves
Above are the strengths in the SWOT Analysis of Instagram. The strengths of Instagram looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Privacy & data leaks has been raised as an issue by certain Instagram users
Many similar social media platforms means limited market share growth
These were the weaknesses in the Instagram SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Instagram’s appeal - toning photos with its selection of multiple filters
People wanting to share photos & videos online
All internet users
Instagram is a fast, beautiful and fun way to share your life with friends and family
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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