Published in IT & Technology category by MBA Skool Team
WeChat is one of the leading brands in the IT & Technology sector. WeChat SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of WeChat:
Wechat is completely free, it's not a trial for one year then you have to pay like whatsapp
Wechat users can broadcast messages to groups, follow brands, share photos and videos, and connect to new users through location services
The voice messaging feature is especially popular among Chinese speakers
Wechat can find people nearby and allow you to message them so you can get to know new people
Marketers like Wechat because messages passed among contacts on this platform are more likely to be viewed
Wechat has a feature called moments which is like a timeline for you to post statuses and photos...absent in Whatsapp
Wechat supports signing in with a user ID and a password unlike Whatsapp where you can only sign in using your phone number
High awareness having more than 900 million active users
Above are the strengths in the SWOT Analysis of WeChat. The strengths of WeChat looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Allegations of security over privacy of data is a concern for WeChat
Intense competition means limited market share
These were the weaknesses in the WeChat SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
WeChat is one of the most popular Chinese social media platform and has an availability of the feature ‘moments’
Customers who need personalized messenger application (Relatively younger segment)
All Internet Users in China
WeChat is connecting a billion people just got more personal
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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