WeChat SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of WeChat analyses the brand by its strengths, weaknesses, opportunities & threats. In WeChat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like WeChat to benchmark its business & performance as compared to the competitors. WeChat is one of the leading brands in the IT & Technology sector.

The table below lists the WeChat SWOT (Strengths, Weaknesses, Opportunities, Threats), top WeChat competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

WeChat SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
WeChat Brand Analysis
Parent Company

Tencent Holdings Ltd.




IT & Technology

Tagline/ Slogan

The new way to connect


WeChat is one of the most popular Chinese social media platform and has an availability of the feature ‘moments’

WeChat STP

Customers who need personalized messenger application (Relatively younger segment)

Target Group

All Internet Users in China


WeChat is connecting a billion people just got more personal

SWOT Analysis of WeChat
WeChat Strengths

Below are the Strengths in the SWOT Analysis of WeChat:

1. Wechat is completely free, it's not a trial for one year then you have to pay like whatsapp

2. Wechat users can broadcast messages to groups, follow brands, share photos and videos, and connect to new users through location services

3. The voice messaging feature is especially popular among Chinese speakers

4. Wechat can find people nearby and allow you to message them so you can get to know new people

5. Marketers like Wechat because messages passed among contacts on this platform are more likely to be viewed

6. Wechat has a feature called moments which is like a timeline for you to post statuses and photos...absent in Whatsapp

7. Wechat supports signing in with a user ID and a password unlike Whatsapp where you can only sign in using your phone number

8. High awareness having more than 900 million active users

WeChat Weaknesses

Here are the weaknesses in the WeChat SWOT Analysis:

1. Allegations of security over privacy of data is a concern for WeChat

2. Intense competition means limited market share

WeChat Opportunities

Following are the Opportunities in WeChat SWOT Analysis:

1. Opportunity to expand globally to many countries

2. Rapid technological development can help WeChat have a higher penetration

3. Service expansion – Opportunity to expand to new services

4. Increasing internet penetration and number of smartphone users

WeChat Threats

The threats in the SWOT Analysis of WeChat are as mentioned:

1. Intense competition from other social media platforms

2. Changes in government regulation can restrict usage of apps & services like WeChat

3. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

4. Availability of substitute products and services can reduce its usage

WeChat Competition
WeChat Competitors

Below are the top 9 competitors of WeChat:

1. Viber

2. Whatsapp

3. Line

4. Skype

5. Telegram

6. Facebook

7. Instagram

8. Snapchat

9. Twitter

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to WeChat. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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