WeChat SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 7650

SWOT analysis of WeChat analyses the brand/company with its strengths, weaknesses, opportunities & threats. In WeChat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like WeChat to benchmark its business & performance as compared to the competitors and industry. WeChat is one of the leading brands in the IT & Technology sector. The table below also lists the top WeChat competitors and elaborates WeChat market segmentation, target group, positioning & Unique Selling Proposition (USP).

WeChat SWOT, Competitors, Marketing STP & Brand analysis Table
WeChat Brand Analysis
Parent Company

Tencent Holdings Ltd.

Category

Application

Sector

IT & Technology

Tagline/ Slogan

The new way to connect

USP

WeChat is one of the most popular Chinese social media platform and has an availability of the feature ‘moments’

WeChat STP
Segment

Customers who need personalized messenger application (Relatively younger segment)

Target Group

All Internet Users in China

Positioning

WeChat is connecting a billion people just got more personal

WeChat SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of WeChat. Strengths are:

1. Wechat is completely free, it's not a trial for one year then you have to pay like whatsapp

2. Wechat users can broadcast messages to groups, follow brands, share photos and videos, and connect to new users through location services

3. The voice messaging feature is especially popular among Chinese speakers

4. Wechat can find people nearby and allow you to message them so you can get to know new people

5. Marketers like Wechat because messages passed among contacts on this platform are more likely to be viewed

6. Wechat has a feature called moments which is like a timeline for you to post statuses and photos...absent in Whatsapp

7. Wechat supports signing in with a user ID and a password unlike Whatsapp where you can only sign in using your phone number

8. High awareness having more than 900 million active users

Weaknesses

Here are the weaknesses in the WeChat SWOT Analysis:

1. Allegations of security over privacy of data is a concern for WeChat

2. Intense competition means limited market share

Opportunities

Following are the Opportunities in WeChat SWOT Analysis:

1. Opportunity to expand globally to many countries

2. Rapid technological development can help WeChat have a higher penetration

3. Service expansion – Opportunity to expand to new services

4. Increasing internet penetration and number of smartphone users

Threats

The threats in the SWOT Analysis of WeChat are as mentioned:

1. Intense competition from other social media platforms

2. Changes in government regulation can restrict usage of apps & services like WeChat

3. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

4. Availability of substitute products and services can reduce its usage

WeChat Competition
Competitors

Below are the top 9 WeChat competitors:

1. Viber

2. Whatsapp

3. Line

4. Skype

5. Telegram

6. Facebook

7. Instagram

8. Snapchat

9. Twitter

The brandguide table above concludes the WeChat SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to WeChat. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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