Blogger SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4337

SWOT Analysis of Blogger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Google Inc


Website-Blogging platform


IT & Technology

Tagline/ Slogan

Create your free blog


Blogger is a simple to use and manage especially for beginner bloggers

Blogger STP


Internet users looking to post and share content

Target Group

Internet users interested into blogging or content management/ development


Blogger is positioned as a free weblog publishing tool for sharing text, photos and videos

Blogger SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blogger :

1. Blogger is owned by Google, hence high customer base and reach to masses

2. It is easy to use and get acquainted, hence good for beginners

3. Blogger pays the user for displaying ads

4. It has enabled mobile blogging which helps users use their smartphones to write

5. Blogger is currently available in over 40 languages

6. It is a free to use service which can also be used for commercial purposed by its users


1. Govt policies have restricted access to the service in countries like Pakistan, China, Iran

2. High competition means limited market share growth for Blogger


1. Expand capabilities and features, allowing users to create better blogs

2. Acquiring partnerships with other websites for integration can help boost business for Blogger

3. Attracting professionals by offering a professional version


1. Security issues and data leaks can affect the business of Blogger

2. Improved functionalities by competitive blogging platforms

3. Newly emerging competitive blogging platforms

Blogger Competition


Below are the 8 main Blogger competitors :

1. WordPress

2. Tumblr

3. Twitter

4. Facebook

5. Whatsapp

6. Linkedin

7. Facebook

8. Pinterest

The brandguide table above concludes the Blogger SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Blogger. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: