Blogger SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Blogger analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Blogger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blogger to benchmark its business & performance as compared to the competitors and industry. As of 2020, Blogger is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blogger competitors and includes Blogger target market, segmentation, positioning & Unique Selling Proposition (USP).

Blogger SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Blogger Brand Analysis
Parent Company

Google Inc


Website-Blogging platform


IT & Technology

Tagline/ Slogan

Create your free blog


Blogger is a simple to use and manage especially for beginner bloggers

Blogger STP
Blogger Segmentation

Internet users looking to post and share content

Blogger Target Market

Internet users interested into blogging or content management/ development

Blogger Positioning

Blogger is positioned as a free weblog publishing tool for sharing text, photos and videos

Blogger SWOT Analysis
Blogger Strengths

Below are the Strengths in the SWOT Analysis of Blogger:

1. Blogger is owned by Google, hence high customer base and reach to masses

2. It is easy to use and get acquainted, hence good for beginners

3. Blogger pays the user for displaying ads

4. It has enabled mobile blogging which helps users use their smartphones to write

5. Blogger is currently available in over 40 languages

6. It is a free to use service which can also be used for commercial purposed by its users

Blogger Weaknesses

Here are the weaknesses in the Blogger SWOT Analysis:

1. Govt policies have restricted access to the service in countries like Pakistan, China, Iran

2. High competition means limited market share growth for Blogger

Blogger Opportunities

Following are the Opportunities in Blogger SWOT Analysis:

1. Expand capabilities and features, allowing users to create better blogs

2. Acquiring partnerships with other websites for integration can help boost business for Blogger

3. Attracting professionals by offering a professional version

Blogger Threats

The threats in the SWOT Analysis of Blogger are as mentioned:

1. Security issues and data leaks can affect the business of Blogger

2. Improved functionalities by competitive blogging platforms

3. Newly emerging competitive blogging platforms

Blogger Competition

Below are the top 8 Blogger competitors:

1. WordPress

2. Tumblr

3. Twitter

4. Facebook

5. Whatsapp

6. Linkedin

7. Facebook

8. Pinterest

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blogger. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin