Blogger SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4228
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SWOT Analysis of Blogger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blogger

Parent Company

Google Inc

Category

Website-Blogging platform

Sector

IT & Technology

Tagline/ Slogan

Create your free blog

USP

Blogger is a simple to use and manage especially for beginner bloggers

Blogger STP

Segment

Internet users looking to post and share content

Target Group

Internet users interested into blogging or content management/ development

Positioning

Blogger is positioned as a free weblog publishing tool for sharing text, photos and videos

Blogger SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blogger :

1. Blogger is owned by Google, hence high customer base and reach to masses

2. It is easy to use and get acquainted, hence good for beginners

3. Blogger pays the user for displaying ads

4. It has enabled mobile blogging which helps users use their smartphones to write

5. Blogger is currently available in over 40 languages

6. It is a free to use service which can also be used for commercial purposed by its users

Weaknesses

1. Govt policies have restricted access to the service in countries like Pakistan, China, Iran

2. High competition means limited market share growth for Blogger

Opportunities

1. Expand capabilities and features, allowing users to create better blogs

2. Acquiring partnerships with other websites for integration can help boost business for Blogger

3. Attracting professionals by offering a professional version

Threats

1. Security issues and data leaks can affect the business of Blogger

2. Improved functionalities by competitive blogging platforms

3. Newly emerging competitive blogging platforms

Blogger Competition

Competitors

Below are the 8 main Blogger competitors :

1. WordPress

2. Tumblr

3. Twitter

4. Facebook

5. Whatsapp

6. Linkedin

7. Facebook

8. Pinterest


The brandguide table above concludes the Blogger SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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