Blogger SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3640

SWOT Analysis of Blogger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Google Inc


Website-Blogging platform


IT and Technology

Tagline/ Slogan

Create your free blog


Simple to use and manage especially for beginners



Internet users looking to post and share content

Target Group

Internet users interested into blogging or content management/ development


Positioned as a free weblog publishing tool for sharing text, photos and videos

SWOT Analysis


1. Owned by Google, hence high customer base and reach to masses

2. Easy to use and get acquainted, hence good for beginners
3. Pays the user for displaying ads

4. Enabled mobile blogging
5. Blogger is currently available in over 41 languages


1. Govt policies have restricted access to the service in countries like Pakistan, China, Iran


1. Expand capabilities and features, allowing users to create better blogs

2. Acquiring partnerships with other websites for integration

3. Attracting professionals by offering a professional version


1. Attacks from malicious threats and other security issues

2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms



1. Wordpress
2. Tumblr

3. Posterous

The table above concludes the Blogger SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Blogger. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: