Blogger SWOT Analysis, USP & Competitors

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SWOT Analysis of Blogger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Google Inc


Website-Blogging platform


IT & Technology

Tagline/ Slogan

Create your free blog


Simple to use and manage especially for beginners

Blogger STP


Internet users looking to post and share content

Target Group

Internet users interested into blogging or content management/ development


Positioned as a free weblog publishing tool for sharing text, photos and videos

Blogger SWOT Analysis


1. Owned by Google, hence high customer base and reach to masses

2. Easy to use and get acquainted, hence good for beginners
3. Pays the user for displaying ads

4. Enabled mobile blogging
5. Blogger is currently available in over 41 languages


1. Govt policies have restricted access to the service in countries like Pakistan, China, Iran


1. Expand capabilities and features, allowing users to create better blogs

2. Acquiring partnerships with other websites for integration

3. Attracting professionals by offering a professional version


1. Attacks from malicious threats and other security issues

2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms

Blogger Competition


1. Wordpress
2. Tumblr

3. Posterous

The brandguide table above concludes the Blogger SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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