SWOT Analysis of Blogger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Blogger | |
|
Parent Company |
Google Inc |
|
Category |
Website-Blogging platform |
|
Sector |
|
|
Tagline/ Slogan |
Create your free blog |
|
USP |
Simple to use and manage especially for beginners |
|
Blogger STP | |
|
Segment |
Internet users looking to post and share content |
|
Target Group |
Internet users interested into blogging or content management/ development |
|
Positioning |
Positioned as a free weblog publishing tool for sharing text, photos and videos |
|
Blogger SWOT Analysis | |
|
Strengths |
1. Owned by Google, hence high customer base and reach to masses 2. Easy to use and get acquainted, hence good for beginners 4. Enabled mobile blogging |
|
Weaknesses |
1. Govt policies have restricted access to the service in countries like Pakistan, China, Iran |
|
Opportunities |
1. Expand capabilities and features, allowing users to create better blogs 2. Acquiring partnerships with other websites for integration 3. Attracting professionals by offering a professional version |
|
Threats |
1. Attacks from malicious threats and other security issues 2. Improved functionalities by competitive blogging platforms |
|
Blogger Competition | |
|
Competitors |
3. Posterous |
The brandguide table above concludes the Blogger SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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