Published in IT & Technology category by MBA Skool Team
Blogger is one of the leading brands in the IT & Technology sector. Blogger SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Blogger:
Blogger is owned by Google, hence high customer base and reach to masses
It is easy to use and get acquainted, hence good for beginners
Blogger pays the user for displaying ads
It has enabled mobile blogging which helps users use their smartphones to write
Blogger is currently available in over 40 languages
It is a free to use service which can also be used for commercial purposed by its users
Above are the strengths in the SWOT Analysis of Blogger. The strengths of Blogger looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Govt policies have restricted access to the service in countries like Pakistan, China, Iran
High competition means limited market share growth for Blogger
These were the weaknesses in the Blogger SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expand capabilities and features, allowing users to create better blogs
Acquiring partnerships with other websites for integration can help boost business for Blogger
Attracting professionals by offering a professional version
Above we covered the opportunities in Blogger SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Security issues and data leaks can affect the business of Blogger
Improved functionalities by competitive blogging platforms
Newly emerging competitive blogging platforms
The threats in the SWOT Analysis of Blogger are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Blogger is a simple to use and manage especially for beginner bloggers
Internet users looking to post and share content
Internet users interested into blogging or content management/ development
Blogger is positioned as a free weblog publishing tool for sharing text, photos and videos
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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