Published in IT & Technology category by MBA Skool Team
Tumblr is one of the leading brands in the IT & Technology sector. Tumblr SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tumblr:
Tumblr has an option of “Reblog” which increases targeted audience
The features of tumblr attract creative bloggers like photographers, musicians etc due to attractive visual appeal
Simple to setup and easy to use interface makes it a popular service amongst bloggers
A built in community which provides feedback and review to user
Tumblr had over 400 million blogs hosted
It offers features like dashboard, inbox messaging. mobile based services etc
Regular funding and strong revenue channels have helped Tumblr establish itself in this domain
Above are the strengths in the SWOT Analysis of Tumblr. The strengths of Tumblr looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited market share due to presence of Wordpress, Blogger blogging platforms
Cases of alleged copyright violation have hurt Tumblr at times
These were the weaknesses in the Tumblr SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expand capabilities to allow users to create effective websites can help Tumblr
Acquiring more partnerships with other websites for integration
Attracting more users by making payments can help drive revenues
Above we covered the opportunities in Tumblr SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Attacks from threats and other security issues can be a threat to Tumblr
Improved functionalities by competitive blogging platforms can reduce users
Newly emerging competitive blogging platforms and social media apps can reduce user engagement
The threats in the SWOT Analysis of Tumblr are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Tumblr blods are visually attractive as well as easy to setup and use
Internet users looking to share content and blogs
Internet users interested into blogging or content management/development
Tumblr is positioned as a micro-blogging platform and social networking site which is the easiest to use among the league
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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