Tumblr SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 6346

SWOT Analysis of Tumblr with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Oath Inc


Website-Blogging platform


IT & Technology

Tagline/ Slogan

The easiest way to blog


Tumblr blods are visually attractive as well as easy to setup and use

Tumblr STP


Internet users looking to share content and blogs

Target Group

Internet users interested into blogging or content management/development


Tumblr is positioned as a micro-blogging platform and social networking site which is the easiest to use among the league

Tumblr SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tumblr :

1. Tumblr has an option of “Reblog” which increases targeted audience

2. The features of tumblr attract creative bloggers like photographers, musicians etc due to attractive visual appeal

3. Simple to setup and easy to use interface makes it a popular service amongst bloggers

4. A built in community which provides feedback and review to user

5. Tumblr had over 400 million blogs hosted

6. It offers features like dashboard, inbox messaging. mobile based services etc

7. Regular funding and strong revenue channels have helped Tumblr establish itself in this domain


1. Limited market share due to presence of Wordpress, Blogger blogging platforms

2. Cases of alleged copyright violation have hurt Tumblr at times


1. Expand capabilities to allow users to create effective websites can help Tumblr

2. Acquiring more partnerships with other websites for integration

3. Attracting more users by making payments can help drive revenues


1. Attacks from threats and other security issues can be a threat to Tumblr

2. Improved functionalities by competitive blogging platforms can reduce users

3. Newly emerging competitive blogging platforms and social media apps can reduce user engagement

Tumblr Competition


Below are the 8 main Tumblr competitors :

1. Blogger

2. Wordpress

3. Twitter

4. Facebook

5. Whatsapp

6. Linkedin

7. Facebook

8. Pinterest

The brandguide table above concludes the Tumblr SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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