Tumblr SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Tumblr is one of the leading brands in the IT & Technology sector. Tumblr SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tumblr:

Tumblr Strengths

  1. Tumblr has an option of “Reblog” which increases targeted audience
  2. The features of tumblr attract creative bloggers like photographers, musicians etc due to attractive visual appeal
  3. Simple to setup and easy to use interface makes it a popular service amongst bloggers
  4. A built in community which provides feedback and review to user
  5. Tumblr had over 400 million blogs hosted
  6. It offers features like dashboard, inbox messaging. mobile based services etc
  7. Regular funding and strong revenue channels have helped Tumblr establish itself in this domain

Above are the strengths in the SWOT Analysis of Tumblr. The strengths of Tumblr looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tumblr Weaknesses

  1. Limited market share due to presence of Wordpress, Blogger blogging platforms
  2. Cases of alleged copyright violation have hurt Tumblr at times

These were the weaknesses in the Tumblr SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tumblr Opportunities

  1. Expand capabilities to allow users to create effective websites can help Tumblr
  2. Acquiring more partnerships with other websites for integration
  3. Attracting more users by making payments can help drive revenues

Above we covered the opportunities in Tumblr SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tumblr Threats

  1. Attacks from threats and other security issues can be a threat to Tumblr
  2. Improved functionalities by competitive blogging platforms can reduce users
  3. Newly emerging competitive blogging platforms and social media apps can reduce user engagement

The threats in the SWOT Analysis of Tumblr are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tumblr SWOT analysis.

Continue reading more about the brand/company.

About Tumblr

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tumblr Overview
Parent Company

Oath Inc


Website-Blogging platform


IT & Technology

Tagline/ Slogan

The easiest way to blog


Tumblr blods are visually attractive as well as easy to setup and use

Tumblr STP

Internet users looking to share content and blogs

Target Market

Internet users interested into blogging or content management/development


Tumblr is positioned as a micro-blogging platform and social networking site which is the easiest to use among the league

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Tumblr. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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