Tumblr SWOT Analysis, USP & Competitors

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SWOT Analysis of Tumblr with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Tumblr Inc


Website-Blogging platform


IT & Technology

Tagline/ Slogan

The easiest way to blog


Visually attractive as well as easy to setup and use

Tumblr STP


Internet users looking to share content and blogs

Target Group

Internet users interested into blogging or content management/development


Positioned as a micro-blogging platform and social networking site which is the easiest to use among the league

Tumblr SWOT Analysis


1. Available option of “Reblog” which increases targeted audience

2. The features of tumblr attract creative bloggers like photographers, musicians etc due to attractive visual appeal
3. Simple to setup and easy to use
4. A built in community which provides feedback and review to user
5. Tumblr had over 44 million blogs as of 2012


1. Limited market share due to presence of Wordpress, Blogger blogging platforms


1. Expand capabilities to allow users to create effective websites

2. Acquiring more partnerships with other websites for integration

3. Attracting more users by making payments


1. Attacks from malicious threats and other security issues

2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms

Tumblr Competition


1. Blogger
2. Wordpress

3. Posterous

The brandguide table above concludes the Tumblr SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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