Tumblr SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tumblr analyses the brand by its strengths, weaknesses, opportunities & threats. In Tumblr SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tumblr to benchmark its business & performance as compared to the competitors. Tumblr is one of the leading brands in the IT & Technology sector.

The table below lists the Tumblr SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tumblr competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tumblr SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tumblr Brand Analysis
Parent Company

Oath Inc


Website-Blogging platform


IT & Technology

Tagline/ Slogan

The easiest way to blog


Tumblr blods are visually attractive as well as easy to setup and use

Tumblr STP

Internet users looking to share content and blogs

Target Group

Internet users interested into blogging or content management/development


Tumblr is positioned as a micro-blogging platform and social networking site which is the easiest to use among the league

SWOT Analysis of Tumblr
Tumblr Strengths

Below are the Strengths in the SWOT Analysis of Tumblr:

1. Tumblr has an option of “Reblog” which increases targeted audience

2. The features of tumblr attract creative bloggers like photographers, musicians etc due to attractive visual appeal

3. Simple to setup and easy to use interface makes it a popular service amongst bloggers

4. A built in community which provides feedback and review to user

5. Tumblr had over 400 million blogs hosted

6. It offers features like dashboard, inbox messaging. mobile based services etc

7. Regular funding and strong revenue channels have helped Tumblr establish itself in this domain

Tumblr Weaknesses

Here are the weaknesses in the Tumblr SWOT Analysis:

1. Limited market share due to presence of Wordpress, Blogger blogging platforms

2. Cases of alleged copyright violation have hurt Tumblr at times

Tumblr Opportunities

Following are the Opportunities in Tumblr SWOT Analysis:

1. Expand capabilities to allow users to create effective websites can help Tumblr

2. Acquiring more partnerships with other websites for integration

3. Attracting more users by making payments can help drive revenues

Tumblr Threats

The threats in the SWOT Analysis of Tumblr are as mentioned:

1. Attacks from threats and other security issues can be a threat to Tumblr

2. Improved functionalities by competitive blogging platforms can reduce users

3. Newly emerging competitive blogging platforms and social media apps can reduce user engagement

Tumblr Competition
Tumblr Competitors

Below are the top 8 competitors of Tumblr:

1. Blogger

2. Wordpress

3. Twitter

4. Facebook

5. Whatsapp

6. Linkedin

7. Facebook

8. Pinterest

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tumblr. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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