SWOT Analysis of Tumblr with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Tumblr | |
|
Parent Company |
Tumblr Inc |
|
Category |
Website-Blogging platform |
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Sector |
|
|
Tagline/ Slogan |
The easiest way to blog |
|
USP |
Visually attractive as well as easy to setup and use |
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Tumblr STP | |
|
Segment |
Internet users looking to share content and blogs |
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Target Group |
Internet users interested into blogging or content management/development |
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Positioning |
Positioned as a micro-blogging platform and social networking site which is the easiest to use among the league |
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Tumblr SWOT Analysis | |
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Strengths |
1. Available option of “Reblog” which increases targeted audience 2. The features of tumblr attract creative bloggers like photographers, musicians etc due to attractive visual appeal |
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Weaknesses |
1. Limited market share due to presence of Wordpress, Blogger blogging platforms |
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Opportunities |
1. Expand capabilities to allow users to create effective websites 2. Acquiring more partnerships with other websites for integration 3. Attracting more users by making payments |
|
Threats |
1. Attacks from malicious threats and other security issues 2. Improved functionalities by competitive blogging platforms |
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Tumblr Competition | |
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Competitors |
3. Posterous |
The brandguide table above concludes the Tumblr SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Tumblr. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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