Paytm SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 9830

SWOT Analysis of Paytm with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

One97 Communications


Ecommerce – Online payments


IT & Technology

Tagline/ Slogan

Paytm karo


Online payment systems with high customer base and acceptance

Paytm STP


People with smartphones looking for cashless payment transactions

Target Group

Urban tier1 tier2 cities- young and middle aged people


Paytm can be used as an alternate for cash to make payments for daily basic needs

Paytm SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Paytm :

1. Paytm has got extremely high brand awareness across India

2. Paytm was able to scale up its business quickly after demonetization

3. Offers multiple cashback options to customers

4. Paytm is largely accepted by merchants across India, which has helped the brand grow

5. Strong marketing campaigns have helped spread brand awareness

6. Word of mouth of cashless transactions and ease of use has been accepted well by the people

7. Strong investments from Ratan Tata, Alibaba group etc have strengthened Paytm's position


1. Audience in India is less the savvy as majority consider cash as primary currency

2. Paytm has diversified too much


1. Paytm can cater to a larger audience with some offline presence as well

2. Paytm can educated customers on accepting cashless transactions and online payments which would in turn boost their customer base

3. Offer more banking services along with online payment options


1. Banks offering ewallets on their saving accounts

2. Security and privacy of user is a concern for Paytm

Paytm Competition


Below are the 4 main Paytm competitors :

1. Freecharge

2. Mobikwik

3. Airtel Money

4. JioMoney

The brandguide table above concludes the Paytm SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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