Paytm SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Paytm SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Paytm, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Paytm to benchmark its business & performance as compared to the competitors, and make strategic improvements. Paytm is one of the leading brands in the IT & Technology sector.

The article below lists the Paytm SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Paytm SWOT Analysis:

SWOT Analysis of Paytm

For Paytm, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Paytm Strengths

The strengths of Paytm looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Paytm :

1. Paytm has got extremely high brand awareness across India

2. Paytm was able to scale up its business quickly after demonetization

3. Offers multiple cashback options to customers

4. Paytm is largely accepted by merchants across India, which has helped the brand grow

5. Strong marketing campaigns have helped spread brand awareness

6. Word of mouth of cashless transactions and ease of use has been accepted well by the people

7. Strong investments from Ratan Tata, Alibaba group etc have strengthened Paytm's position

Paytm Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Paytm SWOT Analysis:

1. Audience in India is less the savvy as majority consider cash as primary currency

2. Paytm has diversified too much

Paytm Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Paytm SWOT Analysis:

1. Paytm can cater to a larger audience with some offline presence as well

2. Paytm can educated customers on accepting cashless transactions and online payments which would in turn boost their customer base

3. Offer more banking services along with online payment options

Paytm Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Paytm are as mentioned:

1. Banks offering ewallets on their saving accounts

2. Security and privacy of user is a concern for Paytm

Paytm Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Paytm:

1. Freecharge

2. Mobikwik

3. Airtel Money

4. JioMoney

Hence this concludes the Paytm SWOT analysis.

Continue reading more about the brand/company.

About Paytm

Paytm Overview
Parent Company

One97 Communications


Ecommerce – Online payments


IT & Technology

Tagline/ Slogan

Paytm karo


Online payment systems with high customer base and acceptance

Paytm STP

People with smartphones looking for cashless payment transactions

Target Market

Urban tier1 tier2 cities- young and middle aged people


Paytm can be used as an alternate for cash to make payments for daily basic needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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