Canon SWOT Analysis
Canon is one of the leading brands in the IT & Technology sector. Canon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Canon:
Quick Glance:
Canon Strengths
- Canon is one of the leading electronics brand in the world
- Canon’s wide portfolio includes digital cameras, DSLR’s, camcorders, photocopiers, printers
- The company has over 180,000+ employees
- The brand is present on the Tokyo Stock Exchange and also NYSE
- Canon focuses on advertising through TVCs, print ads, online ads and billboards
- Some of its leading digital camera brands are Canon PowerShot, Canon Digital IXUS, Canon EOS etc
- It has been recognized as one of the leading environmental friendly companies in the world
- Sponsorship has been done by Canon is football, motorsport etc
- The company also indulges in CSR activities
Above are the strengths in the SWOT Analysis of Canon. The strengths of Canon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Canon Weaknesses
- Intense competition means limited market share growth for Canon
- Fake replicas & imitation products causes loss and hurts the brand image
These were the weaknesses in the Canon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Canon
Canon Opportunities
- The brand can focus on growth of technology
- High purchasing power of the people can boost the business for Canon
- Tie-up with leading mobile companies with which their cameras can be integrated
- Global expansion into emerging economies can boost Canon’s business
Above we covered the opportunities in Canon SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Canon Threats
- High competition can decline Canon’s market share
- Being a global brand, economic crisis and currency fluctuations affect margins
- Counterfeit goods - a major threat to manufacturers of branded electronics like Canon
- Availability of cheaper technology in local markets
The threats in the SWOT Analysis of Canon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Canon SWOT analysis.
Continue reading more about the brand/company.
About Canon
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Canon Overview | |
|---|---|
| Parent Company |
Canon Inc |
| Category |
Consumer Electronics |
| Sector | |
| Tagline/ Slogan |
Delighting you always; See impossible |
| USP |
Canon is one of the leading DSLR and camera manufacturer in the world |
| Canon STP | |
| Segmentation |
Electronics Semiconductors and Home appliances |
| Target Market |
Upper middle and upper class individuals |
| Positioning |
Canon is positioned as a leading electronics company which delights the customers with its innovative offerings |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Canon. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
