Sage Software SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Sage Software SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sage Software, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sage Software to benchmark its business & performance as compared to the competitors, and make strategic improvements. Sage Software is one of the leading brands in the IT & Technology sector.

The article below lists the Sage Software SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sage Software SWOT Analysis:

SWOT Analysis of Sage Software

For Sage Software, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sage Software Strengths

The strengths of Sage Software looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sage Software :

1. Strong Customer base- has around 6.1 million customers worldwide
2. Wide geographic presence 23 offices around the world and product and services are available in more than 160 countries.
3. Strong focus on innovation and technology
4. Company has employee base of 12000 and experience of 30 years.

Sage Software Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sage Software SWOT Analysis:

1. High concentration of customer base in North America
2. Strong competition

Sage Software Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sage Software SWOT Analysis:

1. Strategic Acquisition
2. Growing Demand for HR software and cloud solutions
3. Growing Demand for Business Intelligence  software

Sage Software Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sage Software are as mentioned:

1. Economic slowdown in US, which is major customer base region
2. Security breach.

Sage Software Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Sage Software:

1. Oracle
2. SAP
3. Microsoft
4. Infor

Hence this concludes the Sage Software SWOT analysis.

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About Sage Software

Sage Software

Parent Company



IT programming and services


IT & Technology

Tagline/ Slogan

Sage. Your business in mind.


Third largest company in world for ERP(Enterprise Resources Planning) Software

Sage Software STP

Provides Business Software, Services and Support  to Enterprises

Target Market

Small and Medium Enterprises


Provide High quality of software and service which are relevant to the customer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Sage Software. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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