Sage Software SWOT Analysis, USP & Competitors

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SWOT Analysis of Sage Software with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sage Software

Parent Company

SAGE GROUP PLC

Category

IT programming and services

Sector

IT and Technology

Tagline/ Slogan

Sage. Your business in mind.

USP

Third largest company in world for ERP(Enterprise Resources Planning) Software

STP

Segment

Provides Business Software, Services and Support  to Enterprises

Target Group

Small and Medium Enterprises

Positioning

Provide High quality of software and service which are relevant to the customer

SWOT Analysis

Strengths

1. Strong Customer base- has around 6.1 million customers worldwide
2. Wide geographic presence 23 offices around the world and product and services are available in more than 160 countries.
3. Strong focus on innovation and technology
4. Company has employee base of 12000 and experience of 30 years.

Weaknesses

1. High concentration of customer base in North America
2. Strong competition

Opportunities

1. Strategic Acquisition
2. Growing Demand for HR software and cloud solutions
3. Growing Demand for Business Intelligence  software

Threats

1. Economic slowdown in US, which is major customer base region
2. Security breach.

Competition

Competitors

1. Oracle
2. SAP
3. Microsoft
4. Infor


The table above concludes the Sage Software SWOT analysis along with its marketing and brand parameters.

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