Sage Software SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4819

SWOT Analysis of Sage Software with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sage Software

Parent Company



IT programming and services


IT & Technology

Tagline/ Slogan

Sage. Your business in mind.


Third largest company in world for ERP(Enterprise Resources Planning) Software

Sage Software STP


Provides Business Software, Services and Support  to Enterprises

Target Group

Small and Medium Enterprises


Provide High quality of software and service which are relevant to the customer

Sage Software SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sage Software :

1. Strong Customer base- has around 6.1 million customers worldwide
2. Wide geographic presence 23 offices around the world and product and services are available in more than 160 countries.
3. Strong focus on innovation and technology
4. Company has employee base of 12000 and experience of 30 years.


1. High concentration of customer base in North America
2. Strong competition


1. Strategic Acquisition
2. Growing Demand for HR software and cloud solutions
3. Growing Demand for Business Intelligence  software


1. Economic slowdown in US, which is major customer base region
2. Security breach.

Sage Software Competition


Below are the 4 main Sage Software competitors :

1. Oracle
2. SAP
3. Microsoft
4. Infor

The brandguide table above concludes the Sage Software SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Sage Software. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: