Sage Software SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sage Software analyses the brand by its strengths, weaknesses, opportunities & threats. In Sage Software SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sage Software to benchmark its business & performance as compared to the competitors. Sage Software is one of the leading brands in the IT & Technology sector.

The table below lists the Sage Software SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sage Software competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sage Software SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Sage Software

Parent Company



IT programming and services


IT & Technology

Tagline/ Slogan

Sage. Your business in mind.


Third largest company in world for ERP(Enterprise Resources Planning) Software

Sage Software STP

Provides Business Software, Services and Support  to Enterprises

Target Group

Small and Medium Enterprises


Provide High quality of software and service which are relevant to the customer

SWOT Analysis of Sage Software
Sage Software Strengths

Below are the Strengths in the SWOT Analysis of Sage Software:

1. Strong Customer base- has around 6.1 million customers worldwide
2. Wide geographic presence 23 offices around the world and product and services are available in more than 160 countries.
3. Strong focus on innovation and technology
4. Company has employee base of 12000 and experience of 30 years.

Sage Software Weaknesses

Here are the weaknesses in the Sage Software SWOT Analysis:

1. High concentration of customer base in North America
2. Strong competition

Sage Software Opportunities

Following are the Opportunities in Sage Software SWOT Analysis:

1. Strategic Acquisition
2. Growing Demand for HR software and cloud solutions
3. Growing Demand for Business Intelligence  software

Sage Software Threats

The threats in the SWOT Analysis of Sage Software are as mentioned:

1. Economic slowdown in US, which is major customer base region
2. Security breach.

Sage Software Competition
Sage Software Competitors

Below are the top 4 competitors of Sage Software:

1. Oracle
2. SAP
3. Microsoft
4. Infor

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sage Software. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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