SWOT Analysis of Microsoft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Microsoft |
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Category |
IT Product and Services |
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Sector |
IT and Technology |
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Tagline/Slogans |
Be Whats next |
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USP |
Number 1 technology company |
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Microsoft STP | |
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Segment |
IT Solutions/software retail and business |
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Target Group |
Microsoft targets nearly all individuals and business who use a computer |
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Positioning |
Microsoft is one of the world's best technology company |
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Product Portfolio | |
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Brands | 1. Skype 2. Xbox 4. Bing 6. Linkedin 7. Hotmail |
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Microsoft SWOT Analysis | |
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Strengths |
1. Microsoft is the world leader in computers, softwares, consumer electronics & services 2. Microsoft Office is one of the most widely used products across the world by individuals and enterprises 3. The company has got an extremely strong financial position owing to its strong business 4. Strong legacy of the brand since its inception in 1975 5. Microsoft has constantly evolved and strengthened its market dominance with acquisitions like Skype, Linkedin etc 6. Internet Explorer and Bing search are among the leading internet solutions provided by the company 7. PCs have been running on operating systems like Microsoft Windows 10, 8, 7, XP etc since a long time 8. The company has flagship stores at prime locations across the world 9. Excellent advertising and branding of the brand done through TVCs, online ads, print ads, sponsorships etc 10.More than 100,000+ people are employed with Microsoft |
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Weaknesses |
1. Some Microsoft products are vulnerable to imitations and hacks which have hurt the brand image 2. Reduction in workforce due to layoffs generated a negative new for the company |
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Opportunities |
1. Microsoft can continue to be a market leader in innovation in technology as its has the resources & funds 2. With increasing data penetration, the brand can tap a wider audience worldwide 3. Provide more solutions to enterprises especially in online security, smartphone solutions etc |
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Threats |
1. Many technology companies coming up with internet boom have reduced the dominance of Microsoft 2. Concerns over confidential information of users being vulnerable to leaks |
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Competition | |
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Competitors |
1. Apple 2. Google |
The table above concludes the Microsoft SWOT analysis along with its marketing and brand parameters.
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