Published in IT & Technology category by MBA Skool Team
Microsoft is one of the leading brands in the IT & Technology sector. Microsoft SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Microsoft:
Microsoft is a world leader in computers, software, consumer electronics, cloud computing, smartphones & services
Microsoft Office, O365 and Teams are one of the most widely used products across the world by individuals and enterprises
The company has got an extremely strong financial position owing to its strong business
Strong legacy of the brand since its inception in 1975
Microsoft has constantly evolved and strengthened its market dominance with acquisitions like Github, Skype, Linkedin etc.
Internet Explorer, Edge and Bing search are among the leading internet solutions provided by the company
PCs have been running on operating systems like Microsoft Windows 10, 8, 7, XP etc.
The company has flagship stores at prime locations across the world
Excellent advertising and branding of the brand done through TVCs, online ads, print ads, sponsorships etc.
More than 150,000+ people are employed with Microsoft
The company has also invested for providing technology for the US army
In 2021, Microsoft had a valuation of nearly $2 trillion
The brand has a strong financial position is visible from its performance on NASDAQ, S&P, DJIA etc.
During the 2020 pandemic, the company provided medical aid, protective gear, financial support to several institutions
Microsoft Azure is one of the world's most powerful & efficient cloud solutions offered to customers
Above are the strengths in the SWOT Analysis of Microsoft. The strengths of Microsoft looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Some Microsoft products are vulnerable to imitations which can hurt the brand image
Being a global brand the company is vulnerable to legal issues & lawsuits in various countries
These were the weaknesses in the Microsoft SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Microsoft is one of the top technology companies of the world
IT Solutions/software retail and business
Microsoft targets nearly all individuals and business who use a computer
Microsoft is one of the world's best technology company
Microsoft Product Portfolio
1. Microsoft Windows
3. Microsoft Office & O365
5. Microsoft Edge
The above mentioned brands are the prominent products under the Microsoft product portfolio.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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