SWOT analysis of Microsoft analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Microsoft SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Microsoft to benchmark its business & performance as compared to the competitors and industry. As of 2020, Microsoft is one of the leading brands in the IT & Technology sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Microsoft competitors and includes Microsoft target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Microsoft | |
|---|---|
| Parent Company | Microsoft Corporation |
| Category |
IT Product and Services |
| Sector | |
| Tagline/Slogans |
Be Whats next |
| USP |
Microsoft is one of the top technology companies of the world |
| Microsoft STP | |
| Microsoft Segmentation |
IT Solutions/software retail and business |
| Microsoft Target Market |
Microsoft targets nearly all individuals and business who use a computer |
| Microsoft Positioning |
Microsoft is one of the world's best technology company |
| Microsoft Product Portfolio | |
| Brands | 1. Skype 2. Xbox 4. Bing 6. Linkedin 7. Hotmail The above mentioned brands are the prominent products under the Microsoft product portfolio. |
| Microsoft SWOT Analysis | |
| Microsoft Strengths |
Below are the Strengths in the SWOT Analysis of Microsoft: 1. Microsoft is the world leader in computers, softwares, consumer electronics & services 2. Microsoft Office is one of the most widely used products across the world by individuals and enterprises 3. The company has got an extremely strong financial position owing to its strong business 4. Strong legacy of the brand since its inception in 1975 5. Microsoft has constantly evolved and strengthened its market dominance with acquisitions like Skype, Linkedin etc 6. Internet Explorer and Bing search are among the leading internet solutions provided by the company 7. PCs have been running on operating systems like Microsoft Windows 10, 8, 7, XP etc since a long time 8. The company has flagship stores at prime locations across the world 9. Excellent advertising and branding of the brand done through TVCs, online ads, print ads, sponsorships etc 10.More than 100,000+ people are employed with Microsoft |
| Microsoft Weaknesses |
Here are the weaknesses in the Microsoft SWOT Analysis: 1. Some Microsoft products are vulnerable to imitations and hacks which have hurt the brand image 2. Reduction in workforce due to layoffs generated a negative new for the company |
| Microsoft Opportunities |
Following are the Opportunities in Microsoft SWOT Analysis: 1. Microsoft can continue to be a market leader in innovation in technology as its has the resources & funds 2. With increasing data penetration, the brand can tap a wider audience worldwide 3. Provide more solutions to enterprises especially in online security, smartphone solutions etc |
| Microsoft Threats |
The threats in the SWOT Analysis of Microsoft are as mentioned: 1. Many technology companies coming up with internet boom have reduced the dominance of Microsoft 2. Concerns over confidential information of users being vulnerable to leaks |
| Microsoft Competition | |
| Competitors |
Below are the top 8 Microsoft competitors: 1. Apple 2. Google 4. Oracle 5. Apple 6. Facebook 7. Amazon 8. IBM |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Microsoft. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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