Microsoft SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 29, 2021

SWOT analysis of Microsoft analyses the brand by its strengths, weaknesses, opportunities & threats. In Microsoft SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Microsoft to benchmark its business & performance as compared to the competitors. Microsoft is one of the leading brands in the IT & Technology sector.

The table below lists the Microsoft SWOT (Strengths, Weaknesses, Opportunities, Threats), top Microsoft competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Microsoft SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Microsoft Brand Analysis
Parent Company
Microsoft Corporation

IT Product and Services


IT & Technology


Be Whats next


Microsoft is one of the top technology companies of the world

Microsoft STP

IT Solutions/software retail and business

Target Group

Microsoft targets nearly all individuals and business who use a computer


Microsoft is one of the world's best technology company

Microsoft Product Portfolio

1. Microsoft Windows

2. Azure

3. Microsoft Office & O365

4. Xbox

5. Microsoft Edge

6. Bing

7. Linkedin

8. Skype

The above mentioned brands are the prominent products under the Microsoft product portfolio.

SWOT Analysis of Microsoft
Microsoft Strengths

Below are the Strengths in the SWOT Analysis of Microsoft:

1. Microsoft is a world leader in computers, software, consumer electronics, cloud computing, smartphones & services

2. Microsoft Office, O365 and Teams are one of the most widely used products across the world by individuals and enterprises

3. The company has got an extremely strong financial position owing to its strong business

4. Strong legacy of the brand since its inception in 1975

5. Microsoft has constantly evolved and strengthened its market dominance with acquisitions like Github, Skype, Linkedin etc.

6. Internet Explorer, Edge and Bing search are among the leading internet solutions provided by the company

7. PCs have been running on operating systems like Microsoft Windows 10, 8, 7, XP etc.

8. The company has flagship stores at prime locations across the world

9. Excellent advertising and branding of the brand done through TVCs, online ads, print ads, sponsorships etc.

10. More than 150,000+ people are employed with Microsoft

11. The company has also invested for providing technology for the US army

12. In 2021, Microsoft had a valuation of nearly $2 trillion

13. The brand has a strong financial position is visible from its performance on NASDAQ, S&P, DJIA etc.

14. During the 2020 pandemic, the company provided medical aid, protective gear, financial support to several institutions 

15. Microsoft Azure is one of the world's most powerful & efficient cloud solutions offered to customers

Microsoft Weaknesses

Here are the weaknesses in the Microsoft SWOT Analysis:

1. Some Microsoft products are vulnerable to imitations which can hurt the brand image

2. Being a global brand the company is vulnerable to legal issues & lawsuits in various countries

Microsoft Opportunities

Following are the Opportunities in Microsoft SWOT Analysis:

1. Microsoft can continue to be a market leader in innovation in technology as its has the resources & funds

2. With increasing data penetration, the brand can tap a wider audience worldwide

3. The company can provide more solutions to enterprises especially in online security, smartphone solutions etc.

Microsoft Threats

The threats in the SWOT Analysis of Microsoft are as mentioned:

1. Many technology companies coming up with internet boom have reduced the dominance of Microsoft

2. Concerns over confidential information of users being vulnerable to leaks

Microsoft Competition
Microsoft Competitors

Below are the top 8 competitors of Microsoft:

1. Apple

2. Google

3. HP Hewlett-Packard

4. Oracle

5. Apple

6. Facebook

7. Amazon

8. IBM

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Microsoft. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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